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Corruption in parliamnetary ellection discourse 2010
Kubovcová, Hana ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
This thesis discusses how the transformation of the general public and the media associated with the state of political communication. The theoretical section defines the notion of the public and the role of media in democracy and concepts are embedded in context. The empirical part focuses on the concept of corruption and how three political parties (Social Democrats, ODS, VV) planted it in their election programs for the parliamentary elections in 2010. The traditional approach defines a public as opposed to the private sector and also as an independent state space, which enables its control. Modern media is still trying to act as a watchdog of democracy, but increasingly are becoming bearers of conformity and misdemeanor taste. They focus more on the cost of campaigns and political scandals of political leaders. Political elites have perceived and obey him. They realize that the media shapes public opinion and trying to look good in the media. The existence of corruption is traditionally associated with the emergence of the state, government establishment, government, politics and power. Political parties established corruption as a key point of their election programs. Textual analysis points to the specific factors persuasive communication, such as emotionality, evaluating words, rhetoric vs....
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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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Political Advertising in the Czech Republic
Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
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Marketing communication of the CSSD party in the election to the Chamber of deputies 2013-Analysis of using instruments of political marketing
Zapletalová, Karolína ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis is concerned with describing the CSSD marketing communication in parliamentary elections to the Chamber of Deputies in 2013. The thesis is divided into two basic parts, namely theoretical and practical. The theoretical part describes basic definitions of marketing communication and political marketing, including its chosen tools. For my work, I chose the concept of the Jabloński "Promotion mix", which is divided into five basic categories - political advertising, direct marketing, sales promotion, public relations and personal sales. The practical part is devoted specifically to the CSSD and its election campaign in 2013. Subsequently, the thesis focuses on individual elements of the above mentioned Promotion mix.
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The Anlaysis of the Election Campaign of the Communist Party of Czechoslovakia in 1946 Elections
Součková, Karolína ; Charvát, Jan (advisor) ; Hájek, Lukáš (referee)
The thesis deals with the election campaign in the elections to the National Assembly, namely the campaign of the Communist Party of Czechoslovakia. In this example, we can clearly see how strongly campaign can impress and what influence the voter's final decision has. After the World War II, the position of the Communist Party was determined by its attitude towards the Munich events in 1938 and its activities during the Second World War - the Communist Party was undeniably a significant part of the Czechoslovak resistance and by the post- war political system. Compared to the other parties allowed after the Second World War, it had the potential to become the main political force in the country. It was through this effective propaganda that it could use this position and lead the party to victory in the elections in 1946. The art of promoting communist ideology as an ideal choice for most Czechoslovak citizens is a key reason for the success of this party. The elections in 1946 were the first after World War II, and therefore a key to the country's further direction. The Communists were well aware of this importance, and it was reflected in their thorough preparation. The other parties were also aware of this importace of these elections, but their campaign was weak compared to the CPC. The CPC...
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The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Becková, Tereza ; Shavit, Anna (advisor) ; Soukeník, Štěpán (referee)
The main aim of the thesis "The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013" is to introduce the complex analysis of Andrej Babiš and the political movement ANO 2011 in Czech society and identify the tools of political marketing which they used. The thesis represents the personality of Andrej Babiš and indicates the beginning of political movement ANO 2011, its first significant electoral success in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. This movement professionally used instruments of political marketing and then started with the permanent campaign. It is used to assure the voters that they realize the election promises. The permanent campaign was interrupted during the year 2014 because of the elections to the European Parliament and the local and Senate elections. The thesis also mentions a crisis communication connected to the media scandals which accompany ANO 2011. As the top of the permanent campaign of political movement ANO is identified and analyzed Andrej Babiš speech during the extraordinary session of the Chamber of Deputies that was held in May 2016 because of the resort Čapí hnízdo. Finally the thesis...
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Political communication and politainment in the presidential election of 2013 in the Czech Republic
Všetíčková, Denisa ; Kunštát, Daniel (advisor) ; Váňa, Tomáš (referee)
The presented Thesis "Political Communication and Politainment in the Presidential Election in the Czech Republic in 2013" analyses political communication in the historically first presidential election campaign in the Czech Republic. I saw the presidential election as an opportunity to research a new platform of political communication that politainment is. The primary aim of the Thesis is to introduce this concept in the context of the current nature of political communication and at the same time to identify variables defining this phenomenon in the Czech environment. Analysis of the elements of politainment is performed on campaigns of the two most successful candidates aspiring for the office of the President of the Czech Republic - Miloš Zeman and Karel Schwarzenberg. I focused primarily on the television appearance of both candidates in TV debates broadcasted by Czech Television, which were the climax of the entire presidential campaign. I was interested in the content of communication of both candidates and the overall character of the debates. The Thesis answers the following questions: What is political communication and its role in politics? How does its form change over time? Does personalisation of election campaigns result in the emergence of politainment as a phenomenon of political...
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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The election campaign and its limits
Vybíralová, Jana ; Antoš, Marek (advisor) ; Kudrna, Jan (referee)
As mentioned above, this master thesis is focused on some processes which an election campaign is affected by. In the first place, it analyses processes and trends which are typical for the legal regulation of election campaigns in the Czech Republic. My approach to this topic is centered on restrictive parameter limits which influence election campaigns. The core of the master thesis is naturally aimed at the field of law. The aim of the master thesis is to present basic knowledge of the matter which is still topical in the Czech society based on the fact that elections are held quite often. The master thesis can therefore serve as a source of information for further analysing election campaigns whose main purpose is to win the biggest voters' support. The master thesis is divided into four chapters. The first one concerns a theoretical background of election campaigns. The second one examines an election campaign itself, its legal regulation de lege lata respectively. The third chapter studies general principles relative to conducting an election campaign. The final chapter reflects the current situation in the Czech Republic as regards the direct presidential election.
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