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Restoration of the monastery in Šternberk
Wernerová, Valerie ; Kocourek, Tomáš (referee) ; Guzdek, Adam (advisor)
The subject of the thesis was to create an architectural study of the revitalization of part of the building of the former Augustinian monastery in Šternberk, including its surroundings and garden. It was essential to find a new functional use of neglected spaces and determine the overall concept of the object's functioning. The building of the former monastery is to serve as a place for rest, cultural development and relaxation in a demanding era. It is functionally divided into two parts that intertwine. Firstly, it is a part intended primarily for the local population, for concerts, theaters, cultural days, social events... that is, for social and cultural enjoyment. The second part is aimed at people looking for a change of environment, relaxation in a pleasant space with high-quality facilities and recharging new energy. Within the monastery, pleasant accommodation has been created with spaces for rest, sports, relaxation, but also remote work. Both functions complement each other, the space of the restaurant, cafe or beer hall serve both residents and staying guests. The small wellness centre is also open to those interested from Šternberk as well as a gym, an open library or a beautifully landscaped garden that encourages relaxation for both locals and guests. A significant input into the architecture is the arrangement of the inner courtyard. Roofing of the courtyard, which is open today, is proposed. At the same time, a new staircase and an elevator are added in the courtyard. In the monastery grounds, it is possible to pass from east to west through the accessible monastery garden, in which parts of the English park intertwine with the baroque garden. In the south-western part, a underground garage is being built, hidden under green roof connected to the garden.
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Feasibility study
Kučera, Adam ; Pirožek, Petr (referee) ; Marciánová, Pavla (advisor)
This thesis deals with a feasibility study of a business plan for a restaurant in Brno, which combines the concept of an American BBQ with a microbrewery. The aim of the thesis is to conduct a comprehensive study that includes an analysis of the market, competitive environment, marketing strategy, financial plan and operational plan to establish and sustain such a venture in the market. The thesis provides an overview of the opportunities and challenges associated with operating a restaurant with a brewery in Brno and provides recommendations for successfully starting a business in this area.
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Biogenní aminy v produktech minipivovarů
SYMONOVÁ, Michaela
The bachelor thesis deals withbiogenic amines (BA) content in beers of selected microbreweries from South Bohemia, where beers from commercial breweries are also used for comparison. This thesis is divided into two parts. The first, theoretical part, is focused on introducing the brewing industry, the process of beer production, the difference in the production process in microbreweries and their characteristics. It also explains what BAs are and their different presentation. The second half of this thesis is focused on the experimental part, where the methodology of the work, determination and evaluation of BA content in different beer samples is presented. The ultraperformance liquid chromatography (UPLC) method by which the content of individual BAs in beer samples was determined is also presented. Subsequently, the results of the experiment are presented and a discussion with a comparison of the results of this work with the results of other studies of the same focus is presented.
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Marketingová mix minipivovaru Popelín
KOSMA, Arnošt
The bachelor thesis explains the basic concepts related to marketing and marketing mix in the research part of the thesis. The practical part of the thesis deals with the beer brewery Popelin, its marketing and the actual production of beer. The situation in the Popelín brewery was evaluated by means of SWOT and PESTLE analysis and the 4P marketing mix of the brewery was evaluated. The evaluation of the situation in the brewery showed that the brewery has no problems with sales and does not need to invest in advertising because people like to come back. The biggest danger for the Popelin brewery and other micro breweries is the increase in the price of inputs, especially energy prices.
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Dotační možnosti pro MSP v pivovarském odvětví s ohledem na minipivovary.
PLÍHALOVÁ, Anežka
This bachelor thesis deals with the possibilities of supporting microbreweries in the form of subsidies in the programming period 2021-2027. The literature search summarizes key information about microbreweries, the definition of SMEs and general conditions for providing subsidies. The practical part describes the ongoing subsidy calls from which funds can be drawn for the construction and development of microbreweries. In particular, the official internet resources of the European Union, the individual EU funds and state portals were used to find the relevant subsidy titles. The main output of this work is a summary of information useful for applicants for subsidies or for those interested in doing business in this brewery sector.
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The Restoration of the Former Zlín County Court
Gášek, Daniel ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The aim of the thesis was to create documentation for building permit and a part of building design documentation, based on architectural study prepared in subject named AG34 – Architectural Design Studio IV. Main content of the study was reconstruction of the former Zlín county court building and finding a new function for the object that is situated near Zlín castle, Míru square and Svobody park. Basic idea of the project was to utilize as large part of the prime building as is possible, avoid increasing of the built-up area and design a context-friendly object that will bring some new life in this part of the town. Important was also underlining of the most impressive parts of the building that are baroque vaults in the ground floor and frontage from 1922 in the “Czech Modernism” style. Worrisome extension from the 1990’s got a lighter “Czech Modernism” expression, its scale was humanized using brickwork and a new terrace with a clear shot at the Zlín castle was created. The parterre is now friendlier and invites passers-by to visit the new micro-brewery. A literary café with a small gallery provides some cultural activities and also a bicycle rental is here to provide some physical activities too. Upper floors consist a pension and a hostel.
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Moravský Krumlov, the Transformation of the Late Court and Jail Building into the Cultural and Social Center
Zach, Jakub ; Kunc, Ing Petr (referee) ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The project addresses the reconstruction and extension of the former municipal court and the prison, which are located in the center of the Moravský Krumlov on the corner to T. G. Masaryk square and Smetana street. The aim is to achieve new capabilities and use of objects, these objects merge into one unit and simultaneously revitalize the city center Moravský Krumlov. Both objects are currently connected to the new public passages, which will be placed on the desktop of the current courtyard between the buildings. This passage should induce a sense of connection with nature surrounding the city and to the concept of a roof carrier system simulating the passage surrounding forests. After the reconstruction of the building will offer new spaces for leisure services, urban center and a dignified and representative for the town library. It also includes a new restaurant and popular today as part of its own microbrewery restaurant.
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Conversion of Vlněna boiling-room
Gebauer, Pavel ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Donaťáková, Dagmar (advisor)
The Bachelor thesis deals with the reconstruction and restoration of the building which is part of Vlněna complex in Brno. Location, in which is the object situated, is undergoing an extensive/large modernisation. Almost all historic buildings of this industrial complex are being replaced with high-rise administration blocks which deviate from historical context of the area. One of those exceptions, is also the object of this thesis. It is a former heating building that supplied energy to a mentioned complex. The attempt of the design was maximal purification from contemporary and purely functional interventions in order to support the historical footprint which is a fundamental factor for revitalization of the remaining parts of the area. The building is, in its own way, a manifestation of its surroundings. The object was cleansed to its visible structure made of bricks and wooden beam ceilings. This is refering to a time when these materials were understood as an essential costruction of every building, until they were replaced with structures from reinforced concrete and transparent facades with purely functional approach, which is visible in this new vision of Vlněna complex. Considering the administration aspect of the rest of the area, the building with its functional usage is trying to stimulate life and by that add space for social facilities. The object poetically named “the centre of regeneration“ includes many ways of relaxation which is an integral element to a monotone activities of administration buildings. The lower parts of the building contain a social function in the form of mini-brewery with beer hall/cellar, and restaurant in second floor. The other floors then offer regeneration, mental and physical, from massages to yoga practice. The result of this thesis is a revitalizational boost of the area. The object, in its function and form, is an opposite of new modern part of the complex. However, the object should not be unders
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Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
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Pension with a small brewery
Patočka, Tomáš ; Jedlička, Jaroslav (referee) ; Utíkalová, Ivana (advisor)
Diploma thesis adress the design of pension with a small brewery in the village Sebranice near Litomyšl. This project adresses two buildings. Reconstruction of homestead in pension with small brewery and reconstruction neighboring barn in detached hause of operator, which is desingns for four up to five people.
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