|
|
Business Plan Proposal for a Company
Krhut, Jan ; Odložilová, Kateřina (referee) ; Konečná, Zdeňka (advisor)
The bachelor thesisis is a proposal of the business plan for the intention to establish the mobile bar. This specific bar combines elements of fast food and classic bar. The thesis consists of three parts. Theoretical part is based on literary research and the elementary terms are defined here. The analytical part deals with market analysis and its needs, using SLEPT and SWOT analysis. The design part is then the proposal of business plan itself.
|
|
|
Proposal of Business Plan - Creperie Foundation
Brabencová, Lucie ; Kadlecová, Ludmila (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is the draft of the business plan for the establishment of the Pancake restaurant. This is considered as an area of the fast food, for which is typice the small sales space, specific, narrowly focused assortment and high turn over of customers.The proposal part, which is its own processing of the business plan, is based on general theoretical and legislative knowledge for area of business and responds to market needs that are identified through the market analysis, by using instuments like SLEPT, SWOT analysis and others. Within the financial plan evaluates the potential economic success of the proposed business
|
|
|
Business Plan-Opening a Fast Food Restaurant
Šifra, Radovan ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The topic of this bachelor’s thesis is to create a business plan to establish small modern restaurant business with range of good quality fast food products. In this thesis is solved taking advantage of market gap, funding of the project, promoting and suggestion of realization of new business in this very competitive environment.
|
|
| |
|
|
Comparation of marketing communication and positioning of the company Burger King in Czech republic and USA in the period of 2019-2021
Utíkal Řeháková, Adéla ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
This bachelor's thesis deals with the comparison of the marketing communication of Burger King in the Czech Republic and the USA in the years 2019-2021. The theoretical part of the thesis contains an explanation of basic marketing concepts such as marketing mix and communication mix. Furthermore, it presents Hofstede's theory of cultural dimensions applied to the Czech Republic and the USA and states the influence of psychological aspects on the perception of marketing communication. At the end of the theoretical part, the functioning of fast food restaurants and their anchoring in the legal system of both countries is presented. In the practical part, an analysis of Burger King's communication mix for the given countries was carried out, as well as a subsequent analysis of individual marketing campaigns that took place in the selected time period. Subsequently, a comparison of findings was made for individual countries, from which final recommendations for Burger King communication in the Czech Republic were drawn.
|
|
| |
|
|
Nákupní chování mladých spotřebitelů ve věku 15 - 29 let na trhu fast food restaurací v regionu Jižní Morava
Neuberger, Patrik
Neuberger, P., Consumer behaviour of young consumers between 15-29 years on fast food market in South Moravia region. Master Thesis. Brno: Mendel University in Brno, Faculty of Business and Economics, 2015. This master thesis is focused on consumer behaviour of young consumers between 15-29 years at fast food market in South Moravia region. The main aim of this thesis is to identify factors which influence consumer during buying process at this particular group of consumers and on this principle formulate general valid marketing recommendation. Qualitative and quantitative methods are used for research. Focus groups method and questionnaire method were used in research exactly. The result of these methods were used for cluster analysis. The result of cluster analysis are cluster with similar properties and members of these clusters are influenced by same factors. On this base general valid marketing recommendations are made for each cluster. These recommendations can be used in South Moravia region.
|
|
|
In-Store Marketing of Bageterie Boulevard in the Second Half of the Year 2012 Accenting the Linguistic Component of Communication
Machová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis describes in-store marketing activities of the czech fast food restaurant chain Bageterie Boulevard. It highlights linguistic aspects of these activities. The thesis deals with a description of used in-store marketing tools during 2014 and the first quarter of 2015 in three chosen Bageterie Boulevard restaurants in Prague. After a short introduction of the company a first part introduces a reader to the problematics of in-store marketing and the problematics of advertising texts. It chooses specific tools and instruments and also sets a theoretic framework for a further description in a second part of the thesis. It looks for basic specifics of fast food restaurants in-store marketing. The second part of the thesis includes a descriptive analysis of chosen aspects itself. It describes a presence and a form of both long and short-term in-store marketing instruments and also written and spoken messages in visible parts of point of sale. Within verbal communication it highlights interesting linguistic components. The thesis also notices differences in store atmosphere within the chosen restaurants.
|
|
| |
|
|
The infuence of commercial ads on childhood obesity
Ondová, Adriána ; Divoká, Jana (advisor) ; Kytnarová, Jitka (referee)
Childhood obesity is one of the most serious public health challenges of the 21st century. It is a global problem is increasing at an alarming rate and is still affecting many low and middle- income countries. In 2016, over 41 million under the age of five were overweight. The theoretical part in the first chapter deals with the development of eating, and also cognitive and emotional development. The thesis deals with the principle of advertising, subliminal manipulation, types of advertising, ethics and laws restricting advertising especially for children - in the second chapter. The last chapter observes the etiopathogenesis of childhood obesity, the risks of childhood obesity as well as its treatment and prevention. The form of the practical part is a standardized structured interview. The sample of respondents are children from Prague and its surroundings at the age of 8-12 years. This sample was gathered mostly from primary school in Chodovec but also via social network in the form of an advertisement. As children from the age of seven are able to critically assess advertising, it was interesting to see their reactions and responses in this research. The respondents were divided into two research groups, non-obese and obese. Research has shown that the presence of animated/cartoon characters...
|
guest ::
