|
|
Advertising as a tool of communication mix
DUFKOVÁ, Iva
The target of the thesis is an evaluation of current advertising offers and budgeting system characteristic of a particular organization. Object of study is advertising on various radio stations, satisfaction with the work of companies, advertising agencies and then to their advertising and consumers look to advertising.
|
|
|
Political marketing in Slovakia
Komorová, Michaela ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
This Bachelor thesis deals with the development of political marketing in Slovakia since 1994. In its theoretical part it deals with the basic concepts of marketing used on the political market. The practical part describes the different types of elections which took place in Slovakia, analyses the reasons of the failure of political parties and leaders, and provides the basic overview of promoting methods used in each election.
|
|
|
The goernment campaign for the american radar
Lokajíček, Jan ; Dvořáková, Vladimíra (advisor) ; Müller, Karel (referee)
This work analyzes the use of political marketing in campaign for the American radar in the Czech Republic. Its objective is to analyze the key factors which led to the failure of that campaign. At the beginning, political negotiations which led to the idea of radar are mentioned, followed by description of how the campaign was arranged by the government and what the promotional materials were. At the end, the campaign is analysed from the point of view of political marketing.
|
|
|
Political marketing in Slovakia: campaign 1998
Zábražná, Adela ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
This thesis deals with political marketing and its use in Slovakia in 1998 election campaign. Political marketing is gaining more and more importance with every election. Thus, it provokes inconsistent and controversial reactions not only among voters but also among scholars. The first chapter characterizes history and the recent discourse in the field of political marketing. Second part concerns the situation in the country after the era of government of Vladimir Meciar in the area of democracy, foreign policy and also describes contribution of slovak civil society to the campaign of 1998. The third chapter contains an introduction to the Lees-Marshment model of a market-oriented party, which builds a theoretical framework for the last, analytical part of this article, the analysis of the use of political marketing by political parties in Slovakia in 1998. The main objective of this analysis is to prove the presence of the concept of a market-oriented party according to the Lees-Marshment model among slovak political parties that have succeeded in the general election to the National Council of the Slovak Republic. Secondly, a question arises of possibility of application of such a model on unconsolidated system of political parties, as it was in Slovakia in 1998.
|
|
| |
|
|
Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
|
|
|
A political image and negative campaigns
Pečmanová, Jana ; Horová, Olga (advisor) ; Malík, Stanislav (referee)
This essay comprises two themes of a political marketing. It describes constituent elements of image of political subjects and factors that influences it. The second theme comprises negatives and positives of negative campaigns. The practical part shows opinions of these areas. Inhabitants of small town join the research.
|
|
|
Use of Political Marketing in Reinventing the British Conservative Party
Heczko, Pavel ; Dvořáková, Vladimíra (advisor) ; Nováček, Jan (referee)
The subject of this thesis is The Conservative Party and its use of political marketing. The text analyzes how the Party responded to three subsequent election defeats in 1997, 2001 and 2005 and to what extent are the Conservatives utilizing political marketing methods and techniques in reaction to the pressure from their more market oriented competitor, the Labour Party. Since the rebranding of the Labour Party under Tony Blair, the Conservatives were struggling to adapt to the new reality. Instead of utilizing political marketing and being more responsive to the wishes of the electorate they diverged their polities more to the right. However, their incumbent leader, David Cameron, is transforming the Party and making it more market oriented. These efforts are critically analyzed.
|
|
|
Media planning and its use in commercial communication
Novotná, Martina ; Postler, Milan (advisor) ; Blodigová, Lenka (referee)
Media and media types, development and efficiency of media, media market, media researches and indicators, media planning, situation analyze,objectives, strategies, media plan for campaign of McDonald
|
|
|
Prezidentské primární volby ve Spojených státech amerických v roce 2008
Andrýsová, Lenka ; Dvořáková, Vladimíra (advisor)
Presidential primary elections could demonstrate current developments in the American society and contribute to better understanding of general elections in November 2008. Therefore, after theoretical introduction about primary elections as process, I describe and compare standpoints of front-runners to the most debated issues (Hillary Rodham Clinton, John McCain and Barack Obama, then partially John Edwards, Rudolph Guiliani, Mike Huckabee, Mitt Romney). As a result, new trends in American political parties could be identified. Moreover, this analysis could forecast main tensions during the general presidential election in November. Apart from issues, this thesis deals with race and gender question and ageism and effects and success of using new communication channels in candidates' political campaigns.
|
guest ::
