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Perception of body positivity in lingerie marketing
Dvořáková, Alžběta ; Ortová, Nina (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis focuses on the topic of positivity points in lingerie marketing. In the theoretical part of the thesis this topic is theoretically based, put into context and its key aspects are presented. The theoretical part firstly focuses on inclusive marketing, followed by the principles of fashion marketing and inclusion in this sector. It then focuses on a description of body positivity, its development and looks at the principles and trends in the lingerie segment. The key chapters of the theoretical part focus on the description of the concept of body positivity in lingerie marketing, which are presented with examples of selected brands. The theoretical part also summarizes the critical and ethical issues related to this topic. The second, practical, part of the thesis examines and describes the perception of body positivity in lingerie marketing among Czech female consumers aged 18-40. First, existing research in this area is summarised and then the results of the research conducted as part of this thesis are presented. The research investigated whether body positivity is at all perceived by Czech female consumers, how it is perceived and how Czech female consumers approach it. Furthermore, it was also studied, how female consumers think lingerie advertisements should look like and...
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Women in youth political organizations
Exnarová, Šárka ; Stauber, Jakub (advisor) ; Šimková, Anna (referee)
Tato bakalářská práce se zabývá tématem žen v mládežnických politických organizacích. Nízký podíl žen v politice je již poměrně často probíraným faktem, mládežnické politické organizace přitom mohou sloužit jako jakási "brána do politiky". Práce zkoumá, co vede mladé ženy ke vstupu do mládežnických politických organizacích, jaké jsou jejich zkušenosti s členstvím a jaké mají další politické ambice. Kromě toho se zabývá také jejich osobními zkušenostmi s další politickou participací a celkovým náhledem na problematiku žen v politice, včetně identifikace překážek, které limitují ženy v politice.
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Weight manipulation in Czech female combat sports athetes
Voříšková, Radka ; Třebický, Vít (advisor) ; Šimsa, Jáchym (referee)
Title: Methods of weight manipulation in women in combat sports in the Czech Republic Objectives: The aim of this study was to find out what methods of RWL are most frequently used by women in combat sports in the Czech Republic. Methods: We used a purpose-built online questionnaire to collect the necessary data, which we distributed through social media such as Facebook and Instagram. We then processed the data in Jamovi, where we used descriptive statistics. Results: Our results showed that a total of 96,2 % of the participants in our study who do martial arts in the Czech Republic practice RWL. We also found that female martial artists start losing weight at an average age of 17 years (SD=4,45) and their average weight loss is 2,56 kg (SD=2,50). As some of the most common methods of RWL, we observed a reduction in caloric intake of 52,6 % and fluid restriction of 42,1 %. Keywords: weight manipulation; combat sports; women; menstrual cycle; hormonal contraception
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Urinary incontinence in female athletes aged 18-30 years
Kopecká, Eliška ; Křivánková, Markéta (advisor) ; Mahrová, Andrea (referee)
Author: Eliška Kopecká Title: Urinary incontinence in female athletes aged 18-30 yeears Objectives: The aim of this study is to quantitatively analyse the prevalence and nature of urinary incontinence in young female athletes aged 18-30 years using a self-constructed online questionnaire. Methods: The research was conducted using a quantitative method in the form of an online questionnaire of our own design. It was distributed on social media and emailed to sports clubs and fitness centres. The questionnaire contained 24 questions. Respondents could choose closed or open-ended answers. Results: The results of the questionnaire survey show that urinary incontinence is a relatively common problem among young female athletes aged 18-30 years. The sample consisted of 132 women, of which 46.2 % of respondents had experience of urinary incontinence during sporting activities. From the analysis of the questionnaire responses, it can be inferred that most of the respondents (98) have partial or no knowledge about pelvic floor. There would be a need for better education and awareness in this area. Attitudes towards preventive measures and training were mostly positive, with a high willingness to participate in preventive programs. 94 (71.2 %), showed interest in the preventive inclusion of pelvic floor...
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Changes of the catecholamins, serotonine and lactate levels during sport climbing on a climbing wall depending on the leader climber's style of belaying
Strnadová, Kateřina ; Vomáčko, Ladislav (advisor) ; Bunc, Václav (referee)
Title: Changes of the catecholamins, serotonine and lactate levels during sport climbing on a climbing wall depending on the leader climber's style of belaying. Goals: The Goal of this thesis is to build on the bachelor thesis and develop its goals. The research is focused on a detection of blood hormonal changes before performance, right after it and after a 15- minute pacification depending on a style of a personal profile and style of belaying of the climbers. Hormonal changes have been compared during the performance on two climbing routes of the same difficulty and different styles of belaying. Methods: The randomized research sample consisted of 10 women, climbers, who climbed two routes using the OS (on sight) style on the level of maximum effort. One of the routes was climbed with clipping in protection points against the second route, which was climbed without protection points. The research was performed using a blood collection from v. brachialis and spinning off the blood plasma of the collected blood. Lactate was determined on Siemens Adria 1800 in a routine laboratory, serotonine was determined using LS-MS/MS with a gradient elution. Catecholamines were determined using LS-MS/MS with an isocratic elution. The survey composed of three psychological questionnaires (DMV, RCAI, Eysenck's...
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Difference in approaches to prevention and therapy of male and female football players with ACL injury - research paper
Leszkow, David ; Pavlů, Dagmar (advisor) ; Reckziegelová, Petra (referee)
Title: Differences in Approaches to Prevention and Therapy for Female and Male Football Players with ACL Injuries - A Systematic Review Objective: The main aim of this thesis is to investigate whether there are different approaches to the prevention and treatment of ACL injuries in male and female football players. Methods: The thesis is prepared as a theoretical text in the form of a systematic literature search using PubMed, Web of Science and PEDro databases. The first part of the thesis contains the current status of the studied issue, theoretical background and treatment options for ACL injuries. The second part is descriptive-analytical in nature. It contains an analysis of the studies included in the thesis. Results: After the search, 4 studies met the criteria. Each of them focused on injury prevention, but unfortunately none of them investigated physiotherapy as such. However, the evaluation of the studies shows that both men and women use the same prevention programmes in football, which can reduce the risk of injury by up to 50 %. A limitation of the search is that most of the studies used did not examine the effect of prevention on both sexes simultaneously. Keywords: ACL, LCA, přední zkřížený vaz, ruptura, plastika, prevence, poranění, fyzioterapie, rehabilitace, postup, ženy, muži,...
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Similar motifs of house, spirits and female characters in novels The House of the seven gables, One hunder years of solitude and House of spirits
ŠAFAŘÍKOVÁ, Berenika
The present bachelor thesis focuses on the works of Gabriel G. Márquez and Isabel Allende. Specifically, we look at the themes that inspired the 19th century American writer Nathaniel Hawthorne. In my work, I focus on common motifs that recur in all three works examined: Cien a?os de soledad, La casa de los espíritus, and the original novel The house of the seven gables. The common motifs will be introduced and described through excerpts in each chapter. An attempt will be made to show the extent to which N. Hawthorne gave creative impulses to Latin American authors. At the end of each chapter, a summary will be given as to which of the two works more closely resembles the primary work of American literature.
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Italy through the eyes of two Czech female travellers. Italian travels of Anna Rehakova and Simonetta Buonaccini
HOVORKOVÁ, Diana
The aim of this bachelor thesis is to analyse the image of Italy as depicted in the texts of travels of two Czech women. Specifically, the travelogue Italské silhouetty by Anna Řeháková and the unpublished travelogue Sbohem condottiere by Simonetta Buonaccini. The thesis focuses on a comparison of the authors' perspectives, which are developed in the individual texts mainly through the themes of history, architecture, Italian art and, last but not least, natural scenery. At the same time, the thesis examines the way of women's travelling in the first decades of the 20th century, when this avocation was not easily accepted female activity yet.
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