|
|
Information Portal for Students
Krejčí, Petr ; Špaňhel, Jakub (referee) ; Dytrych, Jaroslav (advisor)
This work contains students' communication analysis, the design of new information system for students and its implementation. New system integrates the social network Facebook, the Google Docs and the Google Calendar. The result of this master's thesis is working system written in Java language. The system is based on the students' communication analysis and the requirements of the Students' Union.
|
|
|
Social Media Marketing
Plšek, Vítězslav ; Andrýsek, Petr (referee) ; Chlebovský, Vít (advisor)
Social media represent brand new environment, which can be very useful for marketing communication, product propagation and also for getting a feedback from customers. The aim of thesis is to analyze multiple ways of social media usage at companies using social media to propagate themselves on the Internet. Information resulted from this research will go through further analysis and create marketing comminucation plan of the company specialized for expedition flashlights.
|
|
|
Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
|
|
|
Facebook Social Network Datamining and Reconstruction of Captured Communication
Bruckner, Tomáš ; Kmeť, Martin (referee) ; Pluskal, Jan (advisor)
This thesis deals with social network Facebook from perspective of computer forensic science with focus on obtaining sensitive information about tracked users. Its main goal is implementation of the tools for reconstruction of captured communication and Facebook data mining. Core of this application has been implemented in framework for processing of captured communication Netfox.Framework, which is being developed by Faculty of Information Technology, Brno University of Technology. Man-in-the-Middle attack has been used for capturing of decipherable communication. Selenium WebDriver has been used as a tool for data mining. Developed solution is able to reconstruct Facebook conversations between users, addition of new statuses and comments, and interception of sent files. Data mining module is able to obtain public information about tracked users, especially places they recently visited, past and upcoming events, public user details, albums and photos, friendlists and mutual friends with other users. As part of the bachelor thesis, data analysis, implementation of the application, validity testing and benchmark analysis have been performed.
|
|
|
Analysis of Risk Behaviour of Social Network Facebook Users
Ondra, Jan ; Novotná,, Veronika (referee) ; Kropáč, Jiří (advisor)
Theme of bachelor thesis is analysis of risk behaviour of Facebook users. Analysis is performed on the basis of self-created question-form. First part of thesis is dedicated to theoretical resources of statistics, social networks, sociological research and principles of safe use of Internet. Second part contains practical realization of sociological research and creating of question-form, processing of collected facts, interpretation of conclusions and recommendations for users of social network Facebook.
|
|
|
Data resources analysis of third parties in the Internet environment
Paulech, Michal ; Krajsa, Ondřej (referee) ; Koutný, Martin (advisor)
This bachelor’s thesis is about planning and making of system, which working with thirdparty data sources, mainly Facebook API, Twitter API and Expedia API. This system is monitoring profiles on social networks, their data and content. The system allows monitoring the success of individual profiles on social networks. The system consists of several modules and in the future the system could be extended to include other functionality.
|
|
|
Analysis and Development Proposals for Corporate E-commerce
Komárek, Petr ; Klíma, Filip (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the issue of corporate e-commerce in company Zahradni centrum Jindrichuv Hradec. Thesis describes present situation of electronic shop which is already in use. On the basis of theoretical background and comapny analysis, author of this thesis founds proposals in order to make the shop more tenderable and increase the effectivity of human labour.
|
|
|
The Level of Risk Posed by Online Marketing Communication of the Engine Tables Brand
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
|
|
|
Influence of social networks on communication and culture
Havlíček, Lukáš ; Krhutová, Milena (referee) ; Sedláček, Pavel (advisor)
Má bakalářská práce je zaměřena na problematiku sociálních sítí a jejich vliv na dnešní společnost. Zabývá se jejich historií od prvotních pokusů až po nejnovější globální sociání sítě. Poté práce vysvětluje základní myšlenku vedoucí k vytvoření sociálních sítí i jejich charakteristické znaky. Dále nastiňuje problémy související se snadnou dostupností a nadměrným využíváním sociálních sítí, které následně ovlivňuje lidskou společnost. Práce se věnuje vlivu sociálních sítí na jazyk, mezilidskou komunikaci a kulturní adaptaci.
|
|
|
Social Media and their Influence on Democratic Elections
Khyzhniak, Veronika ; Žouželková Bartošová, Marie (referee) ; Froehling, Kenneth (advisor)
Technologický pokrok výrazně zlepšil způsob, jakým mohou lidé na celém světě komunikovat. Sociální sítě velmi usnadňují živou komunikaci nejen pro obyčejné lidi, ale také pro zástupce legislativní moci. Prostřednictvím sociálních médií mohou politici propagovat svou politickou kampaň a svou stranu a díky tomu rychle a ekonomicky získat podporu. Americká prezidentská volba v roce 2016 zdůraznila důležitost komunikace sociálních médií v demokratických volbách po celém světě. Cílem bakalářské práce je prozkoumat různé formy sociálních médií a vyzdvihnout jejich vliv na demokratické volby. Projekt se zabývá vlivem Twitteru a Facebooku na volby v USA v roce 2016 a popisuje způsob, jakým je kandidáti používali během prezidentského klání. Klíčová
|
guest ::
