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Strategic analysis
Žatečka, Martin ; Krause, Josef (advisor) ; Táborský, Radek (referee)
The goal of this Master´s thesis is the implementation of strategic analysis for ZDAR, a.s. The Master´s thesis is divided into two key parts, the theoretical-methodological part and the practical part. In the first part, basic concepts related to strategic analysis, strategic management and furthermore there will be described the individual analytical apparatuses that will be used in my Master´s thesis. In the practical part of my diploma thesis will be presented the analyzed company, analyzes will be gradually performed internal and external environment of the company and will be analyzed the strengths and weaknesses, evaluate the opportunities and threats. Part of the practical part includes strategic recommendations that will be derived from the results of the strategic analysis.
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Business plan
Talánová, Mária ; Krause, Josef (advisor) ; Špička, Jindřich (referee)
The aim of this diploma thesis is to prepare a business plan for an already existing social cashback web portal and to verify its viability. The thesis is divided into two parts. The theoretical part defines basic terms such as business and entrepreneurship, business plan and its components. In the practical part, you will find a concrete description of the business opportunity and analysis of the factors influencing its future development, including financial plan. Based on the results and the business plan, it is not recommended to continue the project due to the negative results of financial indicators and various methods of investment evaluation (net present value, internal rate of return).
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Strategic analysis
Dvořák, Miroslav ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The purpose of this bachelor thesis is to evaluate the position of Groupe Renault within the current automotive industry with strategic analysis´ tools and methods. These methods of external and internal environment analysis are described in the theoretical part, and then applied to the practical part. Great emphasis is put on the automotive industry and portfolio analysis. Financial analysis in this thesis gives the brief overview of Groupe Renault´s financial situation and factors, that affected final economic results. The last part contains SWOT analysis, which summarizes all individual parts into SWOT matrix and is followed by a summary and recomendations for further development of all brands within Groupe Renault.
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Strategic analysis of an enterprise
Bohatyrov, Dmytro ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
This bachelor thesis is dedicated to an analysis of strategic position of Plzensky Prazdroj, a.s. Theoretic body describes the thought sources of strategy view as a process of searching for a match between opportunities, which stem from the micro environment structure, and internal capabilities, which allow the enterprise to use these opportunities; further, it describes techniques used and characteristics evaluated during the analysis. Practical body applies these techniques upon Plzensky Prazdroj and eventually offers a conclusion on its strategic position and possible future directions of development. Thesis is concluded with several general recommendations on strategy formulation based on the preceding analysis.
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Evaluation of Investment into Brownfield Redevelopment in Prague
Krylová, Kateřina ; Boukal, Petr (advisor) ; Krause, Josef (referee)
This Master's Thesis deals with the evaluation of investment into residential redevelopment of a former Libeň's harbour in Prague. The Thesis' aim is to decide whether the planned project creates enough profit and to find what is the maximum price the developer should be willing to pay for the land. The theoretical part focuses on key words definition, specification of investment decisions and describes evaluation methods including the definition of input parameters. The practical part includes strategic analysis evaluating macroeconomic situation of Czech republic, Prague's real estate market and describing the forces, which determine the competitive environment of the project. The investment evaluation is based on the data ascertained in strategic analysis using the methods described in the theoretical part. The risk analysis is finally applied on the evaluation methods' results.
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Investing in sports talent
Burda, Pavel ; Strouhal, Jiří (advisor) ; Krause, Josef (referee)
The aim of this thesis is to evaluate investments in the sports talent of the young tennis players and assess the risks of the investment. The theoretical part focuses on the key concepts related to the work and the methods which are applied in the thesis. The practical part contains an evaluation of the effectiveness of investments and significance of risk factors that affect investment. This thesis uses traditional dynamic methods for evaluating investments and Monte Carlo simulation method to evaluate the significance of risk factors for investment. Part of the collection of information for the purpose of this thesis is structured conversation and expert estimation. Result of the investigation of this thesis demonstrates the suitability of an investment decision to support sporting excellence. Based on the evaluation results of the investigation of the thesis are recommended measures to eliminate risk and diversify their consequences.
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Za rámec běžného plánování podníkání: budování internetového startupu v rychlé ekonomice
Šimek, Vojtěch ; Krause, Josef (advisor) ; Vaněček, Michal (referee)
First part of the thesis compares available approaches on business planning, namely the traditional and newly emerged and proposes a Business Planning Approach Selection Framework that should help (newbie) entrepreneurs with orientation in the chaotic business planning world and choosing an approach suiting their specific needs. Conclusion of the theoretical part is that both the traditional and modern business plans have their role in todays business environment. While the old are great for external presentation and funds securing, the new enable to create more complex process for planning successful business from the original idea to and beyond their launch, building on customer feedback and gradual iterations. The practical part then builds on the theoretical research and aims to check feasibility of an actual business project, a multisided platform mediating sales of automotive financial products. It describes the model refinement and product creation process as well as eventually proves viability and feasibility of the whole business.
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Business plan
Ranš, Dominik ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of this bachelor thesis is to create a business plan for a company whose line of business is working in heights. The bachalor thesis goal is to evaluate whether it is benefitial for the entrepreneurs to put their finances and effort into this project. The theses is divided into two parts: theoretical and practical part. There are mentioned individuall parts of the business plan in the theoretical part. Practicall part is written based on the theoretical part of the thesis. This part dives deeper into the business plan for a company whose line of business is working in heights. In the bachelor thesis you can find analysis of company competition, the ability of the company to get new contracts and opportinities where the company can be better than her competition. At the end of the theses there are companies estimated financial reports which are based on realistic, optimistic and pesimistic expectations.
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Private equity fund greenhouse business plan focusing on the financials
Bartoš, Jan ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
The thesis analyses and discusses the creation of a business plan inside a private equity fund. The business plan deals with the development and management of a fully illuminated and heated greenhouse and focuses mostly on the financial part, due to reasons explained in the thesis. In the theoretical section, the author discusses the developments in the entrepreneurship and private equity field and follows by describing the important terms concerning a business plan, its structure and the approach to its creation. The practical section deals with the circumstances in which this business opportunity is considered and covers the business plan itself, specifically the market analysis, marketing approach, operational side and financials in detail. The aim of this exercise is to validate the market expectations and economic rentability of the whole project. To this end the author utilizes several standardized criterions for investment assessment.
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Strategic analysis of a company RIO Media a.s.
Sláma, Jan ; Boukal, Petr (advisor) ; Krause, Josef (referee)
The aim of the Bachelor's Thesis is to undertake a strategic analysis of the company RIO Media, a.s. The analysis is performed for the period of 2011-2015 with regard to other periods, where it is beneficial. The analysis is done through external analysis, enriched with internal inputs. The analysis is divided into two main sections. First is dealing with theoretical and methodological approaches, which explain the various terms used, methods and their application form. Second part is practical, which builds on the previous section and uses these methods in practice. It also analyzes current trends and significant outputs are processed partly in the SWOT analysis and fully processed at the conclusion. The benefit of this work is to determine the company's position within the industry and to form recommendations for further improvement in this position.
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