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The significance of the spa tourism focused on the spa triangle
Strasserová, Linda ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this bachelor thesis is to discover the sense of Czech spas in tourism of the Czech Republic. In theoretical part is defined a term balneology, then is described a history and development of the balneology. Thesis includes exploration of the quality of balneology, regarding lodging, food and beverages, healing and supplementary services. The practical part of bachelor thesis is based on the West Bohemian spa triangle. The main part of thesis consist of analysis of the spa tourism in region Karlovy Vary, comparative research of spa hotels and charakteristics of present trends in this field.
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Analysis of the communication activities of the spa Ostrožská Nová Ves
Frantová, Nikol ; Dolanská, Nora (advisor) ; Hejlová, Denisa (referee)
This thesis analyzes communication activities of the Spa Sirnaté lázně Ostrožská Nová Ves in years 2010 - 2012. During this period, the communication activities and communication strategy of the spa were changed. The thesis was supposed to verify this assumption and describe the changes on the basis of the discovered information. Thesis gives a detailed description of communication strategy, communication goals and marketing goals and analyzes whether these goals were accomplished. Internal documents of Royal Spa group, media outputs and public questionnaires were used to verify this achievement. Analyzed documents, information and questionnaires shows that in the examined period, the main marketing and communication goals were a penetration of news target audience, increasing purchases, brand promotion of the Royal Spa corporation and brand promotion of the Spa Sirnaté lázně. Based on this research it was established that not all of the given goals were achieved mainly due to ineffectiveness of the communication channels and transmission.
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Spa
Feňo, Radomír ; Veselý, Josef (referee) ; Mléčka, Jan (advisor)
The diploma thesis deals with the subsequent bed care with the help of physiotherapy, which is a deplorable deficit in the Czech Republic. The location on the Red Hill is convenient from the point of view of availability, it is situated between the two largest hospitals in Brno next to a road that will be connected in the future. At the same time, it is located in a quiet environment with attractive views of the Yellow Hill and Špilberk Castle.
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Usage of floating for regeneration
Mišinec, Martin ; Majorová, Simona (advisor) ; Vařeková, Jitka (referee)
- 1 - Abstract: Name of thesis: Usage of floating for regeneration Goals of thesis: Assess which aspects have influence on final enjoyment of the floating procedure by comparison of survey results of two client's groups. Determine what impact has the facility environment, staff approach and the manner and form of providing the services on client's mental condition, inducing pleasant relaxation atmosphere and the overall enjoyment from the procedure. Discover insufficiencies and try to eliminate them, to help to create optimal environmental conditions for the floating procedure. Method: This thesis has the character of qualitative empiric research. For the reseach has been used the exploring method with the technic of non-standardized questionnaires with closed as well as open qeustions. Examined population is a group of twenty people, 10 persons as a first time visitors and 10 persons regularly visiting the facility. Results: The research has verfied various aspects which have the impact on mental condition and enjoyment of the people. It has been determined that on the enjoyment of this procedure have a great impact personnel and professional approach of the staff, manner and form of providing the services and the overall environment where is the procedure located. We have ascertained difference between...
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Offer of sport services in health resorts of Czech Republic
Pail, Čestmír ; Voráček, Josef (advisor) ; Čermák, Jiří (referee)
OFFER OF SPORT SERVICES IN HEALTH RESORTS OF CZECH REPUBLIC This work is describing spas and spa services in the Czech Republic. It is describing emergence of spa industry in our country as same as in the rest of the world. It is explaining the process of spa healthcare, which services are, and which are not included in donated care in the Czech Republic. It is mainly focusing on sports services and the offer of sports in spa resorts Poděbrady and Mariánské Lázně. Using SWOT Analysis, it is trying to find strengths, weaknesses, opportunities and threats in relation to these resorts. This work is trying to find importance of sport and the proportion of sport services in compare to all spa services. It is also trying to point on possibilities of development of sport services in spa resorts Poděbrady and Mariánské Lázně. Finally it is recommending that the offer of sport activities in spa resorts Poděbrady and Mariánské Lázně should expand to reach higher level of quality of Czech spa industry at all. Keywords: Balneology, services, wellness, sport
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Analysis of the Communication Activities of Lecebne lazne Jachymov
Hessová, Markéta ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Analysis of the Communication Activities of the Spa Jáchymov Markéta Hessová Abstract The theme of this thesis is the Analysis of the communication activities of the Spa Jáchymov. The author of the work chose to evaluate the communication activities of the company within the time range between 2008 and 2010, which saw some fundamental changes in the company's communication strategy. These are described in detail later in the paper. The aim of the work is to assess how marketing communication has developed with respect to building company's image and if the selected communication tactics are effective. In order to assess the current situation of the Spa Jáchymov, author chose SWOT analysis that takes into account both internal and external business environment, i.e. the city Jáchymov, Karlovy Vary region and current trends in the spa tourism industry. There were also two questionnaire surveys carried out to provide arguments for the assessment conclusions and to support the hypothesis, which assumes that the Spa Jáchymov does not use their potential sufficiently, since it is a unique radon spa in the Czech Republic and the first radon spa in the world. The main finding of this work is the fact that the company lacks comprehensive communication campaigns that would help to effectively shape the image of the...
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The use of floating in regeneration
Mišinec, Martin ; Majorová, Simona (advisor) ; Vařeková, Jitka (referee)
Name of thesis: Usage of floating for regeneration Goals of thesis: Assess which aspects have influence on final enjoyment of the Floating procedure by comparison of survey results of two client's groups. Determine what impact has the facility environment, staff approach and the manner and form of providing the services on client's mental condition, inducing pleasant relaxation atmosphere and the overall enjoyment from the procedure. Discover insufficiencies and try to eliminate them, to help to create optimal environmental conditions for the Floating procedure. Mothod: This thesis has the character of qualitative empiric research. For the reseach has been used the exploring method with the technic of non-standardized questionnaires with closed as well as open qeustions. Examined population is a group of twenty people, 10 persons as a first time visitors and 10 persons regularly visiting the facility. Results: The research has verfied various aspects which have the impact on mental condition and enjoyment of the people. It has been determined that on the enjoyment of this procedure have a great impact personnel and professional approach of the staff, manner and form of providing the services and the overall environment where is the procedure located. We have ascertained difference between...
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Comparison of oxyhumolite of the Sokolov basin with materials which are using in spa and alternative medicin and its possible usage in these spheres
Dúcka, Barbora ; Goliáš, Viktor (referee) ; Rojík, Petr (advisor)
This work deal with a brief characterization of three materials, namely oxyhumolite and sapropelite from Sokolov basin that are compared with peat from Františkovy Lázně. The sampling localities are briefly geographically and geologically described including the genesis of the deposits. All materials are specifically characterized by analysis. The materials are compared based on the results of the analysis. Greater attentinon is paid to the comparison of sulfur content, humic acides and warmth retention. A part of the work is devoted to description of peloids and their influence on the human organism. The history of using peloids is briefly discussed. The possibility of using oxyhumolite and sapropelite for production of natural cosmetics or for balneological use is examined as a replacement for native and especially for regenerated peat.
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Spa tourism in the United States
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
The aim of the thesis is to describe and analyze comparatively spa tourism in the United States in relation to European countries. The thesis is divided into two parts, theoretical and practical. The theoretical part presents definitions and characteristics of general terms concerning spa tourism. After that there is approached importance of the spas in the tourism sector and health care. Particular attention is paid to the field of wellness, which is one of the most important components of spa tourism in the US. The practical part presents the characteristics of the United States from the perspective of basic and economic data and subsequently within the particular forms of tourism. The main part of this thesis presents a chapter devoted to the characteristics of spa tourism in the US, where is a briefly presented historical development of the spas, as well as the organizational framework and significant Spa Associations. Subsequent analysis of spa tourism, as well as the wellness area defines on the basis of statistical data the current state of spa tourism and its position in the United States to other countries. The final part presents selected spas in terms of significance of the occurrence of natural healing resources, and also in terms of tourist importance.
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Impact of the change in providing spa care according to the ordinance 267/2012 to the physiotherapy conception in the spa surrounding
PRAŽÁKOVÁ, Eva
My bachelor thesis deals with problems, that occurred after the cancellation of the Decree No. 58/1997 Coll. and the adoption of the Decree No. 267/2012 Coll. establishing a new indicator list for the Spa sanatorium rehabilitation care for adults, children and adolescents, when there have been significant changes in the area of Spa care. Significant changes occurred, for example in the length of stay in treatment, that was shortened to 14 days or 21 days and to changes in the overall indication of the spa treatment, when some disease it was not possible to draw a spa care at all. This resulted in serious problems for both the spa facilities, as well as for patiens. Physiotherapy as an important part of balneotherapy has a very close relationship to the overall concept of the Spa treatement and its effect depends to a large extent on the presence and frequency of other treatments. The first part of the theoretical work deals with a spa treatment, legislation of Spa care and impact which has occurred after the adoption of Decree No. 267/2012 Coll. The second theoretical part deals with the therapeutic methods in the Spa. The aim of the work was charting of physiotherapeutic procedures in the context of Spa care pursuant to decree 58/1997 Coll. and 267/2012 Coll.. For the processing of a qualitative research strategy was used the method of the personal case study. Research file consisted of three patients who have completed the three-week comprehensive spa treatment in Bertiny lázně in Třeboň. One patient was treated with rheumatoid arthritis and two patients with Bechterew's disease. All the listed patients visited the spa facilities regularly and repeatedly. For these respondents was conducted the subscription history, input and output kinesiological analysis. Input and output of kinesiological analysis contained the examination of aspects, palpation, examination of walk, antropometric examination, goniometric examination and examination of distance on the spine. Six individual therapies was done and a subjective evaluation of the results of therapy at the end. Physiotherapy treatment was evaluated according to the above regulations. For these three treated patients was noted a difference in the effect of the spa treatment in the three-week and the four-week stay. Extended stay brought the longer-term pain relief, improve mobility and overall had a long-term effect, thanks to the greater number of balneotherapy treatment and the greater number of physiotherapy. It also had a better effect on the psyche of the patient when the patient could rest during the longer stay and managed to learn exercises and consolidate new friendship. The good news is the adoption of the new law, when from 2015 the length of the Spa stay was set back to four weeks. In my bachelor thesis I'd like to point out the problems that caused the adoption of Decree No. 267/2012 Coll. Furthermore, public awareness on this issue could be improved in this way.
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