|
|
The history of Rokytnice nad Rokytnou in the first half of the 20th century
Herbrych, Petr ; Čechurová, Jana (advisor) ; Stehlík, Michal (referee)
This diploma thesis deals with the history of Rokytnice nad Rokytnou, a small town situated in the Bohemian-Moravian Highlands ten kilometres from the town of Třebíč. The focus is on the first half of the 20th century, which brought significant events in this village. The thesis itself deals with the history of Rokytnice nad Rokytnou from many points of view. The demographic development and development of the municipality, the functioning of local self-government, the activities of emerging associations and the operation of two age-old institutions, namely the school and the parish, are examined. There is also an insight into everyday life in the local village. The destinies of many Rokytnice families were also influenced by war conflicts and two totalitarian regimes. Rokytnice is largely affected by events from the early 50's in the Třebíč region. In connection with the so-called Babice case, the priest Jan Bula and the twenty years old Drahoslav Němec were executed, and nine of Rokytnice citizens and one native were also sent to prison. The diploma thesis also deals with the impact of the mentioned events on local citizens. The events in Rokytnice nad Rokytnou also influenced each other with the surrounding villages, especially Chlístov, Markvartice and Římov. For this reason, these villages are...
|
|
|
The story of Josef Hasil in the miniseries The King of Šumava The Phantom of the Dark Land and its media response
Fortuníková, Jana ; Bednařík, Petr (advisor) ; Novotný, David Jan (referee)
The bachelor thesis deals with the anti-myth and myth of Josef Hasil, a smuggler from the Šumava region and the most famous bearer of the nickname "King of Šumava". The thesis reflects his image before 1989, which was fundamentally influenced by the famous propaganda film Smugglers of Death (Král Šumavy) from 1959. After the Velvet Revolution, the purification of Hasil's reputation was attempted when his life was being reinterpreted based on facts. His dramatic fate has also been featured in post communist popular culture titles. The most successful representative could be classified as a biographical novel about Josef Hasil called Návrat Krále Šumavy from 2012. The novel inspired narration of three-part miniseries King of Šumava: Phantom of the Dark Region (Král Šumavy: Fantom temného kraje) (2022) produced by a commercial TV station and distributed on its VOD platform Voyo. Both projects present their effort to straighten out the fates of Hasil's life, yet there is admitted fabrication in the story. However, an analysis of the texts of both works shows that the revision of historical reality is not neutral and corresponds to the post communist discourse on the perception of heroes of the third resistance, which can lead to their exclusive glorification and the suppression of discussion about the...
|
|
|
Marketing in online gaming environment aimed at children
Hnátková, Petra ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
The bachelor thesis focuses on the topic of marketing aimed at children in the online gaming environment, specifically on the children's perception and understanding of it. The theoretical part defines the concept of marketing aimed at children and deals with the associated legislation. It then examines marketing in the online gaming environment, its development and its form in two selected cases, i.e. within the Roblox gaming platform and in the Fortnite game. Subsequently, the thesis examines children's perceptions of marketing based on previous research and the critical perspective of experts on marketing in the online gaming environment aimed at children. The research part of the thesis investigates the perceptions and understandings of marketing to children in Roblox and Fortnite by children aged 8-17. The results of the quantitative questionnaire survey show that only two-fifths of children understand the marketing purpose of brands within games. However, this ability improves with age. At the same time, a possible correlation was found between understanding of the marketing purpose and two other factors: time spent with the games and interest in making purchases in both of the games.
|
|
|
Comparison of T-Mobile, Vodafone and O2 brand strategies: effectiveness of communication and adaptation of trends addressing Gen Z
Sedláčková, Barbora ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
Telecommunications technology surrounds us every day. Generation Z, along with Millennials, are the so-called digital natives and currently represent the strongest direct and indirect buying power. Companies have thus shifted their communications in a big way to the digital space in an effort to effectively target and reach this age group. This bachelor thesis compares the communication strategies of telecommunication brands T-Mobile, O2 and Vodafone on social media platforms, specifically Facebook, Instagram and TikTok. It focuses primarily on the effectiveness of communication and the ability to adapt trends that appeal to Generation Z. The theoretical part of this thesis introduces and explains basic terms such as Generation Z, trends, social networks and influencer marketing, which are key to this thesis. In the methodological part, the author presents four set research questions, which are answered in the conclusion of this thesis. The research part of this thesis is divided into two parts - an analysis of telecommunication brands' communication on selected social media platforms, which focused on the time period from August 1, 2023 to February 29, 2024, and a quantitative questionnaire survey. The research part of this bachelor thesis shows that the T-Mobile brand performed best not only in...
|
|
|
Eating disorders in volleyball players
Kohoutová, Jana ; Minařík, Petr (advisor) ; Kafková, Tereza (referee)
(AJ) Aim of the study: the main aim of this study is to analyse the prevalence of eating disorders in volleyball players. Secondary objectives are the influence of the coach and the team collective on the development of eating disorders, as well as the volleyball players awareness of sports nutrition. Methods: Data were collected anonymously via an online questionnaire containing 22 questions. The questions focused on the analysis of eating disorders, body mass index, inappropriate comments about one's own body from coach, teammates, family and others, eating habits, and volleyball players' knowledge about sports nutrition. The questionnaire was open for one month, from February 25 to March 25, 2024. A total of 94 respondents answered the questionnaire, of which 7 were excluded due to not meeting the age range of 18-28 years. Thus, the research sample consisted of 87 respondents registered in volleyball clubs in the Pilsen region, of which 62 were female and 25 were male. Research results: The analysis of the prevalence of eating disorders showed a 50% possible risk in women and 20% possible risk in men, the overall risk was 41,4%. Inappropriate comments about one's own body from the coach were confirmed by 34,5% of respondents, and from teammates by 18,4% of respondents. Thus, the coach and...
|
|
|
Covid-19: vaccination, undergoing illness and post-Covid syndrome
Fořtová, Karolína ; Urbánková Rathouská, Jana (advisor) ; Jílek, Petr (referee)
Aim: The aim of this thesis is to firstly introduce the reader to the theoretical part of Covid-19 disease and in the experimental part to investigate the vaccination rate of the respondents, the prevalence of the disease, the symptoms of the disease, the prevalence of post-Covid syndrome, or the involvement of specific organ systems in post-Covid syndrome. Furthermore, the aim was to investigate the influence of individual factors (age, sex, active smoking, BMI, comorbidities, vaccination, virus variant) on the course of the disease and post- Covid syndrome. Methods: The questionnaire study included 752 respondents of both genders and of all ages. Data collection was conducted within the Czech Republic between June 2023 and January 2024. MS Excel was used for statistical evaluation and Power Bl was used for data visualization. Results: 84.18% of the respondents were vaccinated. 72.61% of the respondents underwent Covid-19 and most of them became ill in the vaccine-free state (52.20%). The most common symptoms were severe fatigue (62.09%), increased temperature/fever (62.27%), muscle and joint pain (56.96%) and headache (56.04%). Post-Covid syndrome was/is suffered by 62 respondents (11.36%) and the most affected organ systems were lungs (46.77%), nervous system (32.26%), senses (30.65%), muscles...
|
|
|
Pharmacological modulation of endoglin expression in the liver in an animal model of nonalcoholic steatohepatitis
Moeini, Sepideh ; Nachtigal, Petr (advisor) ; Urbánková Rathouská, Jana (referee)
Játra hrají ústřední roli v lidské fyziologii a jejich zranitelnost vůči metabolickým poruchám, jako je nealkoholická steatohepatitida (NASH), podtrhuje potřebu účinných terapeutických zásahů. Tato práce zkoumá potenciál M1043, monoklonální protilátky cílené na endoglin (ENG), při zmírňování poškození jater spojeného s progresí NASH. ENG, je koreceptor pro transformující růstový faktor (TGF)-β, který se podílí na různých patologických procesech, včetně fibrózy a angiogeneze. U NASH jsou pozorovány zvýšené hladiny solubilního ENG (sENG) a transmembránového ENG, což naznačuje jeho zapojení do progrese onemocnění. Kromě toho hrají intracelulární adhezní molekula-1 (ICAM-1) a vaskulární adhezní molekula-1 (VCAM-1) klíčovou roli v zánětu a endotelové dysfunkci, což jsou klíčové rysy NASH. V této studii byli myší samci rozděleni do kontrolní skupiny, skupiny (vysokotukové diety) CDAA+rat IgG a skupiny CDAA+M1043, přičemž poslední dvě skupiny byly krmeny CDAA- HFD vyvolávající změny NASH. Myši byly po dobu čtyř týdnů léčeny přípravkem M1043 a vzorky jater byly analyzovány na expresi proteinů ENG, ICAM-1 a VCAM-1. Výsledky ukázaly, že CDAA-HFD vyvolala poškození jater, což se projevilo zvýšením jaterních enzymů a zvýšenou expresí ENG, ICAM-1 a VCAM-1. Důležité je, že podávání M1043 významně zabránila...
|
|
|
New procedures for evaluating concrete in existing construction
Juřenová, Jana ; Kocáb, Dalibor (referee) ; Cikrle, Petr (advisor)
This bachelor thesis seeks to increase the awareness of the possibility of using the ultrasonic pulse method for the diagnosis of building structures. It emphasises the use of non-destructive methods, highlighting their ability to provide comparable results to traditional destructive methods of assessment, whilst minimising interference to the structure. The work includes reporting on the procedures for determining the characteristic compressive strength of concrete in existing structures as defined in EN 13791, updated in 2021. The work focuses primarily on calibrating results from non-destructive indirect measurements with those obtained destructively using core borings.
|
|
|
Proposal for optimisation of the remuneration system and human resources management in a microenterprise
Smolka, Petr ; Hudečková, Jana (referee) ; Pfeifer, Marcel Rolf (advisor)
Diploma thesis "Proposal for optimisation of the remuneration system and human resources management in a microenterprise" is focused on the analysis of the human resources management of the company. The theoretical part is focused on the definition of fundamental concepts in this area, on the personality of the manager and his requirements, on the reward and development of employees. It also focuses on the influence of the manager and his roles. The practical part focuses on the current state of the reward system in the company, historical data and current human resource management in the company. It is aimed at providing the basis for the design of a new reward system and at improving the coordination of employee work.
|
|
| |
guest ::
RSS feed.