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The history of communication of Skoda Plzeň 1918-1945
Drechslerová, Terezie ; Zábrodská, Kristina (advisor) ; Vranka, Marek (referee)
The thesis describes the communication of the Škoda Plzeň brand between 1918 and 1945. During this period, Škoda was the largest industrial enterprise in Czechoslovakia and its products were equal to those offered by foreign competitors. The thesis covers the company's history from its foundation by Emil Škoda in 1869 up till 1945. This Bachelor's thesis also mentions the biggest personalities of the firm: Emil Škoda and Karel Loevenstein, the pioneer of modern management and promotional methods at the company. Furthermore, the thesis follows the Škoda company in the context of the society from the end of the First World War up till the beginning of World War II. The largest part of the thesis is a section that covers the company's communication, promotion and marketing strategies, especially during the first Czechoslovak Republic, because this period was - in terms not only of the progress of promotion - the most fruitful period for the company. This section comprehensively covers the company's values and policies with regard to promotion and focuses on describing the operations of the Press, Information and Promotion Department under the leadership of Josef Svátek and the key tasks of this department. The conclusion and result of the thesis is an overall evaluation and summary of Škoda's...
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Czech food blogosphere and its development
Bambušková, Martina ; Nováková, Petra (advisor) ; Zábrodská, Kristina (referee)
The thesis deals with the Czech food blogosphere and its development. It describes food studies and theoretical disciplines which had participated on the development. It presents current trends of online gastronomy. It defines blogs with the short note of the Web 2.0, describes their history. Also mentions the authors of the blogs as online influencers who might influence own readers and their opinions. It is followed by the history of foreign and Czech food blogs with their main representatives. Commercial possibility of blog and professionalism of bloggers is also mentioned. Part of the thesis presents the external and internal motivations to write blog. Shortly, the thesis describes the critism of food blogs and also the plagiarism issues. The thesis presents the future of blogging as well. The conducted qualitative research is based on six semi-structured interviews with food bloggers and deals with their opinions of the Czech food blogosphere and creating and maintaining the blogs. It researches their motivation to write and tries to find out the positive and negative aspect of blogging and presumed development of Czech food blogs.
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Czech language style of television advertising of the new millenium on the example of the T-Mobile's media campaign
Steklá, Kateřina ; Klabíková Rábová, Tereza (advisor) ; Zábrodská, Kristina (referee)
Czech language style of television advertising of the new millenium on the example of the T-Mobile's media campaign This bachelor thesis deals with the contemporary language style of Czech advertising on the example of brand communication/ advertising campaign of T-Mobile. The work is divided into two parts: theoretical and practical. The theoretical block introduces the context of advertising and shows the characteristics of advertising messages and language of advertising discourse. The focus is on the practical part which analyzes the advertising media campaign of T-Mobile and other operators published in the television from January 2012 to May 2013. The work observes the typical advertising characteristic of T-Mobile and deals with comparison of communication of T-Mobile with other operators.
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The launch of ČT:D television channel through the eyes of pedagogical staff and the parents of preschool children
Novotná, Helena ; Wolák, Radim (advisor) ; Zábrodská, Kristina (referee)
In August 2013 a new television channel called ČT:D was launched in the Czech Republic - a public service children's channel. In this thesis I introduce ČT:D and put it in contrast with the commercial channels. The thesis includes a summary of children's television channels which compete with ČT:D during the research period, as well as an overview of public service television channels which broadcast in European countries, focusing on German KiKA and British CBBC and CBeebies. As part of this thesis a research was carried out utilizing in-depth interviews to examine preschool children's parents' opinions on the new broadcast. Especially interesting and valuable are the interviews with a preschool teacher and a special needs educator, who looks after disabled children on a daily basis. The research was conducted in three stages and thus records the parents' expectations, their first impressions and evalution of the specific shows, as well as of the channel overall. For the conduction of the interviews and their analysis, subject areas were set so that this thesis focuses on the differencies of ČT:D from the commercial channels when presenting the parents' opinions and on the perception of its public-service aspect, also on its safeness, utilization of web sites, the downsides and recommended...
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The analysis of the Palach's week in 1989 in selected media
Štenglová, Marie ; Skalecká, Veronika (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis "The Analysis of the Palach Week in 1989 in Selected Media" deals with the presentation of (presents) incidents which happened during the Palach Week on from the 15th to the 21st of January 1989 in the official media and their unofficial alternatives. The aim of this work is to clarify, how truthful or misleading was information in the largest media in the context of real historical events in the totalitarian establishment of the Czechoslovak Socialist Republic. The theme is based on an act of Jan Palach in 1969, which has been reminded twenty years later by manifestations of civil initiatives calling for democratization of the regime. The work researches news reports and articles in The Czechoslovak Television, The Czechoslovak Radio, Radio Free Europe, BBC, Voice of America, Prague's Evening newspaper (Večerní Praha) and Lidové noviny. By using the qualitative content and frequency analysis, it compares the information given to the people by the normalization media controlled by the Communist Party of Czechoslovakia and the independent samizdat titles.
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Horrible histories - education show of television channel ČT:D
Chraščová, Veronika ; Wolák, Radim (advisor) ; Zábrodská, Kristina (referee)
The objective of this Bachelor's thesis is to primarily establish whether the Horrible Histories series is suitable for children aged 8+ as recommended by the authors. Furthermore, I focus on the influence and impact that the series may have on child viewers; I am interested in the educational benefit of the series and I reflect on the position of the Horrible Histories as an entertaining educational programme. In the theoretical section of my thesis I focus on the characteristics of ČT :D, the Czech Television channel designed for children as well as on the book and film series called Horrible Histories. I also mention the theme of the effect of television on child viewers. Main emphasis is put on the empirical part of my thesis. 50 children aged 8-12 years were enrolled in the survey. I have also collected opinions of teachers and parents of the children of the age under scrutiny, which should confirm or negate the results of my research. The results show that the programme is suitable for the minimum age of 10 years. In order to comprehend the context and get the maximum benefit from the programme, the ideal age is 12 years. Watching the series at lower age may have a negative impact on the children. The educational benefit of the programme is minimal anyway. Parental mediation seems ideal in...
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Media phenomenon of healthy food system focusing on media celebrities of gastronomy
Nerudová, Dana ; Osvaldová, Barbora (advisor) ; Zábrodská, Kristina (referee)
This thesis is describing a current media phenomenon of gastronomy and healthy eating habits. This thesis describes the eating habits before and after the year 1989. It deals also with the global tendencies, including for example globalization, technological progress and prosperity. It also summarizes major gastro trends in the Czech Republic. Next part of the thesis is focused on this phenomenon in the field of media. A special attention is paid to TV because of its biggest potential of influence. Closer attention is paid to well-known media gastronomic celebrities, who are supposed to have a major influence on shopping customs and eating habits of the society. This thesis includes a questionnaire survey about the public awareness of the well-known personalities and the quantitative analysis of the daily newspaper.
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Life style in Czechoslovakia (1918 - 1938) described in gastronomy sections in newspapers and journals of that time
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee)
The popularity of the First Czechoslovak Republic in today's press is evident. The rebirth of Czech cuisine is apparent in an inland gastronomy in the last five or seven years. Both chefs and food writers refer to the First Czechoslovak Republic gastronomy more and more frequently and speak highly of its quality and taste. There is no omnibus covering alimentation in Czechoslovakia during the years 1918 - 1938. Pieces of information can be found in memoires, in books dealing with the history of everyday life, in folklore studies and last, but not least, in historical press. An outline of the inland gastronomy in 1918 - 1938 was made in my diploma thesis Gastronomy in the First Czechoslovak Republic press (2012). Using a content analysis method the four biggest newspapers and eight women's journals published between 1918 - 1938 on Czechoslovak territory were examined. Articles were selected on the basis of important religious holidays and traditions (Christmas, harvest etc.) in the years outstanding for the First Republic development (1918, 1919, 1921, 1924, 1929, 1933, 1935 a 1938). For further findings of additional and linking facts, the historical analysis method is used as well. My PhD thesis is based on my previous diploma thesis, but it is more concise, the structure of chapters is changed,...
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Analysis of domestic gastronomy periodicals after year 2000
Eliášová, Klára ; Zábrodská, Kristina (advisor) ; Ježková, Tereza (referee)
Bachelor thesis Analysis of domestic gastronomic periodicals after year 2000 is focused on development of the most read periodicals in Czech republic from gastronomy sphere. Main goal was to find out, which outside effects are influencing them the most and how. Also if all of the effects influenced all of the titles the same way. The anticipated outside effects are financial crisis of 2008, possibility of importing products, famous gastronomy people and growing interest in healthy lifestyle. Content analysis was used for the research, because it is systematic, it is possible to apply it on all of the periodicals and it provides clear results. First the paper researches each of the titles individually and after that compares them between each other. In the end some of the hypothesis proved right, mainly hypothesis about advertising growth and presence of the exotic recipes. Recipes focused on health in Apetit and Gurmet proved development of science fields. Hypothesis connected to famous and important people of gastronomy was found not to be correct. Periodicals did not react to the same influences the same way, but all of their reactions are noticeable and provable.
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Media image show star dance and its impact on the public
Morávková, Pavlína ; Kruml, Milan (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis is to create the media image of the StarDance... Když hvězdy tančí show in printed media, on the internet and on Česká televize and analyze its impact on the general public. The StarDance show is a global TV franchise broadcast in more than thirty countries around the world. It originated in the United Kingdom as Strictly Come Dancing. Česká televize bought the license and broadcast the first season in 2006. The thesis compares the Czech version of the show with the original British version as well as the Polish one, drawing attention to the differences in the number of episodes and couples, in the way the competition is judged etc. StarDance is an entertaining dance show which follows the competition of couples composed of a celebrity and a professional dancer. The dances which the couples practice are mostly ballroom dances usually taught in dance classes for general public. The media image is closely connected to the public ballroom classes. Its main purpose is to examine whether StarDance has raised awareness of social dance and helped arouse interest in dance classes. The internationally acclaimed show comprises more than just the Saturday live broadcast. Both the show's web pages and its Facebook profile teem with commentaries, interviews and picture. Chapter 3 StarDance...
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