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Audience Perception during Theatre Performance
Urbánek, Tomáš ; Pšenička, Martin (advisor) ; Sarkissian, Alena (referee)
This diploma thesis is about audience of theatre performance. It focuses on specificity of individual perception but also on perception of the audience as a unit and it examines relations between them. The thesis is based on interdisciplinary cooperation of theatre studies, cognitive science, neuroscience and psychology. It finds its goal at the topic analysis based on approach of theatre and cognitive studies. It offers a few ways, that is possible to use during the perception analysis and its specificity. In the final part it offers several ways of experimental research of the topic and its risks. Key words: theatre, spectator, perception, memory, cognitive science, psychology
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Psychological testing of minorities: Inspiration from methodology of cross-cultural psychology
Čeněk, J. ; Urbánek, Tomáš
This presentation is focused on the problematics of psychological testing and the adaptation of psychological methods in Czech Republic. The emphasis is placed on the testing of Czech minorities. The goal of the presentation is to summarize the current state of psychological testing in Czech Republic, to indicate certain limits in the quality of Czech psychological tests, and to propose steps that could be used to improve the state. Cross-cultural psychology offers a set of principles and methods, both of qualitative and quantitative nature, which can be used not only for the evaluation of the existing psychological tests with respect to the tested populations (e. g. minorities), but also for the successful creation or adaptation of new tests.
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Sponsorship as a component of a company's business and marketing strategy
Hampl, Radek ; Říha, David (advisor) ; Urbánek, Tomáš (referee)
This diploma thesis focuses on the analysis of sponsorship, as one of the tools of business and marketing strategy of a company. The theoretical part of this thesis focuses on defining the concept of sponsorship and its position within the business and marketing strategy of a company. The practical part of this thesis focuses on the analysis of sponsorship activities of companies that are partners of the minor field Sales Management. The research is based on personal interviews with the top managers of these companies.
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P and d (Practical usage of statistical and substantive significance in Czech social sciences)
Soukup, Petr ; Jeřábek, Hynek (advisor) ; Urbánek, Tomáš (referee) ; Hebák, Petr (referee)
Resume The thesis is focused on the usage of statistical and substantive significance in the Czech social science. The thesis consists of four articles (3 published, 1 unpublished yet), introduction and conclusion including practical recommendations. The aim of the thesis is theoretically describe the current " standards" in the use of statistical and substantive significance and through research (content analysis) of articles published in the three leading Czech journals (Czechoslovak Psychology , Pedagogy and Czech Sociological Journal) empirically assess whether the published articles adhere to the " standards" in the field of statistics and the substantive significance of the results . Basic research question was: How are current " standards" followed in the use of statistical and substantive significance in the Czech social science production? In addition to the basic research questions were additional (auxiliary) research questions: What are the basic limits of statistical significance, i.e. in which cases statistical tests are not appropriate to use? What are the shortcomings of statistical significance itself, and what are the most common problems in the practical use of it by researchers? What are the alternatives to the concept of statistical significance? How is it possible to assess the...
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What makes a reasonable player: self-regulation, time perspective and habits in online gaming
Lukavská, Kateřina ; Chrz, Vladimír (advisor) ; Klusák, Miroslav (referee) ; Urbánek, Tomáš (referee)
The thesis concerns factors that affect the intensity of MMORPG playing and the gaming addiction symptoms. In the theoretical part, I discuss approaches to the excessive and problematic gaming. I argue for the shift of perspective from gaming addiction disorder toward self-regulation, time perspective, activity theory and habitual regulation. Two inventory-based studies were conducted in order to empirically verify the effect of proposed variables on MMORPG usage. First, the significant role of Time Perspective (TP), measured by Zimbardo Time Perspective Inventory (ZTPI), has been confirmed. Second, the habitual regulation had been identified to significantly affect the usage. The habits related to usage were measured by the new psychometrical tool - Cues Sensitivity Scale (CSS). TP and habits influence the usage together - the effect of TP is partially mediated through Cues Sensitivity as well as through the players' deliberate regulation of playing time. All measured variables showed stability in time (measured after three years in subset of respondents). Data was analyzed with statistical methods, mainly with Partial-Least-Squares Path- Modelling (PLS-PM). The part of the data - respondents' strategies of playing time regulation - were analyzed qualitatively.
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