|
| |
|
|
Characteristics of Current Language of Advertising in the Daily paper "Bild"
Svobodová, Veronika ; Zeman, Dalibor (advisor) ; Poimer, Christiane (referee)
This thesis is dedicated to the problematic of German advertising language in tabloid Bild. It aims to analyze the German advertising language in terms of its formal and graphic structure. It also focuses on the use of specific linguistics and typographic means and their frequency in analyzed texts. The analysis has shown the infiltration of the artistic means in the advertising language and its focus on brevity and simplicity, which was illustrated mainly by the representation of nouns, composites and one- member declarative sentences. This thesis can serve as a suitable basis for further analysis of advertising language and its specifics. KEYWORDS Linguistics, the language of advertising, tabloid, Bild, linguistic devices.
|
|
|
Health and advertisin in a tabloid of the First Republic
Soukalová, Kateřina ; Vošahlíková, Pavla (advisor) ; Köpplová, Barbara (referee)
Main topic of the diploma thesis is advertising related to health in press of the First Republic in former Czechoslovakia, especially in tabloid newspapers from the press group called Tempo of Jiří Stříbrný. It deals with advertisements related to medical devices, aids or medicinal and dietetic products, as well as health care. It shows that there has been no consistent or consistently observed legislation with regard to such advertising. There were many complaints by doctors or pharmacists about dry-selling advertising in newspapers, about quack advertising and offering charlatan's products. The thesis brings insights into individual thematic types of health-related advertising, describes those that were most often imprinted, which products and services were the most targeted. All this in connection with current medical, pharmacy, or legal discourse about quack advertisements in daily papers or charlatanism as such.
|
|
|
The role of American media on Spanish-American conflict in 1898
Honsová, Eliška ; Kozák, Kryštof (advisor) ; Šafařík, Petr (referee)
This bachelor thesis deals with the influence of American media on the decision to intervene in Cuba in 1898. The aim is to find out the reasons for the American intervention in Cuba and the role of American media, especially tabloids, in this decision making. The paper analyzes and justifies the factors that influenced the decision of President William McKinley. The first part describes the change of American media at the end of nineteeth century and explains the concept of yellow journalism that links to tabloids. The second part deals with events and political decisions before American intervention and ends with a brief description of the conflict. The last part discusses the role of tabloids in the context of the conflict. There are some arguments that focus specifically on the impact of reports on the American public and the penetration into politics. It has been found that the influence of American tabloids at that time is overestimated and was not the main reason for the US intervention on the island.
|
|
|
Characteristics of language means in contemporary journalistic texts
Jakubů, Kamila ; Zeman, Dalibor (advisor) ; Haupenthal, Thomas Maria (referee)
In the theoretical part, the hypothesis about more prevalent occurences in serious and tabloid newspapers will be established. This hypothesis will be validated by research literature. Furthermore, the chosen occurrences will be described in details on the basis of secondary literature. In the practical part, the selected occurrences will be mapped out in chosen serious and tabloid newspapers and the frequency of their appearance will be compared. The aim is to describe the language means that are typical for serious respectively tabloid newspapers. By selected occurrences (for example anglicisms, FVG, phraseologisms etc.) will be monitored not only their frequency, but especially the current trends in the use of these phenomena. KEYWORDS linguistics, language means, journalistic texts, tabloid, serious press
|
|
|
The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press
Benešová, Andrea ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The diploma thesis called The Media Image of Murder of Otýlie Vranská in the Czech Contemporary Press is dealing with the analysis of the serious press represented by daily newspaper Národní listy and with the analysis of the tabloid press represented by daily newspaper Expres in the selected period from September 1933 to February 1934. The analysis focuses on the news articles about the murder of Otýlie Vranská. She was murdered on 1st of September 1933, her corpse was quartered and sent to Slovakia in two suitcases − one suitcase was found in Bratislava and second in Košice. Both types of periodicals published 96 articles all together. The diploma thesis is divided into two main parts. Theoretical part, which is focused on definition of the First Czechoslovak Republic's period as well as introducing topics such as criminality and press in the First Czechoslovak Republic. In the end of this chapter there is a presentation of the life and death of Otýlie Vranská from an expert point of view. The second, practical part includes mentioned analysis of the news items, which comes after the definition of the key term: the social construction of reality and the definition of the chosen method: the comparative narrative analysis.
|
|
| |
|
|
Non-marked and marked Expressions in Newspaper Titles
Valčíková, Tereza ; Mareš, Petr (advisor) ; Vaňková, Irena (referee)
The bachelor's thesis focuses on the non-marked and marked expressions of the titles in today's serious and tabloid press. It classifies composition of the newspaper titles, describes procedures used for informing and convincing the recipients and, on the basis of gained knowledge, establishes differences between the headlines in serious and tabloid press in particularly in terms of non-marked and marked expressions. To analyze the observed phenomena and to compare mutual qualities, a title corpus consisting of two Czech journals: Lidové noviny newspaper representing reputable printing and Blesk representing the tabloids was created. Selected journals were observed for two years (April 2012 - April 2014) and 300 titles in total were collected to the corpus.
|
|
|
Abbreviatory words and their appereance in tabloid and broadsheet
Málková, Lucie ; Zeman, Dalibor (advisor) ; Haupenthal, Thomas Maria (referee)
In thetheoretical part ofthe thesis the student definesthelexical term Kurzwortbildungaccording to secondaryliterature. Shescrutinesthepossibilityofproductionaccording to linguisticexperts. Thanshedealswithinception and processofabbreviatorywords. In thetheoretical part ofthe thesis thestudentsdoes a synchronicresearchofusagetheabbreviatorywords in tabloid and broadsheet. Shespecifiesthe genesis of these words. The point ofthisresearchis to comparethe frekvence ofappereance these words in tabloid and broadsheet. Afterthatthereistheassessmentoftheresults. Keywords: Abbreviatorywords, tabloid, broadsheet
|
|
|
Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
|
guest ::
