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Congruence of the Personal and Organizational Values
Krejčí, Jiří ; Havrdová, Zuzana (advisor) ; Marková, Monika (referee)
TITLE Congruence of the Personal and Organizational Values AUTHOR Jiří Krejčí ABSTRACT The aim of the research was with the assistance of research methods and different phases of action research to support reflection of values of individuals and the values of the selected organization and use it as an intervention in the process of improving the quality of care. The theoretical part describes the historical development of different perspectives on the organization and its management, the topic of organizational culture, its structure and composition and subsequent focus on organizational values. Empirical part is focused on increasing congruence of individual and organizational values in the organization through several stages of action research, which in this part of the paper, from the moment of diagnosis through planning surveys input status, plan and implement actions to its final evaluation. In conclusion, we describe the knowledge arising from our study that could be an inspiration for other organizations.
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Objective assessment and reduction of noise in musical signal
Rášo, Ondřej ; Makáň, Florian (referee) ; Krejčí, Jiří (referee) ; Balík, Miroslav (advisor)
The dissertation thesis focuses on objective assessment and reduction of disturbing background noise in a musical signal. In this work, a new algorithm for the assessment of background noise audibility is proposed. The listening tests performed show that this new algorithm better predicts the background noise audibility than the existing algorithms do. An advantage of this new algorithm is the fact that it can be used even in the case of a general audio signal and not only musical signal, i.e. in the case when the audibility of one sound on the background of another sound is assessed. The existing algorithms often fail in this case. The next part of the dissertation thesis deals with an adaptive segmentation scheme for the segmentation of long-term musical signals into short segments of different lengths. A new adaptive segmentation scheme is then introduced here. It has been shown that this new adaptive segmentation scheme significantly improves the subjectively perceived quality of the musical signal from the output of noise reduction systems which use this new adaptive segmentation scheme. The quality improvement is better than that achieved by other segmentation schemes tested.
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Business Ethics in the Company
Krejčí, Jiří ; Ing.Petr Hroník (referee) ; Putnová, Anna (advisor)
The master´s thesis deals with business ethics in business organizations. Theoretical part describes business ethics, its theoretical basis and insurance as a sector in which business ethics will be applied. The practical part analyzes the state of ethical standards in the selected company in the form of a query determines the state of awareness of important ethical regulations. The findings suggest steps to remedy the deficiencies.
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Corporate Performance Measurement
Pavlová, Petra ; Novotný, Ota (advisor) ; Krejčí, Jiří (referee)
This thesis deals with the application of Business Intelligence (BI) to support the corporate performance management in ISS Europe, spol. s r. o. This company provides licences and implements original software products as well as third-party software products. First, an analysis is conducted in the given company, which then serves as basis for the implementation of the BI solution that should be interconnected with the company strategies. The main goal is the implementation of a pilot BI solution to aid the monitoring and optimisation of corporate performance. Among secondary goals are the analysis of related concepts, business strategy analysis, strategic goals and systems identification and the proposition and implementation of a pilot BI solution. In its theoretical part, this thesis focuses on the analysis of concepts related to corporate performance and BI implementations and shortly describes the company together with its business strategy. The following practical part is based on the theoretical findings. An analysis of the company is carried out using the Balanced Scorecard (BSC) methodology, the result of which is depicted in a strategic map. This methodology is then supplemented by the Activity Based Costing (ABC) analytical method, which divides expenses according to assets. The results are informational data about which expenses are linked to handling individual developmental, implementational and operational demands for particular contracts. This is followed by an original proposition and the implementation of a BI solution which includes the creation of a Data Warehouse (DWH), designing Extract Transform and Load (ETL) and Online Analytical Processing (OLAP) systems and generating sample reports. The main contribution of this thesis is in providing the company management with an analysis of company data using a multidimensional perspective which can be used as basis for prompt and correct decision-making, realistic planning and performance and product optimisation.
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Open source tools for business architecture
Krejčí, Jiří ; Gála, Libor (advisor) ; Buchalcevová, Alena (referee)
Business architecture is compared to the enterprise architecture discipline still unexplored. While a number of papers and literature on enterprise architecture has been written, business architecture remains behind in this respect. This thesis mainly deals with the creation of a conceptual model of business architecture artifacts and comparing them with open source tools. The primary objective of this study is to compare open source tools to support the business architecture artifacts. To fulfill this primary objective is important secondary objective. The secondary objective is to analyze the most highly cited expert articles and scientific literature and analyzing the most common architectural frameworks in organizations. Based on the analysis of these sources of information create conceptual artifacts BA model with the largest number of their occurrence. These artifacts will be assigned to specific models, which fulfill them. After reaching the secondary target, comes the fulfillment of the primary objectives. Then selected open source tools will be compared with that created a conceptual model and evaluated as a measure of its fulfillment.
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Compare Pay per Click system implemented in the example of an advertising campaign.
Krejčí, Jiří ; Gála, Libor (advisor) ; Cerman, Michal (referee)
The aim of this thesis is to present advertising on the internet with the main focus on the following questions: what are the most important forms and what are the current and future trends in the advertising business industry. The main objective of this thesis is to compare different systems of Pay per click on the Czech internet in terms of their performance. Testing PPC system, an ad campaign for the company Kremo was created. This ad campaign was run on three major web sites which are available in the Czech internet market. These are Google, Seznam, and Centrum. Based on the results, the author evaluates which of those servers is the best for the campaign.
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