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Communication practices of scammers targeting seniors in the age of digital media and artificial intelligence
Sládek, Viktor ; Wolák, Radim (advisor) ; Vranka, Marek (referee)
This bachelor thesis focuses on the communication practices of scammers targeting the elderly in the age of digital media and artificial intelligence. The theoretical part of the thesis focuses on the relationship between Czech seniors and digital media, as well as the most common scams perpetrated against seniors and the most common directions of Czech projects supporting their media literacy. In the practical part, qualitative research is conducted which will include interviews with representatives of the affected group. In the analytical part, two main conclusions are drawn from the interviews from which a proposal for a communication campaign will subsequently be presented. The aim of the thesis is to describe the current communication practices of scammers and to propose and offer solutions in an effort to help seniors in their fight against scammers.
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The first month of war ain the media through eyes of students: case study of Grammar school Písek
Havrdová, Monika ; Šimková, Karolína (advisor) ; Wolák, Radim (referee)
The thesis deals with students' attitude towards media content about the war in Ukraine in the context of media education at the grammar school in Písek, South Bohemia. The main aim is to investigate how students perceived and interpreted media content about the war in Ukraine during the first month of the conflict, to analyse their views on the media coverage of the conflict, and to find out what role media education had in informing students about the war in Ukraine. The thesis is divided into two parts, namely theoretical and empirical, and links several important and current issues such as the Russian-Ukrainian conflict, its media coverage and media education in secondary schools in the Czech Republic. The theoretical part of the thesis deals with the context of the issue, the role of media in reporting on war conflicts and the importance of media education and media literacy in relation to media coverage of the war in Ukraine. This is followed by the empirical part, in which qualitative research is presented. The research inquiry was conducted in the form of a case study by semi-structured interviews with 16 third-year students of a grammar school in Písek. The results provide answers to the set research questions, provide context of the topic and can be a stimulus for further discussions on...
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Etika novináře jako téma mediální výchovy
PEŠEK, Vojtěch
This bachelor's thesis deals with the ethics of journalism and its setting in the context of contemporary media education. The first part first defines the basic concepts and associated sub-chapters, which set the context for the whole thesis. Subsequently, the two central themes are brought together in suggestions on how to grasp and integrate the issue of journalistic ethics into the teaching of media education. The content of the bachelor's thesis also includes the opinions of teachers who, among other things, deal with media issues in their pedagogical work. The opinions of a media expert have not been omitted. In the conclusion of the thesis, the pros and possible cons of incorporating media education into the pupil's education are presented.
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Media Education at secondary technical schools in Liberec region
Poláková, Kristýna ; Hodboď, Vojtěch (advisor) ; Wolák, Radim (referee)
I Abstract This thesis' main theme is media education at secondary technical schools in Liberec region - SPŠ a VOŠ Liberec, SPŠ stavební Liberec a VOŠMOA Jablonec nad Nisou. The theoretical part defines media education, media literacy and digital literacy. The thesis presents materials which serve as the main source for creating the school education programme (ŠVP) for different specializations. Three methods which can be used while teaching media education are also described - cooperative learning, discussion and inquiry-based learning. In the practical part six teachers from three different schools were interviewed. These interviews showed that no school offers media education as a separate subject in the school year of 2023/2024, even though the respondents consider it to be important. The biggest issues with creating a separate subject seem to lie in insufficient time options and insufficient teacher qualification. Each interviewed teacher focuses on media literacy differently during their lessons: some analyse texts, some oral speech, some practice using different sources and their citations.
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Didactic Potencial of the Project-Based Approach to Teaching Journalistic Style and Media Education at Secondary Schools
Černý, Matouš ; Holanová, Radka (advisor) ; Vlčková, Jana (referee)
The main aim of this thesis is to describe and analyse the possible benefits of the project-based approach to teaching journalistic style and media education at secondary schools on the basis of my own pedagogical practice. The first, theoretical part deals firstly with the role of media and mass media in modern society, with an emphasis on the current state of the media environment in the Czech Republic and the habits of pupils in secondary schools in consuming media content. This is followed by a definition of the concepts of media literacy and media education, a set of publicly available inspirational sources, curricular anchoring of the topic and the perspective of Waldorf pedagogy. A basic insight into the characteristics of journalistic style and project-based learning is also provided. The second part of the thesis is devoted to a description and reflection on the project of creating a class student magazine at the Waldorf Lyceum in Prague. First, the principles of teacher self- evaluation and the principles of the 3A methodology (annotation-analysis-alteration) are introduced, then the genesis and context of the described project, its progress and reflection are described. In the project, the pupils discovered the functioning of a journalistic editorial office - they decided the content and visual...
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Mediální vzdělávání a mediální gramotnost žáků středních odborných škol
Horký, Martin
The bachelor thesis is devoted to media education and media literacy of secondary vocational school students. The aim of the thesis is to describe, analyse and interpret the state of media education and media literacy of secondary vocational school students. The thesis is divided into two main parts, namely the theoretical part and the application part. The theoretical part deals with the definition of the term "media education" and its history. The theoretical part also defines the term "media literacy" and interconnects these two concepts. Furthermore, the theoretical part gives further examples for professional and leisure media education. The subsequent application part of the thesis deals with research on the state of media education and media literacy of students in secondary vocational schools. The research is carried out by a quantitative approach using a questionnaire survey method. The thesis concludes with a discussion of the results of the research investigation.
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Media Literacy as Perceived by Key Agents of the Media Education of Adults
Šťastná, Lucie ; Jirák, Jan (advisor) ; Pavličíková, Helena (referee) ; Vrabec, Norbert (referee)
The topic of the dissertation is media literacy as perceived by key agents of the media education of adults. Media literacy is a term that can be viewed differently and whose content changes over time. For this reason, the term is introduced in its entirety. While the views of politicians and theorists can be derived from published legislation and scientific literature, the views of people most engaged in the development of adult media literacy in practice are not known. Therefore, the dissertation focuses on how the individual agents of adult media education (organizers, participants and officials) perceive the concept of media literacy, whether they share a common perspective on media literacy and whether it is possible to characterize representatives of individual concepts. The prelude to this phase of the research was a qualitative content analysis, which provided a typology of opportunities for adult media education in the Czech Republic. This was then used to select the most diverse sample of educational events and informants for the main phase of the qualitative research. Semi- structured in-depth interviews were conducted with informants. As a result of the data analysis, seven dimensions of media literacy were identified, the various combinations of which formed different concepts of media...
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Media education through the lens of the professional teaching community
Píšová, Denisa ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of the thesis entitled Media Education through the lens of the professional teaching community is to identify the issues and topics that appear in the discourse on media education in the Czech Republic, especially from the perspective of teachers and experts dealing with this issue. Using theoretical foundations based primarily on the framework curricula and surveys from recent years and content analysis of online discussions under news articles, the state of media education in the Czech Republic will be investigated. These findings will be subsequently verified and questioned through in-depth interviews with stakeholders from the school and educational institutions environment. Thus, two qualitative methods will be used in the analytical part, which will increase the reliability of the research results. A secondary purpose of the research is the possibility of further testing the resulting hypotheses or questions, for example through a questionnaire survey. Thanks to in-depth interviews, it is also possible to gain a broader insight into the issues of contemporary media education, which has been the focus of few studies or surveys in the Czech Republic in recent years. This is also important because of the forthcoming revisions of the Framework Educational Programmes, which should improve...
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