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The use of social networks in marketing small and medium enterprises
Neradová, Jaroslava ; Trčka, Adam (advisor) ; Molnár, Zdeněk (referee)
This work is concentrated on marketing in an environment of social networks and the Internet. It describes how the company had in creating marketing on social networks and what rules do SMO (social media optimization) should follow. In the theoretical part, learn about what is actually social networks are, when and under what conditions, and naturally there arose an overview of the most famous, which are further specified. Most focus on the social network Facebook, which is probably the most popular and widely used for marketing. The practical part includes the presentation of the company marketing practices, which I chose as a practical example of using this strategy. Then follows an analysis of their current situation and then outline the optimal solution for web pages and use social networks.
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Internet marketing through social networks and PPC
Koubek, Martin ; Molnár, Zdeněk (advisor) ; Trčka, Adam (referee)
This work presents tools of internet marketing, their potential to help in business and which one decide to choose. In the beginning theoretical part, my work describes actual internet marketing tools, types of internet add campaigns and social networks. Then it is followed by practical main part. In this part, I presents concrete solution how to make internet presentation in small business. I describe which PPC system is good choice and then how to make adds in these systems. Next is optimalization in PPC and I show results of this move. I describe options in Social networks and make a concrete business presentation through Facebook.
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Possibilities and specifications of usage of social networks in logistics
Vrba, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The main purpose of this thesis is to examine current most important social networks usable in Czech Republic and evaluate usefulness for logistic companies. The aims of thesis are basics of internet marketing, separation of social networks and evaluation their commercial potential. Author attaches his research in form of questionnaire aimed on current usage social networks in logistic companies and compiles recommendations how use social network for commercial purpose.
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Options for efficient use of social networks for small and medium-sized enterprises
Král, Marek ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
This bachelor thesis concerns the problematic of social networks and their usage for marketing purposes. In theoretical part there are described tools of the most famous social site -- Facebook, that are usable for marketing purposes, as well as its advantages and disadvantages. In practical part there is analysed outdoor segment and suitable usage of social networks as Facebook. Furthermore analysis of electivity and current usefulness is done. In last practical part there are suggested and realized suitable Facebook tools, that company NorthFinder will use for marketing purposes as well as for feedback from users. Analysis of Facebook outputs is also done including the possible usage of these data for future development
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The use of Competitive Intelligence methods in SME
Holba, Jakub ; Molnár, Zdeněk (advisor) ; Svobodová, Ivana (referee)
This graduation thesis deals with the RILD Ltd. analysis. The business activity of the company is the production and distribution of domestic glass. The objective of this graduation thesis is to gain information about the manufacture of glass, to analyze the company activities, to find out the company strengths and weaknesses, to analyze the inner and outer company environment and to compose the list of recommendations for the company top management. Information was drawn from the company internal sources (the final accounts, the financial balance-sheets, price lists etc.), basic literature and the Internet. Obtained information help the company to decisively influence the company activities due to the planned expansion to Hungary and adopt new measures.
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Web desing for small construction company
Konáš, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor thesis is focused on creating a website for a small construction company and designing the marketing audit within the capability of the company. Some methods are implemented during creating the website and some will serve as bases for other possible steps in the future. The theoretical part deals with the process of creating websites for small organisations and is focused on rules and procedures, which should be followed in order to create quality web pages. There is also described which role plays the website for organizations and for customers. After the theoretical part follows the practical part, which describes the creation of website for the company Promonasta. This creation is according to knowledge and own experience of the author, based on analysis and design of optimal marketing strategy. The main aim of this thesis is to improve the existing "bad" position of the firm on the Internet and thus attracts possible customers.
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Design of the ECM management model in the context of informatics management
Lukašovská, Renáta ; Pour, Jan (advisor) ; Svoboda, Vít (referee) ; Molnár, Zdeněk (referee)
Práce je zaměřena na návrh procesů a služeb ECM, o které je rozšířen referenční model řízení podnikové informatiky katedry informačních technologií VŠE v Praze. Na strategické, taktické a operativní úrovni řízení jsou definovány procesy a služby ECM a k nim příslušné parametry a metriky s tím, že je respektována platná legislativa a požadavky systémů řízení jakosti. V aplikační části práce jsou uvedeny výstupy z ověření modelu řízení ECM v praxi a výsledky průzkumu zaměřeného na zjištění stavu implementace aplikací ECM v organizacích působících na českém trhu.
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Linking mechanisms for component-based Services and IT Governance
Müller, Carsten ; Voříšek, Jiří (advisor) ; Molnár, Zdeněk (referee) ; Hujňák, Petr (referee)
Abstract Academic support in IT Governance focuses static viewpoints on IT Governance. IT Governance in a global context has to cater for intensive competition, cultural diversity, and various fluctuating economic conditions. A static model of IT Governance and organisation cannot adequately address these issues. A major goal of this Dissertation is to develop a Framework for component-based IT Governance using dynamic Linkage Mechanisms to allow the determination of an optimum (resource-) flow. Linkage Mechanisms are dynamic arrangements and IT Governance Service Value Channels between IT Governance Components in the IT Governance Domain and allow communication between them. The (resource-) flow is based on transactions. These dynamic networks of relationships allow for greater flexibility and agility in acquiring, combining and deploying required IT Resources and IT assets. In this new research approach methods of the Object-oriented Modelling and Operations Research are applied to IT Governance disciplines. The result of this Dissertation is a generic, model-based, reusable and expandable 'building block' for the component-based design of an IT Governance Domain. This building block is composed of process oriented models, structured processes, strategies for optimisation and application use cases. It is shown how the architecture for the performance of a concrete IT Governance Domain is instrumented and in this way a component-based IT Governance is performed. Possible addressees of the results of this Dissertation are following: - ITG architects and (software-) developers who would like to implement the components, services or a platform for component-based ITG; - ITG managers or Chief Information Officers (CIO) who would like to construct a better understanding for requirements and relationships in the context ITG; - Auditors who would like to control and audit the conformity of an ITG Domain against a generic requirements catalogue; - Authors of Standards and Best Practice-Frameworks in the ITG area as-well-as scientists who are working with related research questions in the context ITG.
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Analysis of selected processes of student society
Petrásek, Matěj ; Trčka, Adam (advisor) ; Molnár, Zdeněk (referee)
The thesis is aimed on the analysis of the selected processes of the student society -- Všehrd. The introductory theoretical part in second chapter is substantial. It compiles the basic institutions and it gives the opportunity to understand the topic even to nonqualified reader. The general principles and the modeling concept, modified for the lack of background for the current process model, are the essential part of this introduction. The third chapter is dedicated to analysis of the present and future of Všehrd. The process models are based on this analysis. The process models -- basic, hierarchy and selected key process -- are fourth chapter of the thesis. In the fifth chapter SW tools for the support of designed process models are discussed. The sixth chapter is dedicated to verification of the process analysis results based on the interview with Všehrd's members. And the designed process models are confronted with the similar student organization AIESEC ČZU in the seventh chapter of the thesis. The purpose of the thesis is to introduce the possibilities of the process modeling to the student organizations and to set the fundamentals for the implementation of designed process models and for the future complex analysis of Všehrd.
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Possibilities of Competitive Intelligence serviceability in executive IS
Horáková, Markéta ; Novotný, Ota (advisor) ; Molnár, Zdeněk (referee)
Executive information systems or Business Intelligence (BI) systems are implemented in the majority of companies today. Contemporary trend is to focus these systems on the Corporate Performance Management (CPM), in which special processes, methodologies and metrics necessary for measurement and management of the business performance are used. This thesis explores how principles and tools of Competitive Intelligence (CI) may be applied in these systems. CI is another discipline useful for strategic management of a company. In the theoretical part of this thesis are briefly described principles of BI, CPM and CI. The main aim is to analyze the possibility, whether we can extend a potential of the executive information systems through the usage of Competitive Intelligence principles and technologies. This part is based especially on technical literature and other relevant sources. The practical part of the thesis explores these questions on a real system called the Business Navigation System (BNS). The aim is to analyze BNS in a viewpoint of Competitive Intelligence serviceability and to design new functionality. The contribution of this thesis in the theoretic area is the consideration; whether it's possible to derive benefit from the principles of CI in the executive information systems. The practical contribution is an evaluation of BNS and the suggestions, how to involve technologies of CI to the some modules of this system.
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