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Corporate Social Responsibility. Case Study
Efthymiadis, Šárka ; Zadražilová, Dana (advisor) ; Matysová, Kamila (referee)
The work is divided into two parts. The first part describes corporate social responsibility from a theoretical point of view. It includes different views on CSR, stakeholders, and deals with the impact of financial crisis on a number of CSR projects. The case study deals with social responsibility at Nike.It describes the different areas where Nike socially responsible business is conducted. Here I also describe the impact of the global financial crisis on the number of implemented CSR projects. Both theoretical and practical part of the work describe CSR reporting in detail.
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Positioning jako strategický nástroj plánování firmy
Lhotáková, Markéta ; Klosová, Anna (advisor) ; Sato, Alexej (referee) ; Zadražilová, Dana (referee) ; Sailer, Helmut (referee)
Positioning is an important tool of marketing planning and brand building on the market. Positionig is a streategy that helps marketers to differentiate the brand from those of competition and creaete unique brand perception in minds of target consumers. In a proces of positioning development four core elements must be defined and analyzed -- target consumer, unique consumer benefit which brand offeres to the target consumer, brand and its brand equity and competitors from whom we want to differentiate the brand. In my dissertation I address both, theoretical attitudes toward positioning and its definition, as well as practical application of theoretical conclusions in case study from corporate practice
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Specific aspects of the work and motivational factors that influence the workers in tourism industry
Lechnýřová, Zuzana ; Indrová, Jarmila (advisor) ; Zadražilová, Dana (referee) ; Kiráľová, Alžbeta (referee) ; Hlinka, Pavel (referee)
The thesis is dedicated to the topic of employment and motivation of workers in tourism segment. The goal is to get a structure of motivational factors that are important for workers in travel agencies, hotels and information centres and find out, how the factors are present in the scope of employment. On this research the research among students of tourism schools takes up. The results are compared to the similar researches made on the Czech employees as a whole. For better understanding of the importance of workers for tourism business the thesis contains basic overview of the business that serve the tourist participants and detailed overview of the sources of statistical data regarding employment in the tourism segment.
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Kulturní specifika managementu multinacionálních firem
Křečková Kroupová, Zuzana ; Pražská, Lenka (advisor) ; Zadražilová, Dana (referee) ; Lehmannová, Zuzana (referee) ; Dobeš, Richard (referee)
Nowadays the world is becoming increasingly economically connected, and cultural diversity of employees is gaining importance as a crucial competitive advantage. Cross-cultural communication ability is becoming a key management skill in multinational firms and is equally important for other employees who are exposed to other cultures in the workplace. This work mainly focuses on cultural specifics of management in multinational firms. The goal of this thesis is to discover how different national cultures influence management of people, particularly work relationships, management tools and organization structures. The author discovers this through cultural dimensions that she updates for the Czech Republic and Slovakia for her work using methodology of Fons Trompenaars. The author tests three hypotheses: about the development of preferences of cultural dimensions in time, differences in preferences of cultural dimensions of Czechs and Slovaks and differences in preferences of cultural dimensions based on people's gender, age and the number of years spent abroad. The work also presents mapping of changes of attitudes in specific work and personal situations of Czechs and Slovaks over a period of time. The work additionally analyzes the influence of economic factors on work attitudes and preferences of cultural dimensions and identifies areas of potential conflicts between the cultures of Czechs and Slovaks in the workplace. It also compares results with other researches about cultural dimensions and cultural standards. The work concludes by presenting culturally specific recommendations for management of Czechs and Slovaks.
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Consumer Protection (Institutional Approach)
Zeman, Jiří ; Zadražilová, Dana (advisor) ; Machková, Hana (referee) ; Švarc, Zbyněk (referee) ; Šípek, Ladislav (referee)
The objective of the work is to evaluate the achieved level of development of consumer protection, in particular in the European and Czech context, as well as to analyse the current state of consumer protection in the Czech Republic, with a special emphasis on the analysis of the actual protection and enforcement of consumers' rights in the Czech Republic. The following three working hypotheses are set out in the work: Hypothesis No. 1: The pre-condition for enforcing consumer protection is improving on a world wide scale. Hypothesis No. 2: The consumer policies of the Czech Republic respect the European principles of consumer protection, and form the framework for the effective enforcement of consumers' rights. Hypothesis No. 3: The actual enforcement of consumers' rights depends not only on the working of the relevant state authorities, but also on the level of knowledge among the consumers, and their willingness and ability to enforce their rights. The work is divided into four basic parts. The first part is devoted to the theoretical solutions, and the economic context of consumer protection. It attempts to answer the question of whether consumer protection has some theoretical justification. The text shows that the substantiation of consumer protection consists, in particular, in the levelling of informational asymmetry, which is one of the most frequent causes of market failure. Therefore, it is consumer protection in the form of state intervention in the economy which reduces dis-equilibrium on the market. The second part analyses the development of consumer protection, and evaluates the state of consumer protection in the world and European context. The world context is understood in the global scale, and its analysis should confirm, or overturn, the first working hypothesis. Upon analysis of the relevant data it may be stated that the findings of this part of the work confirm the first hypothesis. Ever more countries belong to that group of countries which can provide their citizens with a high standard of consumer protection, such as that normally envisioned in U.N. policy. The European context is viewed through the prism of our membership in the EU, and its analysis is vital to understanding the state of consumer protection in the Czech Republic. The third part of the work is devoted to the analysis of the development and evaluation of consumer protection in the Czech Republic; together with the previous part, this part provides sufficient basis for the evaluation of the second hypothesis. It must be said that, with a few small exceptions, the legislative provisions for the protection of consumers in the Czech Republic are completely harmonised with consumer protection legislation in the whole EU, in other words, the European framework of consumer protection is completely respected. On the other hand, more detailed analyses of the development of consumer protection in the CR, and analysis of government consumer policy, has revealed certain reservations in this area. The second hypothesis, then, could be confirmed; nonetheless, in the creation of an effective framework for the enforcement of consumers' rights, there is still some room for improvement. The fourth part concentrates mainly on the evaluation of research among consumers, which should confirm, or overturn, the third hypothesis. The research was questionnaire based, and, subsequently, there were processed questionnaires from 313 respondents. The results were interpreted in connection with demographic factors, such as: age, education, sex and profession. Analysis of these results confirms the third hypothesis. That concerns, mainly, the willingness, knowledge and ability of the consumers, which have significant influence on the actual enforcement of their consumer rights. These attributes are individual qualities, which do not play any significant role in following demographic characteristics.
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Competitiveness of Human Capital. Influence of Human Capital Investments On the Firm's Competitiveness
Čechová, Zuzana ; Zadražilová, Dana (advisor) ; Pražská, Lenka (referee) ; Filipová, Alena (referee) ; Mannová, Martina (referee)
The role of human capital in the overall economic development towards knowledge economy and innovations is fundamental. Without human resources, which make up the essence of human capital, we would have no innovative products or services, no new strategies and processes. The development and continuous increase of human capital is one of the prerequisites of an economic growth. The aim of this research was to test the effects of human capital investments on the economic results of enterprises. The research was based on an extensive questionnaire survey, which was further completed with expert interviews. The interviewees were HR professionals from selected companies. The main hypothesis was formed as an assumption about a positive dependence between human capital investments and economic successfulness of companies represented with value added per employee. The hypothesis was verified at a high significance level. Further this work tries to find answers to several key questions related to the main hypothesis: What are the key competences of a competitive human capital in the Czech companies? How can companies efficiently invest into the human capital in order to increase the company's competitiveness? What is the role of companies as the initiators of human capital development? How did the economic crisis change the companies' attitude towards human capital investments? The work further proposes how to diminish the main inefficiencies of companies' investments in human capital. Great attention is also paid to the comparison of various sources that measure and compare the volume of human capital in the Czech Republic.
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The Influence of Cultural Specifics on International Business Negotiation. Chinese Business Negotiation.
Odehnalová, Jitka ; Zadražilová, Dana (advisor) ; Lehmannová, Zuzana (referee) ; Nováková, Lenka (referee) ; Zhu, Jie (referee)
Since the People's Republic of China opened its market to the rest of the world, an enormous necessity to negotiate with Chinese business partners has arisen. Businessmen from the Czech Republic as well as those from all over the world face Chinese counterparts more and more often. Business relations are becoming deeper and negotiating skills play one of the key roles in the successful process of entering the Chinese market. Good interpersonal relations with Chinese business partners seem to be of great importance for creating and maintaining long-term business relations. This work mainly focuses on fundamental cultural determinants which influence the Chinese business behaviour. The goal of this thesis is to identify the core cultural factors which might cause misunderstandings or even conflicts in cooperation within any Czech-Chinese business negotiation. Through critical interviewing existing relevant literature the author studied specifics of Chinese business behaviour and defined areas requiring further research. According to the analysis of methods being used in managerial research and the aim of the thesis the author designed her own research to explore the above mentioned areas in detail (to identify the key problematic aspects of Czech-Chinese business negotiation process). Qualitative data was collected through semi-structured interviews with Czech businessmen and analyzed by using grounded theory. The work provides models of Chinese business negotiation behaviour, points out its specifics and concludes by designing a Czech-Chinese cross-cultural training.
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Social responsibility: Strategy proposal for VSE
Závodná, Zuzana ; Zadražilová, Dana (advisor) ; Zeman, Jiří (referee)
The goal of this work is to propose a social responsibility strategy for the University of Economics in Prague. This work aims to identify priorities for social responsibility in a public institution such as the University of Economics and propose a plan for realisation and implementationof the strategy. The challenge of the thesis is to clearly show that even for an organization like the University of Economics, it is relevant to build a social responsibility strategy in the long term.
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Venture Capital and Private Equity Investment
Bártík, Jan ; Zadražilová, Dana (advisor) ; Kursová, Eva (referee)
The thesis deals with venture capital and private equity from investor's point of view first. There are presented different types of investors, management companies and funds and the relation among these subjects. Venture capital and private equity is an alternative to finance business activities from the entrepreneurial perspective and this paper provides profile of an appropriate company and explains the relation between the investment fund and the company. The analytical part focuses on investment activity in the Czech Republic and the findings about level and structure are analysed with regard to selected factors from business and investment environment.
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Corporate Social Responsibility - Is It a Topic Just For The Business?
Borošová, Veronika ; Zadražilová, Dana (advisor) ; Zeman, Jiří (referee)
Diploma thesis introduces a modern concept of Corporate Social Responsibility - CSR. At the same time it searches for an answer to the question: Is a topic just for the business organisations? Or is there a space for involvement of public sector? Theoretical part defines the concept, proces of implementation and its new trends (Strategic CSR). It also deals with possibilities of public instituitions in world of CSR? The second part analyses (thanks to the questionnare research)the situation of CSR at one of the public instituitions - university, at University of Economics in prague specifically. The main goal was to find out students'insight into CSR issue at University of Economics in Prague and tries to find out the the most relevant topics for students.
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