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Business Plan for the Development of Electronic Business at the EMKO Case a.s.
Filkuka, Martin ; Bajgar, Jaromír (referee) ; Šimberová, Iveta (advisor)
The aim of this bachelor thesis is the creation of business plan for the development of EMKO Case a.s. The work is divided into four parts. The first introduces aims and methods. The second describes significant expressions and ideas associated with the enterpreneurial as well as the methods component of the business. In next part the current status of the company will be presented and individual key methods will be analyzed in detail. The purpose of the last part of the work is to introduce my own, new proposal for the establishment of the electronic business for this company.
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Návrh strategie pro nově vzniklé ubytovací zařízení
Martinková, Anna
Martinková, A. Proposal of strategy for newly built accommodation facility. Bache-lor thesis. Brno: Mendel University, 2023. The goal of this bachelor thesis is to propose a strategy that will help increase awareness, attendance, and expand the use of the selected accommodation facility. The analysis of the external and internal environment were made and a question-naire survey was used as one of the methods of quantitative research. A SWOT analysis was created, in which four strategies were proposed, from which the strategy of creating a website and promoting the accommodation facility and using the possibility of organizing private events was selected and economically evalu-ated.
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Design of an Enterprise Application Supporting Communication with Clients
Syrovátková, Lucie ; Kindlová, Dita (referee) ; Dydowicz, Petr (advisor)
The bachelor thesis focuses on the description of a chosen company, analysis of its current state and competitive environment and identification of its information technologies. The work also provides an application design for the company, which is meant to store data about products purchased by customers and to monitor the regularity of service inspections. The main advantage of the application is the automation of cooperation with clients and providing an overview concerning the status of individual products.
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Information System Assessment and Proposal of ICT Modification
Barič, Filip ; Koch, Miloš (referee) ; Klusák, Aleš (advisor)
This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information system evaluation, aiming to simplify company processes and increase company’s productivity.
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Marketing Plan of a newly Emerging Fitness Center
Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of a Newly Emerging Fitness Center Objectives: The main goal of the diploma thesis is to create a marketing plan of a newly emerging fitness center in the Karlovy Vary region. The marketing plan will help the fitness center make long term profit and become popular with the public. Methods: The thesis will combine both qualitative and quantitative research methods. The pivotal method of the qualitative research will be observation which I will attempt to combine with informal interviews with the rival fitness centers' employees. The quantitative research will be represented by questionnaires. Based on the discoveries, I will construct Porter's five forces model, competitive analysis and SWOT analysis. Results: The marketing research has been simulated under the same conditions for two years. The comparative method was used which only confirmed that the competitive environment of the Carlsbad region is not intensive. The customer values the quality of equipment, comprehensive and modern service offering the most, that unfortunately it is not widely available, and therefore the satisfaction with competitive edge declines. According to research results and Poter's model Five Forces, it can be said that there is a gap in the market for establishing a new fitness centre. Keywords:...
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SWOT analysis and business strategy
MAREK, Dušan
Bachelor thesis called "SWOT Analysis and Company Strategy" describes and examines individual elements of XY's business model and also describes how this business model has changed over time. The aim of the paper is to define a strategy for improving the current state of the company based on the acquired knowledge. XY is a retailer specializing in the sale of coffee and wine. The thesis also deals with the blue ocean strategy. For example, using the tools from this concept, a value curve and the coordinate grid "eliminate - reduce - raise - create" were prepared. Several analyses served to explore the marketing space. Porter's five forces analysis was used for the micro environment and the STEP analysis was used for the macro environment. These analyses subsequently complement the SWOT analysis that studies strengths and weaknesses, opportunities and threats. A SWOT matrix was created from the SWOT analysis and alternative strategies were generated.
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Capital Strukture of SCHOTT FLAT GLASS Ltd.
Urbanová, Tereza ; Bartoš, Vojtěch (referee) ; Kocmanová, Alena (advisor)
The aim of the thesis is to analyse the capital structure of company SCHOTT Flat Glass CR, s.r.o. using the tools of financial analysis. Will be implemented in particular horizontal and vertical analysis of financial statements. On the basic of the analysis of capital structures will be designed to optimise actual capital structure.
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Company Effectiveness Analysis
Lang, Richard ; Klaška, Martin (referee) ; Mašterová, Lucie (advisor)
The goal of this thesis is to assess the options of further developement for the company D.I.S., spol. s r.o.. It analyses the effectiveness of the company using financial analysis and other instruments, furthermore it analyses the situation in the building industry. Based on the analyses there are recommandations for further developement.
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Business Plan
Krajčovič, Tomáš ; Fiala, Roman (advisor)
The diploma thesis is focused on a composition of the business plan, which serves as a basis for establishing car sharing company. The thesis is consisted of three main parts, part theoretical, methodological and practical. The main purpose of the theoretical-methodological part is to explain the role, importance, structure and recommended process of designing business plans. Theoretical-methodological part also contains description of the tools of situation analysis, which are used in the practical part. The main goal of the thesis is to draw up the business plan of a fictitious company Sdílej auto, s.r.o., which operates on a market with car sharing services. In this part the basic market research was done, including PESTE analysis, Porter's five forces analysis and SWOT analysis, which allows to understand and evaluate the business environment. The practical feasibility of the plan is verified by financial plan.
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