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The development of television humor in the 21st century and the series The Office as a turning point in this development
Laboutka, Tomáš ; Kruml, Milan (advisor) ; Šuhajová, Klára (referee)
This thesis focuses on the origins of The Office, characterises the comedy series that preceded its creation, and examines the show's influence on later mockumentaries. The main link between the chapters is the phenomenon of humour and its treatment by the sub-genre of mockumentary. The aim of the thesis is to define the differences between The Office and other selected comedy series and to identify how The Office, as a watershed in comedy, influenced later mockumentary work. The thesis examines three separate influences; the influence on the genre of comedy, the influence on narrative style and the influence on the treatment of social issues. The main methods used to achieve the stated aim are observation, comparison and content analysis. Among the most important results of the thesis is the finding that The Office series had a revolutionary effect on the concept of the comedy genre, as it broke away from the established formula of 1990s television comedy series, which mainly relied on humour in the form of traditional jokes. The Office works primarily with awkward situational humor. The popularisation of the mockumentary sub-genre, which was the driving force behind The Office, brought a more pronounced use of its distinctive elements into later work, which influenced the way the creators...
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Analysis of product placement in Czech films from 2010, 2013, 2016, 2019 and 2022
Holan, Ondřej ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The aim of this thesis was to confirm the assumption that with the advent of streaming services, Czech filmmakers will be forced to use product placement more often to increase their budgets after many viewers will go to the cinema less often. It was assumed that the products would be shown in the films in connection with the main character, who would actively use the item for a long time. The defined period for the research was between 2010 to 2022 in order to examine the effect of the enactment of product placement in Czech law and also to examine the impact of the coronavirus pandemic on the film industry. The given time span was divided into five consecutive periods each three-years apart. Due to the number of films planned for analysis, the method of quantitative content analysis was used. A significant number of hypotheses have not been confirmed. Only the assumptions that there will be a noticeable increase in the frequency of product placement, an increase in the frequency of unique brands, an increase in the percentage ratio of dominant shot to the remaining shots, and a higher frequency of unique brands in films with lower budgets have been confirmed. The main reasons for the non-confirmation of hypotheses include a small research sample, comparing several periods at once, the situation...
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Research of the Heartstopper perceived influence of LGBTQ+ community
Vlašicová, Dagmar ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The British series Heartstopper was first available online on the Netflix platform on april 22, 2022, although the graphic novel that became the basis for the series was first published in 2019. It is now one of the most successful series produced by Netflix, also on the social network TikTok the #heartstopper hashtag reached trillions of views. The third television part and the fifth part of the graphic novel are currently being prepared. In this work, I want to focus on the series, and specifically how viewers of the LGBTQ+ community perceive the series. The main goal will be to find out if the series in any way affects their lives and the concept of relationships and if it had an effect on their attitudes towards the majority society judging the LGBTQ+ minority and other stuff. For this finding, I will use qualitative analysis and a form of in-depth interviews with viewers of the series who identify as queer. The main areas that I would like to focus on are a) the relationship of the viewer to individualism, b) the relationship to the LGBTQ+ community, c) the perception of oneself as queer in the majority society.
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Comparation of ethnic inequality and stereotype of sexual orientation in the TV series "Friends" and "The Big Ben Theory"
Klímová, Petra ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The aim of this thesis is to observe socio-social phenomena, specifically the balance of ethnic representations and diversity of sexual orientation, in the context of portrayals in the popular media space, television. The tracking of this issue is done on the series The Big Bang Theory. The fundamental questions of the research conducted are whether the series sufficiently portrays racial and ethnic diversity in the cast of actors and actresses, and whether it also sufficiently talks about and portrays LGBT issues. The thesis also touches upon whether and how stereotyping is used in the media content under study. The content also includes a historical anchoring and an overview of the development of television production in the 20th century, along with the characteristics and development of the sitcom itself. Finally, the thesis compares the analysed series The Big Bang Theory with Friends, which was also analysed in the previous thesis "The Problem of Ethnic Inequality and the Stereotype of Sexual Orientation in the TV Series Friends". For the theoretical part of the thesis, a variety of literature was used. The analytical part contains two questionnaire surveys and their results in data. The full conclusion then summarizes all the important information and insights that the thesis and analysis have...
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Binge-watching as a cultural milestone: changes in audience behavior in the era of streaming
Procházka, Jiří ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This diploma thesis, entitled Binge-watching as a cultural milestone: changing audience behaviour in the streaming era, examines audience behaviour in the context of streaming platform use. The thesis examines both the most prominent trends in the consumption of media content using streaming platforms and the changes in this behaviour caused by streaming platforms. The theoretical part presents the context of streaming platforms available in the Czech Republic, the development of series production and the evolution of ways of consuming series content with respect to available technologies. The thesis also presents significant current trends in viewing behaviour. The research focuses on users of streaming services and their audience habits when watching films and series. Its aim was to define the factors that influence audience viewing behaviour, audience motivations for viewing and changes in this behaviour as they move from consuming media content through broadcast television and illegal pirate websites to using VOD services. Grounded theory was chosen as the research method, based on which several levels of coding and subsequent thematic analysis were conducted. The practical part presents the categorised thematic units that emerged from the coding and then presents the results of the work. The...
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Influence of romantic comedies on young adults'perception of relationships
Koníčková, Veronika ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The diploma thesis "Influence of romantic comedies on young adults' perception of relationships" focuses on the effect of the consumption of romantic comedies. The goal of the thesis is to whether a correlation exists between the consumption of romantic comedies and young adults' attitudes towards romantic relationships, including their opinions, ideas, expectations, and relationship behavior. The theoretical section introduces romantic comedies as a movie genre. It presents the history of the genre, key practices and approaches, and typical characteristics. The work further describes how audio-visual media can potentially influence the audience, presents major theoretic approaches to audience research, and summarizes current knowledge and results in the field of the influence of romantic comedies. The following practical section shows the process and results of the research, which was done using a mixed approach including mainly interviews with young adults. In contrast to previous research, this work emphasized a gender-equal research sample to describe the influence on men as well, even though they are not the primary target group. The interviews focused on different aspects of romantic comedies' consumption, respondents' attitudes toward real romantic relationships, their belief in romantic...
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Parody of Czech Television in the series Dobré ráno, Brno! as a modern form of television entertainment
Straka, Tomáš ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis deals with the analysis of the television series "Dobré ráno, Brno!" produced by Czech Television. The series serves as a parody of the original show "Dobré ráno", which is broadcast on weekdays and aims to provide "a morning dose of information and music, accompanied by interesting guests and tips". Czech Television has created a series that daringly parodies not only itself as a significant institution, including its employees, but also the television industry as a whole. The series allows for the analysis of key concepts of television entertainment, such as the use of parody, satire, humour, and hyperbole. The aim of this thesis is to determine the nature of parody in the series "Dobré ráno, Brno!" in relation to Czech Television and to examine how the series contributes to a greater genre diversity in television entertainment, particularly in the areas of parody, satire, and humour. The research method selected for this study is semiotic analysis, with an emphasis on the analysis of meanings on the level of denotation and connotation following the approach of Roland Barthes. The detailed semiotic analysis includes analysis of dialogues and verbal signs, examination of sound design, and the overall mise-en-scène analysis, including the analysis of individual characters, costumes,...
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Analysis of documentary production of the online streaming service Netflix
Spěváková, Klára ; Štoll, Martin (advisor) ; Kruml, Milan (referee)
This thesis, titled Analysis of the Documentary Production of the Online Streaming Service Netflix, aims to describe the characteristics typical of Netflix's documentary production using a selection of films from 2015 to 2022. The films included in the analysis are American Murder: The Family Next Door, Schumacher, The Social Dilemma, The Tinder Swindler and David Attenborough: A Life on Our Planet. Based on semiotic and image analysis, it examines the various elements of film language used in these films - mise-en-scene, camera, editing and sound, including the narrative mode and structure of the film. The thesis also focuses on describing the key features of Netflix production, its use to influence audiences, and the search for the reason behind the popularity of this production. The thesis also includes a quantitative analysis of Netflix's documentary production.
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Comparison of Docusoap Series depicting Childbirth in Czech and foreign Media
Staňková, Alžběta ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The thesis "Comparison of Docusoap Series depicting Childbirth in Czech and foreign Media " deals with docusoap series depicting childbirth, both from Czech and foreign production. I will take into account both the conditions and environment in which the shows were produced and the specifics of the countries in which they were filmed. In the first chapter I will deal with the definition of the docusoap genre and its current state in the Czech Republic and abroad, as well as its brief history. In the following, i.e. second chapter, I will deal with Czech programmes, while in the third chapter, foreign programmes will get their own space. I will focus on the content, the form of processing, examples of individual stories, and also the statements of the creators or participants. The fourth chapter will be devoted to the media image of childbirth as such, both in domestic and foreign media. The fifth and final chapter will then be devoted to the analysis itself, which will aim to reveal whether there are any noticeable differences in the way docusoap series on the topic of childbirth are produced in the Czech Republic and abroad, and what can be drawn from this for the docusoap genre as such.
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Reactions of Foreign Performers of Popular Music to Selected Social Issues in the 21st Century
Krajdl, Erik ; Kruml, Milan (advisor) ; Halada, Andrej (referee)
The diploma thesis deals with the reactions of foreign performers of popular music to selected social issues in the 21st century. The diploma thesis is divided into a theoretical part, a research methodology and an empirical part. In the theoretical part, the development of popular music is described and its genres are introduced. Selected social issues of today are also theoretically explained. Qualitative analyzes and research questions are defined in the research methodology. The empirical part includes two main types of research. In the first phase, a qualitative analysis of the content of musical texts together with a qualitative analysis of foreign media content is used on musical texts from this century. In-depth interviews are conducted in the second phase of the empirical part. In the conclusion, the results of the empirical part are interpreted and summarized. The aim of this diploma thesis is to find out, through qualitative analyzes and research questions, how world celebrities from the field of popular music stand towards selected social issues of the 21st century and what impact their opinions can have on the general public. The benefit of this diploma thesis is the analysis of the influence of musical texts and world-famous artists on the listeners thinking. Music is a big part of...
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