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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Sales Promotion and Advertising of Company
Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company.
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Proposal for Changes in the Employee Remuneration System in the Selected Company
Adámková, Marie ; Bednářová, Markéta (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis deals with the analysis of the remuneration system of the employees of the selected company, the aim of which is a proposal to improve the satisfaction of these employees. The theoretical part introduces the key concepts for better understanding, which are then used in other parts of the thesis. The analytical part evaluates the current situation within the employee remuneration system, which is the basic basis for the design part. The design part then develops changes to the employee reward system to better motivate employees.
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Development of a Small Family Business
Haklová, Denisa ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
The bachelor thesis deals with the development of a small family business Vinařství Švásta a Kadlec, located in the village Rakvice in the South Moravian Region. The theoretical part presents the basic theory of the selected topic and a detailed description of the individual analyses that are carried out in the analytical part. On the basis of the selected analyses, the shortcomings of the examined winery are then identified. In the proposal part, the possibilities of investments that will help the winery to develop more are presented. The main investment is the creation of gift baskets using the products of Švásta and Kadlec winery and possible cooperation with neighbouring enterprises.
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Marketing Communication of a Specific Product
Pospíšil, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on the addition and modification of marketing communication of a specific master's degree programme. The theoretical part deals with the issues of the university, focusing on the marketing mix, marketing communication and applicants' decision-making. The analytical part focuses on the current state of affairs, where proposals are made based on the outcomes of the analyses. The implementation of the proposals will mainly lead to an increase in the awareness of the study programme, which will also help to bring about an increase in the number of applications.
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Company Communication Mix
Gorošová, Dagmar ; Bednářová, Markéta (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal to extend the existing communication mix of Kinetic s. r. o. It is divided into three main parts. The first part of the thesis is theoretical and deals with the essential theoretical background to the given issue in the field of marketing and communication mix. The second part of the thesis is devoted to the introduction of the company and subsequent analysis of the current state of the communication mix. The thesis also includes research in the form of a questionnaire survey. Based on the analytical part, the last part of the thesis deals with possible proposals that expand the current communication mix of the company.
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Sales Promotion and Advertising of Company
Trebichalský, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the marketing communication in a specific company with a primary focus on sales promotion and advertising. The theoretical part focuses on the knowledge of marketing, marketing mix, marketing communication and communication mix. The analytical part introduces the company, the analysis of the current state of the company and its evaluation. The final part focuses on the suggestions for improving the marketing situation that result from the analytical part.
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Proposal for Changes of Motivational Programme in a Selected Company
Sedláková, Aneta ; Bednářová, Markéta (referee) ; Petrová, Kateřina (advisor)
The bachelor thesis focuses on the evaluation of the current motivation program of Montáže inženýrských sítí spol. s r. o. The aim of the thesis is to propose changes that will lead to optimization and increase of employee motivation. The theoretical background of the thesis defines important concepts that are used in the following parts of the thesis. The analytical part evaluates the current state of the motivation system in the company. Quantitative and qualitative methods were used in the research. For the quantitative research a questionnaire survey was conducted and for the qualitative research a structured interview with employees was conducted. The information obtained from the research is the basis for the design part. The actual solution proposals represent 7 possible suggestions for improving the company's incentive program.
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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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