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Analysis of Advertising Communication of The Private Universities in 2013
Holanová, Šárka ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
The thesis deals with the advertising communication of private higher educational institutions in Prague in 2013. The theoretical part describes the character of the marketplace of higher education in the Czech Republic at first, where the private higher educational institutions have to compete with the state universities. The next theoretical part focuses on the theory of marketing for educational institutions, the marketing mix, promotion, communication mix, and on advertising in particular. The theory is confronted with the practical use of marketing at several private higher educational institutions in Prague. Lastly, in the theoretical part there is a place decided to lighting up the relation between advertising and image of an institution. The final part of the thesis is focused on the linguistic analysis of chosen print and outdoor ads. The analysis aims primarily at description of the character this type of advertising communication.
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Perception of Generative Artificial Intelligence in selected Newsrooms of Domestic News Media with a Focus on Changes in Journalistic Ethics
Vaněček, Lukáš ; Moravec, Václav (advisor) ; Klimeš, David (referee)
The bachelor thesis delves into the subject of artificial intelligence and simultaneously explores its application in domestic editorial offices, along with the emerging ethical challenges associated with these technologies. In the theoretical section, in addition to introducing generative artificial intelligence itself and platforms such as ChatGPT or Midjourney operating on this basis, it describes the ethical domains in which the mentioned tools may instigate changes. The thesis includes a qualitative research component based on twelve in-depth semi- structured interviews with respondents from both public-service and private newsrooms actively utilizing generative artificial intelligence. Keywords Artificial Intelligence, AI, ChatGPT, Midjourney, ethics, transformation, machine learning, automated journalism, media Title Perception of Generative Artificial Intelligence in Selected Newsrooms of Domestic News Media with a Focus on Changes in Journalistic Ethics
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Diversity Of Sources In Economic News
Krýžová, Sofie ; Klimeš, David (advisor) ; Lábová, Sandra (referee)
The thesis Diversity of Sources in Economic News summarizes the current knowledge of the fields of sociology of news and sources and the view of the relationship between journalists and their sources. It then applies these concepts in quantitative research that focuses on sources cited in the economic sections of five selected Czech online news sites (Seznam Zprávy, Novinky.cz, iDnes.cz, TN.cz and iPrima.cz). Similar research focused on economic news in the Czech Republic has not yet been conducted. The research confirmed that journalists mainly turn to a group of sources from the financial, private company and political environment. The research confirmed that individual media outlets use the same sources repeatedly.
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Czech journalists pressured by online threats
Sojková, Nikola ; Klimeš, David (advisor) ; Klabíková Rábová, Tereza (referee)
The diploma thesis Czech Journalists Pressured by Online Threats deals with online threats to which Czech journalists are exposed. It focuses on evaluation of the proposed solutions, their perception of the role of media houses in the context of the whole issue, and the drafting of internal guidelines addressing possible forms of online harassment. The aim of the work is to map the Czech journalists' view of the current situation, building on quantitative data from the same year. The work also aims to improve the protection of journalists in the online space and to strengthen media freedom. In the theoretical part, possible phenomena causing the issue of this study are presented, along with available, mostly foreign, data on the topic. Key concepts such as new media, harassment, as well as internal communication and managerial implications are also explained. In the practical part, the collected data are presented using thematic analysis and open coding. The results show the preference of social level of the proposed solutions, specifically those from the work environment. The investigation further reveals the perceived key role of media houses in addressing the issue, with journalists most likely to appreciate support and guidance from their employer. The first feedback from Czech journalists has...
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Computer vision and stereo vision
Bubák, Martin ; Klimeš, David (referee) ; Vejlupek, Josef (advisor)
This dissertation work is describing the usage of the software tool Computer Vision System Toolbox to create applications in computer vision. At the beginning of the work is performed background research of image scanning and its representation by using colour models. It is followed by a description of epipolar geometry and lastly is stated a description of the Computer Vision System Toolbox. In the next section of the work we deal with setting of used Basler cameras and processing of the scanned image. The following is a description how to create applications for object detection and after this description, we get to know applications for creation of depth maps area.
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Extending the functionality of educational robotic manipulator
Nejedlík, Tomáš ; Šubrt, Kamil (referee) ; Klimeš, David (advisor)
This thesis deals with extending the functionality of robotic manipulator. The main objective is the implementation of control algorithms into microcontroller dsPIC. In the first part, realizable modifications on the manipulator are described. Touch end sensors are replaced by touch less Hall sensors. End effector, which is used for writing, is replaced by gripper for moving items. Another section deals with design PCB with microcontroller and it describes the final program. The last part deals with connection intelligent touch display, which is used for controlling the manipulator. Demonstration application is created to show the use of the display and new end effector.
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Hardware and software solution for diagnostics and safety operation for robotic manipulator
Klimeš, David ; Kubela, Tomáš (referee) ; Grepl, Robert (advisor)
This thesis deals with design and use of manipuilator with three degrees of freedom. The main objective is to develop appropriate educational platform. Firstly, it deals with definition of the goals and design method based on kinematic and dynamic models. Another section is dedicated to the design and implementation of the electronics needed for the safe and reliable operation of the manipulator as a educational platform. The last part deals with the use of manipulator together with additional sensors as well as vision system. The result is a demonstration of tasks use of manipulator. Example of use of this educational platform is implemented in a few demonstration tasks.
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Design of control unit for two-wheeled self-balancing vehicle
Bastl, Michal ; Klimeš, David (referee) ; Chalupa, Jan (advisor)
This diploma thesis is a part of a project of two students. The aim of the project is to design safer electronics for the unstable balancing vehicle HUMMER and implementation of advanced diagnostics and fault detection. In the first part of the project we analysed the original vehicle using the FMEA analyse and created a new concept of the vehicle. The second part of the project describes a new hardware. I designed and tested the power electronics, control unit and supplies. The outputs of the work are prototypes which allow testing a new concept.
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