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THE CONSUMPTION OF BANALITY: live-streaming China
Zheng, Minghui ; DVOŘÁK, Tomáš (advisor) ; ŠIMŮNEK, Michal (referee)
In this essay the author describes and critically reflects on the online live-streaming phenomena in mainland China. Within the last three years (2015 - 2018), online live-streaming became one of the most popular topics and potent business models in China. This relatively new media form is by now wildly accepted, to such an extent that it is used by different state departments in several cities, such as the fire department, traffic police, the communist youth league and so on and so forth. In June 2017, the number of live-stream users who had installed a streaming application was over 300 million, that is, an astonishing 45.6% of all internet users in China. In this essay, the author critically reflects on the development of this new social phenomena by creating a brief genealogy of live-streaming from its origin in game-streaming in the early years of the 21st century until today in 2018. Critical questions are asked about whether embracing whatever change called “high-tech” without hesitation, absorbing whatever new elements from any advanced models without any criticism, could cause other results worse than being technologically backwards? What happens when our private life become increasingly transparent? What does it mean to consume videos of people eating noodles in real-time? What does this desire tell us? The author also ponders upon the potential political potentiality of live-streaming and asks whether live-streaming can be used against the government, who control their online activity on a day to day basis? She also reflects on how artists can use live-streaming to make performance pieces? And, what role would chance encounters play within this context?
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Botanic Expansion
Netočný, Martin ; ŠIMŮNEK, Michal (advisor) ; LEDVINA, Josef (referee)
In the context of contamporary Czech science scene is nowadays possible to find several persons, whose activity is exceeding area of exact research. Projects realized by those people are in discours targed by primary focus of the field of their study, however by its quality often tend to interdiciplinar space. One of the main aspects which is possible to find in this kind of work is significant accent of aesthetic viewing of that problematic. Almost obsessive tension of this interdisciplinary thinking is present in work of botanic Jan Albert Šturma, whose science and artistic research is focused on expansive plants in European context. His activities are full of formal similarities with Czech underground scene of 60s and 70s, mostly happenings around bands The Primitives Group, Plastic People of the Universe and Dg. 307. Yet realized land art installations are typical by their intuitive unchained atmosphere and inclination to pseudosacral theme. This work aims to chart selected projects of Albert Šturma in the way of creative research and with use of participating observation method document the actual ones.
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Bauhaus in the Soviet Union
Semerikova, Elena ; LEDVINA, Josef (advisor) ; ŠIMŮNEK, Michal (referee)
There is no doubt that the Bauhaus is one of the most influential art school of the 20th century. In this BA Final Theoretical Thesis I have tried to analyse the relationship between the German architects from Bauhaus and the architectural community in the Soviet Union in the 1920s and 1930s.
As a result, I have found a connection in the professional and social aspects. Also, in this work, there is the analysis a current condition of the Bauhaus Heritage in Russia
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What Does Today's Image Record.
Yu, Xiang ; DVOŘÁK, Tomáš (advisor) ; ŠIMŮNEK, Michal (referee)
The thesis describes and analyses post-documentary photography with emphasis on contemporary Chinese theory and practice. The traditionally defined documentary function of photography has been challenged on many sides and the technology growth of the new media has caused the structural change of photographic language. Documentary function, the core characteristics of photographic language, is rapidly falling apart in this change. As an imported tool, photography has taken a special road in its growth in China. For well known ideology reasons, the documentary function of photography has displayed some very peculiar changes in its traditional past as well as in globalized China today. This paper will try to analyze various causes that influence the documentary function of photography, compare political and cultural differences and show the post-documentary characteristics of contemporary Chinese photography.
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Using the online marketing tools of the selected business (case study)
Nešpor, Václav ; Šimůnek, Michal (advisor)
In the theoretical part are described various tools of digital marketing and their specifics. Furthermore, the work provides the necessary expertise to compile a situational analysis and marketing plan. The theoretical part follows the empirical part, which tries to meaningfully interconnect the acquired theoretical knowledge in the context of exploring small business marketing activities. The aim of the bachelor thesis is to find out whether and to what extent it is important for small entrepreneurs to use digital marketing tools. Furthermore, the aim of the thesis is to obtain realistically useful outputs for the company being investigated. These are situational analyses; A case study on the use of digital marketing tools along with a set of recommendations for improvement; A plan for a specific marketing campaign.
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The car as a place to live?
Maršálek, Jan ; Šimůnek, Michal (advisor)
A personal car belongs among the key aspects of living in developed countries and as such is being connected to a number of social meanings that people are not very often aware of. A car represents a materialization of our freedom of movement, it is considered to be a status symbol, for some it may be a personal kind of sanctuary, specific personal space etc. People do spend more and more time in cars and yet, they are very restrictively able to reflect to what other activities do they use their car for or what kinds of technology do they use while driving or just being a passenger. Activities people do during driving as well as a variety of stuff they get to fill their newly bought car may be very interesting for understanding consumer behaviour of car-drivers. The main purpose of this thesis is to try to understand what, when and why do people buy to put into their cars, to describe the consumer behaviour of those who nearly live in their cars. The methodology is based e.g. on questionnaire survey. As a very interesting alternative may be also seen a qualitative method of interviews supported with photography (comparison with e.g. G. Bell. 2011. Unpacking Cars: Doint Anthropology at Intel. Anthronotes 32(2), 1-6. Available in http://anthropology.si.edu/outreach/anthnote/Fall2011web.pdf ).
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False Advertising in Tourism
Výrosteková, Petra ; Hejda, Jan (advisor) ; Šimůnek, Michal (referee)
This Bachelors thesis introduces the issue of false advertising from legal and marketing point of view. It presents specific examples of false advertising in various fields, with an emphasis on tourism. A questionnaire survey was conducted to complement the thesis by showing respondents' experience with false advertising and to show how it impacts their purchasing behaviour.
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