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Media Image of Deputies in Czech Daily Press
Sůsa, Richard ; Just, Petr (advisor) ; Charvát, Jakub (referee)
1 Abstract Diploma thesis Media Image of Deputies in Czech Daily Press focuses on the identification of factors influencing the media image of certain Czech high-profile politicians. A three- year research period analyses the depiction of all members of the Chamber of Deputies, the lower house of the Parliament of the Czech Republic. Four Czech daily newspapers with the highest readership figures are chosen for the analysis, the sample is selected via the constructed weeks method. For clarity and to avoid the possible influence of strong media attention directed at the members of government, only the deputies who do not hold such executive office are included. The opening chapters provide an overview of a theoretical approach to political communication development and studies, as well as international research on politicians' media visibility. An extensive chapter depicts the establishment of an original Czech parliament-the Czech National Council-as well as its role in the establishment of the Czech Republic and the position of the Chamber of Deputies in the country's current political system set by the Constitution. As it holds a slight significance for the way politics is presented in the media, an overview of the electoral system and its main influential reforms is also included in this thesis. The...
The relationship between sports and politics: Media coverage of the beginnings of the war in Ukraine in selected sports sections of the Czech media
Kallista, Petr ; Turková, Kateřina (advisor) ; Trunečka, Ondřej (referee)
This bachelor thesis examines the media image of the beginning of the Russian invasion of Ukraine in selected Czech online sports sections and media. The chosen period is from 24 February 2022 to 3 March 2022, i.e., the first week of the invasion. The thesis is divided into theoretical, methodological, and analytical parts. The introductory part is devoted to presenting the theoretical background of the thesis, which is based on the relationship between politics and sport, as well as the way in which sports journalism has influenced and historically shaped sport. The second section presents the aim of the thesis, the research method and the coding table. In the analytical section, the thesis then uses quantitative analysis to examine the texts in the selected media. Specifically, the research focuses on the number, source and type of texts, the thematic focus and the space provided to the parties to the conflict. The aim is to present the media image in the selected media and compare the results. The output is a practical part in which the predetermined research questions and hypotheses are answered.
Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
The media image of the Spanish flu in selected periodicals in the years 1918 - 1920
Vegrichtová, Denisa ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The topic of this diploma thesis is the way how the media described the Spanish flu in selected historical press in the years 1918-1920. The main method used is a quantitative content analysis, which enables the examination of a larger volume of data. Quantitative content analysis is performed on articles from the Czech-language newspaper Lidové noviny and from the American newspaper The Sun. In terms of timeframe, the research is limited to the years 1918-1920, i.e. the period when the Spanish flu epidemic took place. Attention is paid to the way in which the Spanish flu was reported in the selected newspapers, for example the frequency of publishing news about the disease, the main topics of the articles, how often articles about the disease made it to the front pages, or whether the disease is presented as fatal. Subsequently, part of the work is devoted to the qualitative analysis of articles from professional medical journals. Two articles are from 1918, another two articles are from 2018 and 2019. In this case, using qualitative analysis, the different views of doctors on the Spanish flu are analyzed, from 1918 - when the epidemic broke out, and a hundred years later. For example, the reported symptoms of the disease or the method of treatment were examined. At the end of the work, after...
Media image of the Russian invasion of Ukraine in selected Czech media
Koubková, Dana ; Bednařík, Petr (advisor) ; Just, Petr (referee)
This bachelor's thesis deals with the media image of the Russian invasion of Ukraine in selected Czech online media. The aim of the work is to compare changes in the form, frequency, and presentation of the conflict in three specific time periods: February 24 - March 24, 2022, April 24 - May 24, 2022, July 24 - August 24, 2022, i.e. the first, third and the sixth month of the invasion of Ukraine. The theoretical part of the work is devoted to reporting on war conflicts, the theory of peace journalism, and describing the context and events of individual months. In the analytical part, I am devoted to describing and interpreting the results I achieved through content analysis. In conclusion, I summarize the quantitative and qualitative research results.
Media image of the death of Mikhail Gorbachev and Elizabeth II. in the Czech press
Beranová, Monika ; Štoll, Martin (advisor) ; Růžička, Daniel (referee)
This master's thesis focuses on analyzing the media image of two significant political and cultural figures, Mikhail Gorbachev and Queen Elizabeth II. Both figures passed away shortly after each other in 2023. The text describes in detail the lives and political careers of both figures, their impact on the world, and the current perception of their characters. Mikhail Gorbachev is often referred to as the greatest politician of the 20th century. He served as the General Secretary of the Communist Party of the Soviet Union from 1985 to 1991 and was also its sole President from 1990 to 1991. He advocated for economic and political changes that led to the democratization of the Soviet Union. In 1990, he even received the Nobel Peace Prize. The figure of Mikhail Gorbachev is still perceived very differently by Russians, the global public, politicians, and the academic community. Gorbachev himself was never fully identified as the architect of the collapse of the Soviet Union. Queen Elizabeth II reigned as the Queen of fifteen independent states known as the Commonwealth realm from 1952 to 2022. During her reign, there were several significant milestones that influenced the perception of the Queen and the entire British royal family. As an example, her ascension to the throne and coronation in 1953 was...
The media image of the Carnation Revolution in the Czechoslovak period press
Lukášová, Kateřina ; Končelík, Jakub (advisor) ; Cebe, Jan (referee)
This bachelor thesis is focused on an analysis of the Portuguese Carnation Revolution that took place on April 15, 1974 and its media image in the Czechoslovak press of that time. The Carnation Revolution was a non-violent military coup that overthrew the long-term dictatorial Estado Novo regime and started the process of democratization. This process faced many challenges, it took two years to form a democratically elected parliament that approved the constitution of the newly formed Portuguese Republic. The aim of this bachelor thesis is to compare the interpretation of the Carnation Revolution and its key moments, that threatened the democratization process, in the Czechoslovak newspaper Rudé právo with historical sources to determine whether the official party press of the Communist Party of Czechoslovakia deviated from them in order to glorify the Portuguese Communist Party and their actions in the Provisional Government. At the same time, this thesis compares the interpretation of the Portuguese regime transformation in exile press Svědectví and Listy. The analysed events are: the Carnation Revolution (April, 25 1974), the September attempt of a political coup (September, 30 1974), the March attempt of a political coup (March 12, 1975) during the democratization process and the formation of...
Media coverage of Ivan Jonák
Kobela, Jan ; Klabíková Rábová, Tereza (advisor) ; Doležal, Aleš (referee)
This thesis focuses on the representation of Ivan Jonák in the discourse of selected Czech media and points to the phenomenon of celebritization of criminals, which is becoming more and more frequent in the media environment. The theoretical part of the paper briefly deals with the basic understanding of the phenomenon of celebritization and follows the description of Jonák's life with a rich criminal past and the main case connected with his name - the murder of his wife Ludvika. At the same time, it attempts to approach the cult of personality he built, which, in the author's words, the media helped to build, and the ways in which it embedded him in the discourse of the Czech media built one of the first criminal celebrities. In the analytical part, according to the established methodology of Critical Discourse Analysis (CDA) by Norman Fairclough, the author is devoted to uncovering the main discursive frames in which the topic was presented in our media environment and in which context Jonák appears most often in the selected media. The author then engages in a selective analysis in the field of popular culture, podcasts, where Jonák's name resonated strongly given the publication of his autobiography and the airing of the drama programme The Nineties. The thesis concludes by offering a summary...
Media construction of a socially major phenomenon of child abuse and related topics in the context of the document V síti
Košelková, Zuzana ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
This diploma thesis is dedicated to the media construct of the socially serious phenomenon of child abuse on the Internet in the context of the documentary Caught in the Net. The thesis aims to determine how the media reflect this issue and which aspects are accentuated. In the theoretical part of the thesis, serious social problems related to the phenomenon of child abuse on the Internet are summarized. Furthermore, the topic is placed in the context of new media, and terms such as media discourse or agenda setting are being defined here. In addition to the description of the applicable legislation related to the issue, the theoretical part of the work also contains a summary of previous studies and already implemented research investigations related to the phenomenon of child abuse. The document Caught in the Net is also briefly described. In the practical and analytical part of the work, the effort was devoted to the actual implementation of the research investigation and the subsequent evaluation and interpretation of the data found. The research was carried out using a qualitative method, specifically through content analysis and semi-structured interviews. Grounded theory procedures were used to analyze the articles (Strauss & Corbinová , 1999). Using the paradigmatic model, the following...
Media representation of Petr Kellner after his death
Vachtl, Jiří ; Halada, Jan (advisor) ; Bednařík, Petr (referee)
The aim of the thesis is to find out whether the media image of Petr Kellner differed in the main news of public television Česká Televize compared to TV Nova which was owned by the businessman and then by his heirs. The thesis starts with a description of Kellner's life, business and his family. It also details his death in a helicopter crash in Alaska. Then it continues with the research. For this, both a quantitative analysis of the coverage of Kellner on both two TV stations and a qualitative framing method were used. The research showed that Nova television devoted almost twice as much airtime to inform about Kellner compared to Česká Televize. It also mentioned Kellner's philanthropic activities more often.

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