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Development of Business Activities of Company Jihomoravské rybnikářství, s. r. o.
Navrátilová, Pavla ; Kubíčková,, Lea (referee) ; Šimberová, Iveta (advisor)
The bachelor's thesis addresses the development of business activities of a company that provides sport fishing and operates a restaurant that serves as a background for fishermen. The theoretical basis is based on analyzes of the external environment, internal environment and analysis of the field environment. The results of the analyzes will be summarized in a SWOT analysis. All analyzes will help determine the company's position in the market and recommend proposals for the development of further business activities.
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Development of Business Activities - Establishment of a New Branch
Pallová, Veronika ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor's thesis will deal with development of business activities of the Prague company Ctibůrek výtahy s. r. o., namely the establishment of a new branch in Brno. The first part will define theoretical concepts. In the following part, the internal and external environment of the company will be analyzed. The information obtained in the analytical part will be used to create a business development plan and calculate the approximate cost. Finally, an economic evaluation will be performed, which will show if the expansion of the branch to Brno is economically beneficial.
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Marketing Plan for the Robertone Motors Company
Raždíková, Kateřina ; Ing.Václav Kuna (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis concentrates on theme marketing plan for company known as Robertone Motors which re-builds and repairs american cars. This company hasn´t have any marketing plan yet. It has tried for some propagation few times. That´s why I chose to write a complex marketing plan which can be useful for this company. Marketing plan is focused only on owners of american cars. Company wants to get back to them.
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Machine learning in customer churn prediction
Fridrich, Martin ; Chramcov, Bronislav (referee) ; Lenort, Radim (referee) ; Šimberová, Iveta (referee) ; Dostál, Petr (advisor)
The dissertation examines customer churn prediction in e-commerce retail settings, presenting the current research landscape, analyzing key trends, and pinpointing opportunities for further investigation. The literature review is conducted using language processing. The study aims to develop, implement, and evaluate a machine learning system for predicting customer churn in the e-commerce environment, considering the economic implications of retention efforts, and facilitating a deeper understanding of the modeled phenomenon. The solution is organized into sections covering problem definition, data comprehension and processing, model development, evaluation, interpretation, and deployment. The author extends the traditional concept of customer churn as the lack of a transaction in a future period with a novel idea of the incremental economic impact of a retention campaign. The notions are validated using two datasets. The modeling framework incorporates GLM, SVM, ANN, decision trees, and meta-algorithms. Bayesian optimization estimates external parameters related to data processing and model building. The understanding of the phenomena is enhanced using SHAP tools, which are improved in terms of computation and visual representation. From the perspective of natural prediction performance, random forests and gradient boosting dominate; in the original task, ANN also performs well. When considering the financial results of the retention campaign, the novel approach functions excellently, mainly when coupled with decision trees or meta-learning. Recency and frequency representations of interactions and transactions are identified as key features; the feature importance of customer value emerges in the novel approach. Identifying and comprehending customer segments to target directly supports subsequent retention initiatives. In summary, the thesis offers an extensive overview of novel methods and tools for predicting customer churn, which can be valuable for future research and practical applications in business or educational settings.
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Company´s Business Development Plan on the Markets of Automation and Technical Diagnostic
Červeň, Jakub ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This master thesis deals with the business development activities of the company 4dot Mechatronic Systems, s.r.o. which operates on the market of industrial automation and technical diagnostic. The internal and external environment is analyzed based on the knowledge from the theoretical section of the thesis to determine the current company's situation and analyze the environment which directly influences the company. Lastly, suggestions and recommendations for the business development of the company are proposed.
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Marketing Plan for Service Business
Daněk, Ondřej ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The subject of the work is marketing planning in service business. The aim of the work is creating of marketing plan for the company which is going to enter in market of nonstate health service device in colonhydroteraphy concretely. The aim of the work is creating long term strategic marketing plan and annual marketing plan. Theoretic part of the work is created by theoretic premises of marketing planning in service business. Next there is an explained notion from sector of companny business, for which the plan was created. Practical part of the work is occupied by marketing planning and creating of strategic and annual marketing plan for company called XY.
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Marketing Research of Customer Satisfaction
Váňová, Kateřina ; Macurová, Jana (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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Evaluation and Proposal of Company Expansion to the Foreign Markets
Musilová, Lucie ; Krejza, Zdeněk (referee) ; Šimberová, Iveta (advisor)
The aim of the thesis “Assessment and proposal of company’s expansion to foreign markets” is an evaluation of company’s decision to enter foreign markets. Evaluates company’s entry to the Slovak market via establishing a subsidiary company, assesses situation and proposes further follow-on courses of action for foreign expansion. The thesis strives to describe history and current status of controlling company as well as newly established subsidiary company.
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Development of Business Acitvities by Introducing a Service Laser Maze
Tranová, Petra ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The bachelor's thesis deals with the development of business activities of the company Laser Arena Brno. The work consists of four parts. The first part defines the problem and sets goals, methods and processing procedure. The theoretical part defines the necessary concepts needed to understand the issue. The following analytical part focuses on performing analysis from the external and internal environment to evaluate the current situation of the company and the market. The last part contains a proposal for thedevelopment of business activities of the company.
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