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Financing of Business Activities
Kubík, Lukáš ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
Main aim of this bachelor thesis is financing of business activities. I focused on possible ways of financing and acquiring new printing machines in chosen company. Bachelor thesis is divided into three main parts, including theoretical, analytic and design part. Theoretical part consists of basic informations from financial spectrum. On obtained knowledges from theoretical part is based analytic part of bachelor thesis. Last section describes the most suitable forms of financing business activities.
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Using GreenGraffiti as an Additional Tool of Marketing Communication of the Company
Nešporová, Kristýna ; Sedláček, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
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Development Strategy for Family Owned Company
Ligurský, Ivo ; Buřinská, Vlasta (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis is focused on development strategy for family owned company. The first part of the thesis describes the theoretical knowledge, based on which analytical part is performed, which assesses the current situation and defines the problems that revealed the analysis of the internal and external environment. The last chapter proposes a solution to the current situation. The proces of change takes place using Lewin's change model and an implementation schedule is compiled.
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Business Plan Proposal for the Establishment of a Tea House
Jezberová, Pavla ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with business plan of opening a teahouse. Theoretical part defines terms connected with a business and business plan. This is followed by analyses of both internal and external factors of the business, based on which a draft of the business plan is presented, including business, marketing, financial and organizational plan and risk management. This should be a lead for the owner of the planned newly opened teahouse in Náchod.
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Development Strategy of Small Family Business
Papp, Marek ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis is focused on development stratégy for family owned company. The first part of the the thesis describes the theoretical knowledge og the topic. Based on theoretical knowledge is then performed analytical part, which assesses the current state and identifies the problems that have been identified. The final part deals with the design of development solutions, namely the introduction of a new storage system.
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