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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Marketing Strategy in Event Marketing Services
Hrbáč, Vojtěch ; Krejčí, Zbyněk (referee) ; Chlebovský, Vít (advisor)
The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.
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The value of live event marketing from its implementer's perspective
Jelínek, Radovan ; Černá, Eliška (advisor) ; Moravcová, Hana (referee)
Event marketing as a marketing communication tool is constantly developing and innovating. It adapts to the changing needs of companies and customers whose activities are increasingly moving to the digital environment. However, the work is based on the premise that personal experience is still one of the most effective ways to communicate something to people so that they remember the product or message in the best possible way. The aim of the thesis is to use the focus group research method to delve deeper into topics such as the value and communication benefits of live events and to show that this type of marketing is still very important in today's digital age and should not be neglected. The theoretical part of the thesis is focused on the introduction to the issue and also presents the theoretical framework of event marketing, which is not very comprehensive in the Czech environment. It also presents the problem that the theoretical study of events deals with and introduces the topic of event typology. The methodological part is devoted to the design of the actual research and the implementation description. The thesis concludes by interpreting the findings emerging from the qualitative research.
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Anglicky: Event proposition for the communication of a selected company
NOVOTNÝ, Roman
The aim of this bachelor thesis is a event proposition with the theme of fish and fish products for a selected company. Within this work, a literary research is processed, focused on the issue of event marketing. In the practical part, the work deals with the actual planning of the event, from setting goals and target groups, to the last details in the promotion and subsequent control.
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Specifics of marketing communication of small businesses
KŘÍHA, Jan
The aim of my bachelor thesis is to propose communication changes of selected company based on the analysis of specifics of marketing communication of small businesses. The theoretical part defines small businesses, describes the advantages and disadvantages of this type of business and possibilities of support in the Czech Republic. It also deals with individual tools that are used in marketing communication. These tools include advertising, sales promotion, event marketing, public relations, personal sales, direct marketing and sponsorship. Attention is also paid to new technologies of marketing communication of small businesses. The practical part is based on theoretical knowledge and an analysis of the specifics of marketing communication is done by observing the cafe called Kousek. The next part proposes a change in communication that will help the selected company to better communicate with the environment.
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Municipal Marketing Communication
ZLATUŠKOVÁ, Kateřina
The diploma thesis deals with the analysis of current tools of marketing communication of the city České Budějovice, based on this, the effectiveness of their use is evaluated. Part of the work is an explanation of the most important concepts, characteristics of the city and proposals and measures leading to the improvement and other development of marketing communication of the city.
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