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The present and the future of the tablet periodicals in Czech Republic
Kubíčková, Jana Ada ; Šisler, Vít (advisor) ; Šlerka, Josef (referee)
The Thesis maps the Czech tablet magazine market tablet and describes possible approaches to tablet magazines' creation and distribution. First chapter outlines the historical timeline of tablet magazines development both in the Czech Republic and abroad, and maps the current situation of the Czech market. The chapter defines a concept of "strictly tablet magazine" and presents possible approaches to a production of such magazines. The following chapter analyses the concept from the new media theory point of view. The last chapter focuses on a comparison and critical evaluation of differences between variants of tablet magazines (strictly tablet magazines versus tablet editions of print magazines), with emphasis on advertisement and interactivity. Keywords: tablet magazine, tablet, magazine, advertising, interactivity
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Dietary and other allergies in animals
Kubíčková, Jana ; Kodeš, Alois (advisor) ; Hučko, Boris (referee)
Allergies are currently problems not only people, alsomostly animals.This bachelor thesis is mainly focusing on a few selected allergies and their symptoms, which are occuring in animals. Firstly, the basic concepts of alergology isdescribed along with anature and emergence of allergies. An allergy can beunderstoodas an immune response of the organism to antigens, which come from an external environment. They couldoriginate from inhalation, contact, insect or drug allergens. There are four known types of hypersensitivity reactions.
Secondly, the thesis focuses on the explanation of allergiesdiagnoses, which arecarried out differently according to the type of presumed allergy. Most frequently used are dermaltests followed by dietonesconsisting of nourishment that is without componentsthat might potentially cause food allergies. Clinical signs and symptoms help us to reveal the type of allergy we are dealing with and what is its exact form. Some of those symptoms might be gastrointestinal disorders, respiratory difficulties or skin manifestations of allergies. Further, there will be stated examples of allergies that give difficulties to animals as well as their treatment options. The primary treatment is the removal of the identified allergen from the environment in which the animal lives.
If the allergen can not be removed from everyday life, a specific allergen therapy might be the a solution.The method is based on the gradual administration of increasing doses of the antigen into the organism. This ensures a sufficient cumulative dose of allergen inthe body, which causes the alleviation of clinical symptoms, or even the complete disappearance of difficulties in the exposure to the allergen.
This desensibilization also referred to as hyposensibilization currently seems to be the best method of treatment, especially for the hypersensitivity reactions.Method of specific allergen therapy shows great results and in the future will certainly be very used. Veterinary doctors and different companies,
however, are working on new research related to treatmentof allergies and so it is very likely that not only the method of allergen therapy, but other methods of suppression of symptoms will be in the future replaced by other, better methods of treatment.
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Information design in the presentation of the outcomes of the cultural statistics of the Czech Republic.
Kubíčková, Jana Ada ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The Master's Thesis deals with the possibility of using graphic design (data visualisation) in the presentation of outcomes of the cultural statistics. The aim of the paper is to propose a new form of the presentation of the data o help better understanding. The first part of the thesis is devoted to the definition of the terms used further in the document, particularly the definition of the categories of information design, its historical development, and its social and psychological justification. In the second part my work firstly the current form of the outcomes is assessed and then the new form based on data visualisation is suggested.
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Positive and negative effects of globalization on product design
Kubíčková, Jana Ada ; Hanzlík, Jan (advisor) ; Štěpánek, Petr (referee)
The thesis discuses the effects of globalization on product design. The aim of the thesis is to describe the changes of factors that affect product design and the impact of these changes on product design. The first part of the thesis is devoted to the definition of terms employed, particularly the terms globalization and product design. In the second part, the concept of glocalization is described and demonstrated, which is closely related to globalization. Changes brought about by globalization of all factors influencing product design mentioned in the first part are considered while the practical impact of these changes is demonstrated on various examples from everyday life.
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