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Principles of communication in the Czech music industry
Jelínková, Anna ; Vondra, Zdeněk (advisor) ; Pivoda, Radomír (referee)
The diploma thesis deals with the marketing communication of Czech musicians, concretely how musicians should effectively communicate with their audience. The aim is to analyse and to create the optimal way to develop the communication of musicians within the Czech music sphere. The theoretic part aims to define the fundamental terms of this thesis. It explains terms relating to the marketing communication, communication mix, communication and media channels used in the music industry and it also defines the Czech music industry. The practical part consists of two qualitative researches regarding the communication of musicians and the audience in the Czech music industry. The results are used for creation the methodology of marketing communication including the advices and recommendations for beginning musicians. The benefit of this thesis is the application of the methodology as the reference how to communicate with the audience for a purpose of gaining and building up the audience of the musicians.
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The sexual content in current music videos
Adámek, Petr ; Vedral, Jan (advisor) ; Štechová, Markéta (referee)
The idea of the dissertation study is to capture in the historical-literary form Spejbl and Hurvínek Theatre's history, characters of its personalities, marionettes, events, and introduced theatre performances in the years 1939-1990, (from the outset of the prof. Josef Skupa's professional puppetry in Pilsen in the protectoral time, through Skupa's theatrical Prague engagement after 2nd World War, over the era of dramatic acting of Miloš Kirschner, Helena Štáchová, and Martin Klásek in the socialistic period, and during normalization years, up to the capitalistic regime transformation.The graduate set up a goal of creating a media reflection of the Spejbl and Hurvinek Theatre's events, which had been noticed and evaluated by the Czechoslovak and Czech mass period daily press - (by the far-right wing fascist magazines Vlajka (1939-40) and Árijský boj (1940), by the left orientated, socialistic newspapers Rudé právo(1948,52,53,55,57,58,59,67,72,75,79,80,82,83,84,85,86,87,88), Svobodné slovo(1959,66,69,77,80,82,83,84,85,87), Mladá fronta (1957,66,75,77,81,82,84,87), by the Christian- Democratic-Conservative paper Lidová demokracie(1966,71,74,77,78,79,81,82,84,85,86,87,88), the Evening Press - Večerní Praha (1969,82), and by the right-wing, capitalistic paper - Mladá fronta Dnes (1990). In each...
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Crowdfunding in the Czech republic and its utilizationin the transforming music industry
Kounovský, Josef ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
Bibliografický záznam KOUNOVSKÝ, Josef. Crowdfunding v českém prostředí a jeho využití v proměňujícím se hudebním průmyslu. Praha, 2014. 94 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch, Ph.D. Abstract This thesis addresses the issue of crowdfunding in the Czech Republic and its utilization in the changing music industry. It focuses on the specifics that the local version of crowdfunding brings with itself and the motivation of musicians to use this not very familiar method of financing. At the same time, the thesis also puts crowdfunding in the context of today's music culture and points out the mechanics behind crowdfunding that make it successful abroad. The thesis briefly outlines the changes in the music industry, which occur with the development of new media. The research part of the thesis provides a qualitative analysis of five crowdfunding campaigns that took place since autumn 2013 to the present day. The analysis is based on in-depth interviews with project creators. The analysis shows that the Czech crowdfunding is still in its infancy and can not yet be seen as a full-fledged local version of crowdfunding as we know from abroad. The major differences can...
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The sexual content in current music videos
Adámek, Petr ; Vedral, Jan (advisor) ; Štechová, Markéta (referee)
This thesis deals with the representation of sexual content in music videos as a product of mass communication between musical artist or record company and the audience. The main objective of this work is to analyze and interpret phenomena of sexual behaviour or nudity in a predefined sample music videos. The theoretical part defines marketing function of music video and explains the principles that are the base for displaying the sexual content in current production of movies. Other functions of music video such as socio-cultural principle and charity aim are mentioned. Theoretical part also briefly describes history of music videos. The practical part is based on content analysis of the presence of sexually explicit content in music video and ivestigates its various forms. There are two pre-defined aspects which are subject of observation: i.e. the presence of predefined forms of sexual behaviors divided into seven specific categories as well as the presence of three degrees of nudity. The observed sample is a set of fifty music videos that were posted on YouTube in 2014, while in the same year reached the largest viewership. It is therefore the set of the most popular music videos on the YouTube platform of last year. Powered by TCPDF (www.tcpdf.org)
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Generation Y as an Alternative Music Audience and the Role of New Media in the Creation of Community and Taste
Masná, Zuzana ; Švelch, Jaroslav (advisor) ; Fišerová, Sylvie (referee)
The thesis examines how have the habits of music users changed after they had become internet users. The goal of the thesis is to put some light on the relation of part of the generation Y to the new media A method of deduction is used based on the theory of hypothesis which is subsequently evaluated by the audience (generation Y) of alternative music (surveyed years of birth 1984-1991). In the first chapter the generation Y is defined according to some of foreign authors' theories and then put in the context of the Czech environment. A technology background and possible influences on the behaviour of the music users of this generation is described. The second chapter describes transformation of the music industry from the late 90's till now which has been happening thanks to the new possibility to distribute various content on the Internet. I focus in particular on the peer-to-peer networks. By explaining the development of this matter I prepare a basis for a better understanding to both respondents' behaviour and their attitudes to illegal music downloads. I also touch upon the new media's role in the taste formation and the change of relationship between a performer and a music fan. The third chapter considers Internet to be the communication platform of the generation Y. It gives such a hypothesis that...
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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Marketing in music industry with focus on electronic dance music
Špak, Richard ; Koudelka, Jan (advisor)
The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.
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Presentation of Czech culture abroad - export options of Czech alternative music
Rejchrt, Oskar ; Hucková, Barbara (advisor) ; Šubrt, Daniel (referee)
This Bachelors thesis is focused on exploring options, how to support the export of contemporary Czech alternative music. Author of this thesis is exploring how music export offices are working in abroad and why the export office does not exist in the Czech Republic. The introductory part is devoted to the supporting forms of Czech alternative music from the public sector, the private sector and from the EU funds. It is followed by a description of the current phase of development of Czech music export office and description of current efforts for its establishment. The third passage of theoretical part describes several selected export offices in abroad. The practical part analyzes two selected export offices in abroad and one functional Czech export project. In the end, the author formulates his own suggestions and advices for the emerging Czech export office, based on previous findings and analysis.
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Analysis of Tools of Digital Marketing in the Music Industry
Špicová, Jarmila ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This master thesis deals with various tools of digital marketing and their usage in the music industry. The aim of my master thesis is an analysis of available tools and then the demarcation extent of use. The main research question is What tools of digital marketing are currently most used in the music industry? I chose research methods such as observation, study documents and written questionnaire for answering this issue applied to the Czech Republic. The contribution of this work is how to make particular tools of digital marketing more effective for musicians of the Czech Republic.
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