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Marketing strategy of K-Consult in a domestic and foreign market
Hanzálek, Jan ; Gullová, Soňa (advisor) ; Stara, Jiří (referee)
The purpose of this work is to analyze marketing strategy of K-Consult company by using SWOT analysis, marketing mix and others. The theoretical part contains general characteristics of marketing strategies, SWOT analysis, marketing management, marketing mix and PEST analysis. The practical part aims to apply those procedures specifically on K-Consult. Moreover, the firm is compared with its rivals. The end supposes to sum up the whole information and suggests possible improvements in the future.
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Optimization of using of pesticides against pests in system of integrated production of vegetable
Kocourek, František ; Holý, Kamil ; Stará, Jitka
Methodology is addressed to farmers and growers of Brassica vegetable, mainly for growers in system of integrated production of vegetable. Methodology contain information and recommendation for control against main pests of Brassica vegetable necessary for implementation of principles of integrated control in agreement with legislation requirements valid from 2014. Selection of means against pests is based on evaluation of pre-harvest period of active substances of pesticides and evaluation of side effects of these substances on nontarget organisms. For each active substance of pesticide and evaluated vegetable species, data about residue degradation in dependence on time from term of application. According to residue degradation of pesticides in vegetable it is possible to state action pre-harvest periods for low-residue and no-residue vegetable production. Data about side effects on natural enemies and other non-target organisms are given for each active substance of pesticide allowed in EU for vegetable control including substances potentially available for allowing in the Czech Republic. According this knowledge it is possible to rank the active substance into green, yellow and red list of pesticides for integrated system of Brassica vegetable production.
Fulltext:  PDF
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Local producers support on Czech retail market
Stara, Jiří ; Průša, Přemysl (advisor) ; Pražáková, Emílie (referee)
The thesis was suggested and assigned by Tesco Stores CR. The idea behind is to find out whether supporting local producers can bring a competitive advantage to an involved retailer on the Czech retail market. It is focused primarily on fresh food categories which seem to be the most suitable for local sourcing prefernce. The thesis also considers the relationship between quality-origin-customer expectation. The practical part includes two researches-one studies marketing tools used by retailers present on Czech market in order to promote local producers. The other one provides Czech food producers' opinion on retailers controlling Czech retail market.
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The Deirdre Legend in Irish Fiction/Legenda o Deirdre v irské literatuře
STARÁ, Jitka
This thesis focuses on the research of available annals and manuscripts that contain the ?Deirdre Legend?, both in the early medieval or late medieval version. The work deals with the comparison of the legend to the three different works of Irish literature: a poem by Samuel Ferguson, a drama by John Millington Synge and a novel by James Stephens. The research is focused on analysis of subject, genre and factual changes which distinguish these three works from the original version of the legend.
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Retail marketing of consumer electronics
Stara, Jiří ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The theoretical part deals with the marketing mix and brand. More space is devoted to current trends in the world of consumer electronics and to the Czech market. Characteristics include technological development, the current state of retailing and major electronics manufacturers and retailers in the country. The research focuses on purchasing decisions in the category of consumer electronics. The work concludes with an overview of marketing tools suitable for this type of goods.
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