Original title: Návrh komunikačního mixu podnikatele Mgr. Lumíra Bednaříka
Translated title: Communication Mix Proposal of Businessman Mgr. Lumir Bednarik
Authors: Mizerová, Petra ; Bednařík, Lumír (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; competition; customer.; Marketing; marketing mix; komunikační mix; konkurence; Marketing; marketingový mix; zákazník.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/31497

Permalink: http://www.nusl.cz/ntk/nusl-561432


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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