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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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Proposal of marketing mix for CK Azzurro
Meisterová, Michala ; Vinklerová, Darja (referee) ; Mráček, Pavel (advisor)
The object of the bachelor thesis "Proposal of marketing mix for CK Azzurro“ is to analyze the marketing strategy of the travel agency Azzurro and make suggestions and recommendation in the given sphere of business. The first part is concerning with the different theoretical marketing approaches for creating a marketing plan. It engages in tourism, its forms, categories and its importance to the economy. The practical part deals with the travel agency Azzurro, especially its current marketing strategy focusing on tourism with characteristics of a specific segment. In the next section there are defined some data based on the previous research important for a marketing plan and finally a draft of the plan itself is formed.
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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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Communication Mix of Travel Agency
Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
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Communication Mix of Selected Travel Agency
Vimmerová, Táňa ; Vimmer, Jan (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
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Travel Agency Performance Evaluation
Juráčková, Gabriela ; Šmídová, Darja (referee) ; Režňáková, Mária (advisor)
The subject of the diploma thesis „Performance evaluation of a travel agency“ is to analyze the performance of a company providing tourism services. The theoretical part defines the basic concepts and bases for the activities of travel agency and methods of performance evaluation. The analytical part deals with the analysis of the activities of the travel agency including comparison of financial indicators with the competition and industry and evaluation of the performance within the identified activities of the company. In the final part is suggested a way how to increase the performance of the travel agency.
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Family house
Nosek, Martin ; Chuchma, Lukáš (referee) ; Klimešová, Jarmila (advisor)
Bachelor´s thesis solve design of the Family house in city Helenín. The object is designed by valid standard. The object has two driveway. The bulding has two abovegroung floor and one subterranean floof. In the basement is travel agency and garage. In the object there are three flats. The house has two balconies and two terraces. The roof is flat with hippes.
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Establishment of a Travel Company
Svobodová, Lucie ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This master´s thesis deals with creating a business plan for the foundation of a travel agency. The thesis consist of three parts, from the theoretical parts, an analysis of the current situation, and the own proposal of the business plan. The theoretical part explains basic concepts related to business, describes the principles of business plan creation, and sources of financing business activities. Then, on the basis of the market analysis, where the emerging travel agency will enter, it has prepared its own business plan proposal.
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