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Marketing Strategy of the Selected International Company
Sklenářová, Petra ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
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Communication Mix Proposal of Businessman Mgr. Lumir Bednarik
Mizerová, Petra ; Bednařík, Lumír (referee) ; Mráček, Pavel (advisor)
Master's thesis contains proposals for improvement of communication mix by entrepreneurial subject Mgr. Lumír Bednařík that is engaged in selling woodworking tools, wooden derivatives, plastics and light alloys. Thesis is supposed to be a basis for implementation of effective communication mix which contains proposals and recommendations whose objective is to strengthen relations with current customers and finding new ones. Execution of these proposals should lead to growth of businessman’s profit.
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Proposal Marketing Mix for Selected Company
Filková, Lucia ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor's thesis focuses on mapping the current state of the company, which operates in the market as a store with natural stone tiles, paving and various garden accessories. The content of the work is divided into three parts. The first part of the thesis contains a theory focused on the basic concepts of marketing. The second part is the analysis in which the company is presented, as well as the individual elements of the marketing mix. The last part of the work contains, based on the findings from the previous part, new proposals to improve the current marketing mix of the company.
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Development of Business Activities of Wellness Center
Urbánková, Andrea ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis is focused on the development of business activities of the company Ponder a.s., whose main aktivity is the operation of the 4Comfort wellness center. It contains a proposal for the development of business activities leading to an increase in income in the summer and at the same time helps to reduce fluctuations in sales that occur during the year. The proposal is implemented by extending the business model.
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Marketing Communication
Kalus, Jiří ; Škarková, Andrea (referee) ; Mráček, Pavel (advisor)
The dissertation aims on marketing communication of the company Mikrofarma, s.r.o., especially on shop in the centre of Brno. Theoretical part contains knowledges from marketing mix focusing on promotion and instruments of communication mix. After that is elaborated analysis of communication mix of shop in centre of Brno and it´s compared to close competitors. Base on knowledge from analysis part are created suggestions to built up promotion.
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Proposal for changes in the Marketing Mix of Balónový zámek s.r.o.
Náglová, Denisa ; Marková, Jitka (referee) ; Mráček, Pavel (advisor)
This Bachelor´s thesis is focused on the individual components of the marketing mix of the company Balónový zámek s.r.o., which its action falls under the company Balóny Kubíček spol. s.r.o.. The Bachelor´s thesis is divided into 3 parts. The first part deals with the theory, from the basic concepts of marketing, through tools until definition. The second part analyzes the selected company, the current status and its evaluation. Last, the final part is based on the analytical part, in which there was an evaluation of the current state and thanks to this there are designed your own ideas to improve the components of the marketing mix.
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Business Plan for Fitness Cafe Establishment
Trandová, Hana ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The aim of this diploma thesis is to compose a business plan for a foundation of a fitness café or a café specializing on a healthy life-style in Brno. Diploma thesis will be divided into 3 interwoven parts: a theoretical part, analytic part and proposal part. Theoretical part based on a literary retrieval will deal with basic terminology of the given subject and specification of the methods used for the analytic part of this thesis. Analytic part will rely on the strategy analysis and will focus on evaluating the general market conditions for the specific plan. The proposal part will further describe the business plan which would be based on the results of our previous market research. This part will contain the detailed description and financial, organisational and marketing plans. In the end I would analyze the risks of this project and set up the funding system.
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Marketing plan based on a chosen company
Ondrišová, Karolína ; Mráček, Pavel (referee) ; Kita, Peter (advisor)
The subject of this bachelor thesis is to create a marketing plan for natural pool Albatros in Ostrožská Nová Ves. In the theoretical part of the thesis are defined basic concepts of marketing planning and basics of extern and intern analysis of the enterprise. In the analytical part is described current state of the enterprise and it is further submitted to the intern and extern analysis. In the practical part of the thesis is described and designed the marketing plan itself, which is based on the knowledge obtained in the previous analysis.
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