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Renovation of the railway station in Ústí nad Orlicí
Velešíková, Karolína ; Svoboda, Lukáš (referee) ; Májek, Jan (advisor) ; Daněk, Lukáš (advisor)
The subject of the Bachelor Thesis was the reconstruction of the railway station in Ústí nad Orlicí. The content of the thesis was the Documentation for Building Permits and Documentation for Building Construction, based on the architectural study, which was created in the subject AG34-Atelier of Architectural Design in the winter semester. The building is situated on the outskirts of the town of Ústí nad Orlicí, near the village Kerhatice. Tichá Orlice flows nearby, and on the northern side of the building the terrain rises into a wooded hill. The station was built in 1874. Because of spatial reasons the building was placed between two groups of tracks. At the moment the only access to the building is by underpasses or by access roads for firemen from Nádražní street. Because of the construction of the new railway station, underpasses to platforms and their repairs, the old railway station was decommissioned, but the building was saved and declared as a cultural monument. The main idea was to design an appropriate solution for the using of the old building and preserve its original appearance from the time of construction in 1874. Restore the restaurant in a single-storey building. Create residential areas for the building manager, provide temporary accommodation for travelers, locate interesting historical information about the building and linking the building to the educational trail, possible multifunctional spaces such as workshops, offices and a small shop. Also rental spaces for hairdressers and cosmetics are also available. The assignment was also a space solution next to the object that is not being maintained. Therefore, a park layout was designed which serves passengers as a relaxation zone, for children for fun. The layout is an abstraction of the sound curve of a going train.
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Predatory Behaviour in Transportation Sector - "Czech Railways v. Leo Express" case
Slámová, Iva ; Vacek, Pavel (advisor) ; Schwarz, Jiří (referee)
It is important to control whether dominant companies in particular market sectors follow laws and rules and do not abuse their dominance at the expense of weaker companies. This behaviour is likely to damage current or avoid the entry of new competitors, shrink the competition and set the environment for price changes the consumer is exposed to. The thesis clarifies the theoretical aspect of this issue and tries to apply it on the real case from the railway transport sector in order to describe the procedure of defining relevant market and market share and investigating the abusive behaviour. A questionnaire survey among railway passeners is an integral part of the thesis. JEL Classification D21, D22, K21, L11, L12, L40 Keywords Predatory prices, relevant market, SSNIP test, railway transport, Czech Railways Author's e-mail Iva-Slamova@seznam.cz Supervisor's e-mail vacek@fsv.cuni.cz
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Construction of the Single European Railway Area: Reforms of railway sector in the Czech Republic 2004-2014.
Volf, Jaromír ; Nigrin, Tomáš (advisor) ; Šlosarčík, Ivo (referee)
This thesis Construction of the Single European Railway Area: Reforms of railway sector in the Czech Republic 2004-2014 deals with the europeanisation of the Czech railway policies through the lens of four subjects - government, regional governments, Czech railway and private railway companies. The work puts the issue of the European railway reform into the perspective of the concept of network industries liberalisation. The Czech Republic joined the European Union in 2004 and therefore had no chance in influencing its foundation. The thesis attempts to investigate the ways in which the EU affected the Czech railway environment and, simultaneously, if some kind strengthening of actors supporting liberalisation took place. The work concluded that although these actors have been strengthened, the railway market in passenger transport hasn't been created. As the work demonstrates, this was caused mainly by insufficient institutional and adjustment ability of the state that hasn't been able to successfully finish any public tenders. In the regions, the situation is similar - in 2009, a ten- year memorandum on operating of regional transport by Czech railways has been passed. Besides, each region has a different transport policy and the government will probably try to handle.
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Media communication of railway companies: České dráhy, RegioJet and Leo Express in the years 2013-2015
Žemličková, Martina ; Klimeš, David (advisor) ; Báča, Ladislav (referee)
This bachelor thesis deals with media relations analysis of the biggest Czech railway companies České dráhy, RegioJet and Leo Express since 2013 to 2015. The theoretical part describes elementary findings from media and public relations fields. There is also recommendation for successful company's external communication and proper writing of media releases. Different types of media products are described primarily while elementary theory of mass media communication is defined only marginally. The practical part focuses on external communication analysis of chosen companies individualy. This analysis is complemented with personal communication with spokepersons of companies České dráhy and RegioJet, and in case of Leo Express, analysis is complemented with examples of media releases. The analysis is supported with quantitative research of media contents and the results are following description of quantitative research of media contents and methodology definition. The research were carried by comparison of press releases and media articles in national press as Právo, Hospodářské noviny, MF Dnes, Lidové noviny, Blesk and its regional and digital branches. NEWTON Media search was used for research and the research itself is based on confirmation or refutation of stated hypothesis. These hypotheses...
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A competitivefighting on the railwey Prague-Ostrava in the czech daily newspapers
Zemanová, Lucie ; Jirků, Jan (advisor) ; Vysloužilová, Kristýna (referee)
The thesis titled A Competitive Fighting on the Railway Prague-Ostrava in the Czech Daily Newspapers deals with the way the media informed about what was happening on the railway during the onset of the third carrier on this route in the period from 1. 10. 2012 to 1. 2. 2013. The author draws on theories about the objectivity and impartiality of the media, which assumes that the media will be informed about what is happening on the railways from different perspectives and give equal space to comment that to all carriers. In the introduction of the thesis the essential concepts of the subject, such as competition and competitiveness, were defined as well as the theoretical concepts of objectivity and impartiality of the press, which the research was based on. The profiles of competitive transport Czech Railways, STUDENT AGENCY and LEO Express are parts of the work as well as the significant events on the railways in the period examined. Research methodology, which the research techniques have been identified in and the analysed material have been specified, belongs to the important theoretical parts of the thesis. The thesis is based on the quantitative analysis of sixty-one relevant articles dedicated to rail between 1. 10. 2012 and 1. 2. 2013. Contributions by MF DNES, Lidové noviny and...
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Marketing communication of the LEO Express rail carrier since 2012
Poloch, Jiří ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis aims to analyze the overall marketing communications of company LEO Express since it entered the market until now. It also deals with other issues necessary for a comprehensive overview and understanding of the context - outlines the issue of competition in the railways in the Czech Republic, which for years have not been possible due to monopoly of the state carrier Czech Railways (České dráhy). It also maps the history of the youngest participant of the battle for customers on the route Prague - Ostrava, presents the main themes of communication and the most important campaigns. The main part then discusses multiple communication channels that the company uses. Each of these is described and critically assessed and compared to the communication of the competitors, RegioJet and Czech Railways. In this way is, for example, analyzed the content and administration of social networks, websites and in-store communication in ticket shops. The last part is devoted to the analysis of data from a survey that I conducted among the passengers on board of the train. This implies, for example, the adoption of the company's communication activities of in the eyes of its customers or particular campaigns awareness.
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Funding and Provision of Rail Transport in the Czech Republic
Rohovská, Kateřina ; Stará, Dana (advisor) ; Michal, Michal (referee)
High quality public transport system is a hallmark of everyone from advanced European states. The existence and development of the public transport sector is significantly dependent on finance from public sources. The Czech Republic is no exception. The system of railway infrastructure in the Czech Republic constitutes the core of national transportation system with links to Central European transit system. The main objective of diploma thesis is to financial analysis of Czech Railways in the years 2005 - 2014. Czech Railways are considered the dominant carrier in the transport railway sector. Due attention is given to support from public sources, whether at the regional, national or even European level.
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Financial analysis of České dráhy, a.s.
Šťastná, Zuzana ; Štamfestová, Petra (advisor) ; Schönfeld, Jaroslav (referee)
This thesis focuses on the financial analysis of the Czech company České dráhy, a.s. Its main objective is the assessment of current financial results with regards to recent shift in the competitive landscape. The result of such evaluation should serve as an underlying material for implementing new measures on boosting the effectiveness of the business. This thesis consists of a theoretical part which introduces the methodology of the financial analysis and of a practical part which assess the overall financial health of the selected company.
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The effect of the entry of private open-access operators on the performance of railways
Turek, Tomáš ; Vejchodská, Eliška (advisor) ; Louda, Jiří (referee)
This thesis aspires to contribute to the discussion about economic justification of current process of railway liberalisation in European Union and specifically in Czech Republic. We focus on the method of vertical separation and open access, where governments keep control over the infrastructure and its development and individual train operators compete on-track. The first section contains a summary of progress of the reform and its historical context across Europe and a review of various methods of its economic evaluation. Based on that, the next section presents a partial equilibrium econometric model applied on the route between Prague and Ostrava. Simulations are run to explore different market settings, infrastructure investment possibilities and potential tolls imposed on individual road transportation. We conclude that liberalisation followed by entry of competing railway undertakings, as well as a rational attitude of the government towards long-term infrastructure investments, are crucial for future competitiveness of railways.
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Development of the competition in the passenger railway in the Czech republi after 1993
Skrbek, Ondřej ; Ševčíková, Michaela (advisor) ; Chmelová, Pavla (referee)
Diploma thesis describes railway transport with related specifics of intermodal competition and investigates technical aspects and historical development of railway traffic influencing level of current openness passenger transport market. Legislative decisions slows down the development of the unprofitable business and state blocks the entrance to the new parts of the railway transport market through the 2009 Memorandum. The only part of the railways, where the companies RegioJET and LEOexpress may compete with state carrier, is Prague -- Ostrava section of the railway. Analytical work examines progress on this part of railway, using the questionnaire technic on the agents of mentioned companies also containing the opinions of the experts of public transport. Based on analysis of the railway environment, exploration of the public transport market and questionnair survey diploma thesis comes to a conclusion, that private carriers may profit in a long term and increase the quality of public transport with a lower subsidy burden , but legislative decisions have to suspport that.
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