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The Rehabilitation of the historical center and adjacent surroundings of Kyjov with a focus on the public space
Pohanka, Patrik ; Řehák, Filip (referee) ; Pavlovský, Tomáš (advisor)
The theme of the thesis „Retriveal of the historici centre and surrounding of the Kyjov city“ deals with current condition of the Kyjov. It processes problematic area sof city, such as existing buildings, transportation, greenery, living spaces, new waterfront, House of culture pre-space, middle of the Masaryk Square, etc. It looking for answers to long standing questions: How to deal with the long-term dechne of the population? Where to find new spaces for living? How should Kyjov develop in future? How to make city an attractive place for new Citizen and investors? Answer for all these questions is urban study which is focused on named areas, including selected part of historical center.
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The Brownfields solutions within the Czech Republic - Tepna Nachod
Pitáková, Martina ; Erben, Adam (referee) ; Pavlovský, Tomáš (advisor)
The thesis deals with urban study for the central part of the town of Náchod, located in the proximity of the town’s historic core. The relief of the landscape lends distinctiveness to the whole area. This fact was taken into consideration when elaborating the urban concept which orientates the design towards the centre and the castle. The design is formed by three pillars – functions: square – culture, park – relax and housing. As regards the territory in question, Náchod has a great potential. My attempt was to understand it and create an area in the town centre which would have significant unified city-forming character, and which would enhance the core – the centre of the town.
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The object of metropolitan significance on the street Benesova Brno
Bocán, Matúš ; Urban, Lukáš (referee) ; Makovský, Zdeněk (advisor)
Designed site is located near the historic city center of Brno on the east side. It is defined by Koliště street and Benešova Street. It is part of the so-called Brno ring-circuit, which originated in the 19th century after the demolishing of the town's fortifications. By function, the site can be divided into three parts. In the southern part is designed entry area with the building of metropolitan significance - city hall. This area is focused on the main pedestrian entrance from Nádražní Street and the main transport hub in front of Central Station. Metropolitan building is the main compositional and functional accent of the area. In the middle of the park is located pavillion, which forms reclined relax and rest area. In the northern part is designed multifunctional house with the main function of rentable office spaces. Along Benešova street is designed linear insulating greenery. Design of park and line of green spaces extends ,, green ring "around the historical center on the southeast side. The designed facility of metropolitan building was placed in the area so as to form endpoints in main compositional visual axis - boarding pedestrians routes from Nádražní Street and Theatre Street. In the future it envisages the realization of green spaces for rail routes in the manner of Highline Park, making it the visual endpoint from the east. The main entrance to the building is the from the square. From the western part of the Metropolitan building is designed pedestrian zone open towards urban greenery and park. In the pedestrian zone is designed commercial parterre of town hall with the possibility of creating a summer terrace, exhibitions and various artistic activities. In this usage is also involved pavillion, under which the overlay can be used for supporting the ongoing activities within the metropolitan house. From the north side of city hall is a secondary entrance to the restaurant section, which is oriented to the designed park. In the northern part is the territory compositionally enclosed by multifunctional building, which is composed in the form of a closed block with passages.
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Business Plan for Establishment of a Music Club
Konečný, Michal ; Faitová, Adéla (referee) ; Hornungová, Jana (advisor)
This bachelor´s thesis focuses on issues related to founding and further maintenance of a music club. Simultaneously, it serves as a groundwork for an actual founding of one. It contains proposals to solving crisis situations, as well as cases for optimistic, realistic and pessimistic courses of events. The result of this thesis is a conception of business with minimized probability of failure.
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Roles and Positions of Expatriats in Selected Organisations
Holeksa, Rostislav ; Pochyla, Martin (referee) ; Rašticová, Martina (advisor)
The master's thesis investigates the employment of foreigners in the Czech Republic, work, personal, and family life of expatriats, community life and other influence over the integration of expatriats. In the theoretical part there are drawn up basic theoretical attitudes to these problems. In the practical part you can find the results of the interviews realized with expatriats. On the basis of the results the analysis of quality data was realized and the changes were suggested. They are aimed to make easy and streamline cooperation of all parties concerned.
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Proposal of Communication Tools of the Company
Ďuriš, Jakub ; MBA, Dalibor Malina, (referee) ; Milichovský, František (advisor)
The Bachelor thesis deals with the improvement of communication mix of Agency Amadeus, s.r.o., which focuses on organizing of cultural and social events. The thesis consists of a theoretical part, which deals with the basic terms of marketing, followed by the analytic part describing the tools of the communication mix. The last part lays down a proposal of a new communication mix.
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Jaroslavice – place in the landscape
Dräxlerová, Laura ; Ryšavá, Hana (referee) ; Foretník, Jan (advisor)
The project of Cultural hub for Jaroslavice village is based on the rich history of this small borderline area. It is aiming on improving the current state of the region by connecting it into the cultural net and coordinating creative project within the area. It focuses on attracting foreing artists and connecting them with local community as well as coworking with art schools. It provides workshops and courses for local people and targets children and young people for developing their relationship to culture and creativity, The most attractive part of the project is the „Laboratory of Light“. It is composed from 8 different light situations for artist to train their skills.
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British VS. American English – A comparative study
Ohrazda, David ; Šťastná, Dagmar (referee) ; Sedláček, Pavel (advisor)
Tato bakalářská práce je zaměřena na porovnání rozdílů Britské a Americké angličtiny, dvou nejrozšířenějších variací anglického jazyka, který je po celém světě využíván ať už jako mateřský jazyk nebo vyučovaný druhý jazyk pro snazší mezinárodní komunikaci. Práce se stručně zabývá historií jazyka a následně rozebírá rozdíly v oblastech gramatiky, výslovnosti a slovníku s příklady dané problematiky. Práce rovněž pojednává o kulturních vlivech, které ovlivnily vývoj jazyka. Pro práci jsem použil knižní a internetové zdroje. Hlavním cílem bakalářské práce je poskytnout a ukázat jakým způsobem se jeden jazyk může lišit na základě odlišné národnosti.
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Town-house
Fejko, Matyáš ; Plášil, Jiří (referee) ; Boháč, Ivo (advisor)
Brno-středr, the most important part of Brno in which there are many as yet unused places. One of them is a plot on Pellicova Street, which falls under the Department of Education, Sports, Culture and Youth. The proposal will deal with the modern use of this area to supplement the functions local structures of cultural-educational buildings.
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