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Anglicisms in German Media
Tlamková, Sabina ; Zeman, Dalibor (advisor) ; Haupenthal, Thomas Maria (referee)
Title: Anglicisms in German Media This bachelor thesis examines the occurrence of Anglicisms in the German daily newspaper Süddeutsche Zeitung with the focus on the sport and political section. The aim of this thesis is to outline the frequency and the form in which Anglicisms are employed in the sections in question and to what extent they are integrated in the German language. This thesis is divided into a theoretical and a practical part. The first chapter of the theoretical part defines and delimitates the term Anglicism. The second chapter deals with the historical development of the German language including the influences of foreign languages. . The third chapter describes Anglicisms from the point of view of orthography, morphology, lexicology, syntax and stylistics. The last chapter of the theoretical part introduces the daily newspaper Süddeutsche Zeitung. The practical part is based on the research of the daily Süddeutsche Zeitung. The first chapter examines selected Anglicisms from the sport section, the second chapter from the political section. They are examined from the etymological and linguistic point of view with respect to their integration in the German lexicon. Conclusion summarizes the outcome of this study. Key words: anglicisms etymology linguistics language integration media
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In What Ways Is the English Language CHanging the World?
Pánková, Luisa ; Vít, Radek (advisor) ; Bojarová, Marie (referee)
This thesis deals with the growing importance of the English language in the world and social changes associated with it. The theoretical part is devoted to the historical development of English as a global language and its geographic expansion, as well as current changes connected with the English language. It is estimated that in the future the number of English speakers from other countries than the English-speaking ones will increase, and that this trend will affect the character of the language. The practical part mentions statistics related to information technology, language skills of Europeans and learning English in the Czech Republic. They are followed by examples of Anglicisms used in Czech, German and other languages. An Internet survey among primary school pupils, teenagers and adults is also an important part of the thesis. Detailed results are presented in the appendices.
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Do pupils of primary and secondary schools know meaning of newly borrowed anglicisms?
Jindřichová, Jana ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
This diploma thesis deals with comprehension of newly borrowed anglicisms into the Czech language. As newly borrowed we considered those which are listed in the dictionaries of neologisms, or have not been included in them yet. The comprehension was tested at primary school pupils and students of lower secondary school. The theoretical part describes ways of enriching vocabulary, especially borrowing from foreign languages. The main research method used in the practical part was a survey. It took place in April 2014 among the pupils of the 6th and 9th classes at one of Prague's primary schools and in corresponding classes at Opava secondary school. The results were related to the sex and age of the respondents and also to the type of school they are attending. We observed increased number of successful responses in closed questions testing the passive comprehension of anglicisms than in the open-ended questions testing the active comprehension of anglicisms. Comparing responses by gender, girls reached higher percentage of successful answers or the successful answers of boys and girls were balanced. The most striking differences brought comparison of respondents by age. Older pupils reached on all issues significantly higher success rate than younger pupils. Differences were also observed in the...
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Anglicisms in Programs of Czech and Russian Commercial Radios
Kaplanová, Oksana ; Rajnochová, Natalie (advisor) ; Kitzlerová, Jana (referee)
The aim of this thesis is to show, on the basis of selected words, how the borrowed Anglicisms are used in the Russian and the Czech language. The goal is to familiarize the reader with neologisms, in particular with their creation and adaptation in the two languages. On the selected fifteen words we show how the borrowed words are used in both languages and how their integration to the language is similar. In the thesis we have shown the significance of Anglicisms in the languages and the possibilities of their derivatives and adaptation to the given system of the language. The main result of the thesis is a list of words which enables us to observe linguistic tendencies of borrowed words in the past decades. This list enriches the reader with borrowed words that are not so frequent for the reader to know them. The results which we have accomplished will enable us to focus on further research concerning this issue in the future. Key words New vocabulary, foreign words, neologisms, anglicisms, borrowing
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Current girl's and women's magazines from the linguistic point of view
Hliňáková, Kristýna ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
This bachelor thesis deals with the analysis of the overall number of six selected magazines from the linguistic point of view, from which three magazines are for girls (except for the magazine Bravo whose target group includes also boys) and three for women. First, each title is introduced - the introduction covers such information as periodicity, target group, circulation and also thematic orientation of corresponding magazines. After the introduction come individual analyses of the magazines. At the end of the thesis the author pays attention to phenomena which are typical for magazines of that kind or which appear throughout all selected magazines. The author applied an interdisciplinary point of view because it is not possible to abstract away from philosophical and psychological linguistic disciplines (semantics, psycholinguistics, and pragmatics). The work puts special emphasis on the lexical level but it does not avoid morphological and stylistic phenomena. The syntactic level is dealt with representatively in one girl's and one women's magazine because the syntactic level of other magazines does not differ much from what has been written within the chosen titles. Except for the linguistic levels, the verbal and non-verbal communication on title pages have also been taken into consideration. In the...
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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Anglicisms in Danish and Czech language. A Comparative study.
Šimsová, Anna ; Štajnerová, Petra (advisor) ; Dubec, Pavel (referee)
The topic of this thesis is a comparison of attitude to English loanwords in Czech and Danish. The process of adopting anglicisms into both languages is viewed from several different angles in effort to provide a complex picture of the researched issue. The first part is devoted to the description of the diachronic development of Czech and Danish, especially to the influence of foreign languages on their vocabulary. In this part there is also defined used terminology and the theoretical framework is described, i.e. ways of enriching vocabulary and characterization of borrowings from foreign languages. The second part is devoted to the sociolinguistic view, i.e. the language policy of both countries, the approach of language institutions. In this section there are also described some central topics that are typical for the current linguistic situation in the Czech Republic and Denmark. The third part describes the formal adaptation of anglicisms in Czech and Danish from the morphological, orthographic, phonetic and syntactic point of view. The last chapter is devoted to the evaluation of the survey, which represents the practical part of this thesis. The theoretical part was processed using the method of literary review and the practical part using the questioning method. Since the thesis deals with...
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