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Methodology for audit of webpages
Jirsa, Tomáš ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
Websites have a significant impact on the competitiveness of organizations. Therefore it is necessary to deal with aspects that affect their success. At least it is worth to detect weaknesses which can be repaired with minimal effort and which baffle effective use of the site. It is possible to use quite a number of audit methods and tools but the global approach to this issue is missing. The aim of this thesis is to create audit methodology and its implementation into the online tool, to allow automatic audit performance. I first describe aspects of success of a website such as search engine optimization, accessibility, usability, information architecture and information value. Then I analyzed the methods and tools for webpages audit and explored the possibilities of their system integration. This enabled me to design the optimal process of audit and realize the tool which is the main output of the thesis and is enclosed on the CD. The benefit of this tool lies primarily in the comprehensive conception which focuses not only on a certain area, but tries to evaluate all possible facts within a single analysis. The advantage of the tool is its mass utilization. It allows detection of possible errors and solutions proposition with minimal costs and without the need of special knowledge. The tool contains several unique algorithms that check some aspects of sites and eliminate manual verification.
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Webový informační systém pro SME
Hornof, Johan ; Pecinovský, Rudolf (advisor) ; Šlajchrt, Zbyněk (referee)
Nowadays, every single company needs to operate with large amount of data to support daily operation. Although there is pretty good market offer with information systems for managing various kinds of data, only small part of them is suitable for the company that does not deal with sale of goods but provides services, particularly marketing services or IT services (e.g. programming). This thesis describes the design and development of such a system which has a main goal to satisfy the needs of small to medium companies whose needs are still different than what currently marketed products can offer. Such a system will, apart from other functions, be able to manage projects and track work time of employees.
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Usability principles of web applications with focus on VŠE
Cais, Marek ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
The aim of the thesis is to evaluate the current version of the Integrated Study Information System at the University of Economics with focus on usability. An improved solution is suggested based on latest development in the field. The theoretical part contains selected approaches to redesign of web application. The resulting solution is in a form of redesigned key parts of the information system common to most functions in the student related section. Wireframes and static website mockups are used in order to illustrate the suggested solutions.
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Audit of the board game e-commerce web sites
Dvořák, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
This thesis deals with the audit of the board game e-commerce web sites. Nowa-days there is a great number of websites of varying quality, so it is necessary to choose between them. The development of the Internet shifted the emphasis from quantity to quality. With this fact comes the topic of auditing web sites. The first part of the thesis concerns with the theoretical bases of audit of web sites in various sections. The second part includes the representation of the mar-ket of board games and its target group. Based on the first theoretical part the evaluation criteria are created, which are used for the audit of seven selected web sides of board games. This audit is evaluated in the next chapter, which then leads into the conclusion of the work in the form of recommendations for changes in order to increase the competitiveness of each evaluated e-commerce.
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Internet Marketing Analysis of Citibank
Rytíř, Jan ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.
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A comprehensive audit of websites and their impact on the competitiveness of organizations which focus on selling bathroom products
Ezr, Tomáš ; Molnár, Zdeněk (advisor) ; Bičík, Petr (referee)
The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.
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Analysis of the graphical user interface of specific websites
Hejda, Jan ; Toman, Prokop (advisor) ; Horný, Stanislav (referee)
The aim of this thesis is to develop a methodology for comparison of the graphical user interface of web sites, its application in a segment of sites and in consequence obtaining feedback on the appropriateness of this methodology. The introductory chapter discusses the importance of web services and outlines the development of the Internet. A selection of the segment describing its specifics follows. The methodology itself is described in the following section and is used on selected websites. In conclusion, this comparison is described and evaluated. The analysis concludes with an assessment of selected methodology.
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Website analysis in real estate sector
Čadil, Jáchym ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
Target goal of this work is overall website analysis in real estate sector, www.brancoreality.com, and project of specific improvements for optimalization of mentioned website. Author of this work overview on the proces from user's and technical point of view. Analysis done from the user's point of view is provided by usability test of above menioned website. Thanks to this method autor intercepts faults of the website, which otherwise should not be identified. The other, technical analysis has been done by usage of non commercial common tools for web analytics. Objectiveness of the main goal should be compared with one of analysis from external specialists in branch. Another source for reaching the goal of this wok, is to compare tested web page with those of competitors. Author use rating system based upon criteria and weightings. The final ouput of this method is overview of strong and mean aspects of the target website and finally tools for improvements in competitiveness in branch. Lastly author introduced common instruction how to process website optimization. The bachelors labour will be delivered to the owner of the tested website and the conclusions shown therein will be used for improvements and optimization of them.
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Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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Utilization of guidelines WCAG 2.0 within evaluation of usability and accessibility of low cost airlines web sites with the emphasis on the customer
Sedláček, Ondřej ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Content of this work is focused on the topic of usability and accessibility of web pages. As the main goal I determined to create a technique to evaluate web pages of low-cost airlines, which should be based on guidelines WCAG 2.0. This evaluation will be consequently applied on web sites of three particular low-cost airlines. Based on the results I want to prove, if the airlines really take care about accessibility of their web pages also for customers with disabilities and characterize through the use of percent representation to what degree they satisfy the rules for accessibility. Among tested web sites will appear the most important low-cost airline operators on the territory of the Czech Republic. It will be both representatives of foreign companies and also Czech companies. In the end a winner will be chosen. It will be a company with web pages corresponding with the conditions of evaluation on the highest level.
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