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New approaches to the Management of Human Resources – Freedom at Work
Dufková, Kateřina ; Legnerová, Kateřina (advisor) ; Stříteský, Marek (referee)
The Bachelor`s thesis deals with the topic of freedom at work. The main goal is to prove if the Czech Republic is prepared for the concept Freedom at Work and if the employees in these companies are satisfied. In theoretical part there is explained the importance of freedom for the people, the idea of freedom at work and its history. Besides that there are introduced companies, which represent this idea abroad. The practical part analyses Czech companies related to this concept and try to prove the satisfaction of the employees in one of the Czech educational freedom company named Scio. The result of the thesis is the evaluation of degree of freedom in the company and some suggestions to the future.
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The potential of branding in the hotel industry
Dufková, Kateřina ; Bakos, Tomáš (advisor) ; Valentová, Jana (referee)
The aim of this diploma paper is to discover if integration of hotels into hotel chains and hotel group is for the hotel industry the right direction. The first part defines what a brand is, why is created by companies and how a brand should be managed. Afterwards, brands strategies are identified. The paper describes possible ways of cooperation between hotels and hotel groups and tries to find out if this cooperation is beneficial or not. The last part of the paper is about Carlson Rezidor Hotel Group, Park Inn by Radisson and about hotel Park Inn Prague. The brand Park Inn by Radisson is analyzed on the basis what was discovered in the first part of the paper. The most significant advantages and disadvantages of hotel's cooperation with hotel group are identified. The paper ends with a statement that integration of hotels into hotel chains and hotel groups is very important and is therefore the future of the hotel industry.
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Golf tourism in the Czech Republic
Dufková, Kateřina ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee)
Bachelor thesis "Golf tourism in the Czech Republic" aims to find out if the Czech Republic has the potential to become a mature golf destination and whether the title of "Undiscovered Golf Destination of the Year 2007" has had an influence on the development of Czech golf tourism and on the increase of number of tourists coming to play golf. The first part mentions what status takes golf tourism within the tourism industry of the Czech Republic and why it is important to deal with this type of tourism. Afterwards the thesis gives a brief overview of the historical development of golf in the Czech Republic since its beginning until now and also outlines the basic profile of a golf tourist. The next section is concerned with the conditions of the development of golf tourism in the country. Firstly, it focuses on the selective conditions, where it refers to the political situation in the country, the environment and especially to the promotion of golf and golf tourism in general. Within the frame of localizing conditions this work deals with natural and social conditions and the attractiveness. Realizing conditions are dedicated to golf courses, accommodation and catering facilities, travel agencies and travel agents involved in golf tourism, furthermore to transport and tourist information centers. Moreover, there have been defined various golf packages, which can be arranged for golf tourists in the Czech Republic. The paper also shows the results of the research on incoming golf tourism in the years of 2007 and 2008 by Czech Tourism. These surveys identified the profile of a golf tourist and the approximate number of foreign tourists who come to play golf in the Czech Republic. In conclusion, the paper deals with golf tourism perspectives, the advantages and opportunities for Czech golf tourism and the problems that could impede its development.
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Organizace na ochranu spotřebitele v České republice
Dufková, Kateřina ; Horová, Olga (advisor) ; Přikrylová, Klára (referee)
Tato práce podává ucelený přehled o organizacích na ochranu spotřebitele v České republice, jejich základní funkce, vize, cíle a možnosti jak je kontaktovat. Jsou zde zmíněny i nejdůležitější státní dozorové organizace a právní úprava ochrany spotřebitele. Nejdůležitější část je věnována zmapování znalosti spotřebitelských organizací mezi obyvateli České republiky. Pomocí dotazníku bylo zjišťováno, které oganizace jsou nejznámější, jakým způsobem se dostaly do povědomí spotřebitelů. Zda spotřebtitelé vědí, jak je kontaktovat.
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