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Television debates before the second round of the presidential election and their influence on voter decision - making
Kadlecová, Kateřina ; Štoll, Martin (advisor) ; Jirák, Jan (referee)
TV presidential debates are an interesting media and political phenomenon that is considered also as the peak of the presidential election campaign. For the first time, this television duel between the two main presidential candidates was broadcast in the US in 1960. In the Czech Republic, the practice of television presidential debates with the legalization of direct presidential elections, ie in 2013, was introduced. The two main candidates in the second round of the election were Miloš Zeman and Jiří Drahoš. Together they met in front of television cameras in only two cases - on TV Prima in the program Hledá se president 2018 and on Czech Television in the program Prezidentský duel - Finále. The aim of this thesis is to find out how the dramaturgy and the overall processing of the debate differ on private television and how, if it is produced by a public institution. Through qualitative content analysis and subsequent comparison, I was interested not only in the selection and sorting of topics, but also in the way of moderation, the visual and audio effects used during the debate or the role of the audience. Based on the findings from the theoretical part, I evaluated the differences in television debates in the Czech environment from the American one and, using data from a poll conducted by...
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The influence of Czech and Slovakian "YouTubers" on consumer behaviour of young generation
Kadlecová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is dealing with the influence of Czech and Slovakian YouTubers on the young generation up to 26 years of age. The aim of this thesis is to find out whether young people watch videos of YouTubers and whether they feel influenced by the advertisement in their videos. This thesis is divided into two parts. The first part describes consumer behaviour, factors that influence it and specifics of young generation. The second part is aimed at YouTube: it describes YouTube advertising, explains terms linked to the topic of this thesis and looks into the research, carried out as an internet-based survey.
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Interview as a communication principle of DVTV
Kadlecová, Kateřina ; Štoll, Martin (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis examines the journalistic project DVTV. Particularly, it focuses on its main media product - an audiovisual interview. The thesis puts the project within the broader framework in the relationship to the principles of internet publishing, such as disconnection of time or creation of new virtual genres. It analyzes the audiovisual interview as an attractive format and mentions the expressions of media convergence in the online media environment. The thesis also highlights the growing popularity and production of online video content, especially on the example of Aktualne.TV, Seznam Zpravy or Stream.cz. By the means of interviews with the creators of DVTV the thesis describes in detail the activities of their team, how an interview is made, beginning with the choice of respondents to the postproduction and final publication of the video. The thesis construes the footage of the DVTV interviews, recording techniques, its communication via social media and other aspects. In addition to the interviews, the thesis does not omit other media formats, that can be found in the DVTV portfolio, eg. live streaming of the events, and it also focuses on the future of this project.
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Microbiological Project Using the Disk Diffusion Method for Lower Secondary School
Kadlecová, Kateřina ; Pavlasová, Lenka (advisor) ; Skýbová, Jana (referee)
Microbiological Project Using the Disc Diffusion Method for Lower Secondary School ABSTRACT This thesis deals with project-based education and his involvement in the functional structure of the czech educational theory and practice. It refers to the project as an innovative teaching process, which is qualitatively able to shield asked RVP requirements and the implementation of which contributes to the development of educational goals and core competencies. This thesis contains both theoretical aspects are developed through the study of literature and other sources in order to summarize the current state of knowledge of the subject, so practical. Theoretical bases emphasize not only on the characteristics of project-based education as such, but also on the appropriate application of educational strategies in the learning process. Specifically mentioned are possibilities of project-based teaching in the teaching of natural history, biology and ecology. The theoretical background followed by the practical part, which shifts the theory of project learning into practice. There is particular designed a project called "Strength of antibiotics", which is then implemented and reflected. Is described in detail during the planning, implementation and evaluation of the project. KEYWORDS: project-based education, school...
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Diabetes Mellitus 1st Type
Kadlecová, Kateřina ; Pavlasová, Lenka (advisor) ; Ehler, Edvard (referee)
Diabetes Mellitus 1st Type Abstract This thesis deals with chronic illness diabetes mellitus 1st type. It is a job search to define and clarify the phenomena associated primarily with the course, but also the formation, prevention and complications of diabetes. The theoretical part of the work developed through the study of literature and other sources, and is intended to familiarize in detail and summarize the current state of knowledge of the topic. Much attention is devoted to the course of the disease, namely the possible resulting acute and late complications and consequently their solutions. Emphasis is also asset to the modern, ever-improving treatment options and the importance of self-monitoring. From a pedagogical point of view is taken into account in the work of the psyche diabetic, specially in terms of integration into the community. Conclusion the work points out, that even sick with diabetes mellitus can live a full and long live, if they abide by the rules.
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Perspectives on ideologyin women's magazines
Kadlecová, Kateřina ; Šebesta, Karel (advisor) ; Osvaldová, Barbora (referee) ; Pavelka, Jiří (referee)
This thesis examines the current state of research on women's magazines and the possibilities of researching them as a part of the cultural industry and a specific genre, as which they are referred to by researchers such as Hermes (1995). In the thesis, an analysis is undertaken of the so-called exclusive women's magazines based on their coverage of politics and economy. The prevalent methodologies are those of critical discourse analysis, argumentation analysis, and, to a smaller extent, linguistics and literary theory.
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Girls' language in Czech girls' magazines
Kadlecová, Kateřina ; Vaňková, Irena (referee) ; Šebesta, Karel (advisor)
This study deals with language and ideology in girls' magazines BravoGIRL!, COSMOgirl!, Dívka (Girl) and Top dívky (Top Girls). It describes the position ofthese three monthlies and one semi-monthly on the Czech media market and then it focuses at the content and specific genres ofthese magazines (namely, photostories). The linguistic analysis ofthe used language and style follows; the expressivity and emotionality of the so called genderlect and especially of the girls' speech (and a speech meant for girls) and the tendenci es towards enriching the lexicon of these magazines with anglicisms, neologisms, occasionalisms and slang are exemplified. It is also explained why intertextuality becomes so rare in the texts. In addition, I offer results of a questionnaire (50 enquirees), which uses both qualitative and quantitative (evaluated by the SPSS software) methods. It reveals how much the girls, potential inforrnants of the media messages, perceive the language of those magazines which is made to be and pretends to be their own sociolect. The ability to understand the text is questioned here, and so are the acceptation of profane language and so-called smileys, interest in topics offered and subjective evaluating of the gir1s' magazines with both rejecting and supporting the reasons for reading them. The last...
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Optimization of data flow in a network
Kadlecová, Kateřina ; Houška, Milan (advisor) ; Martin, Martin (referee)
The work aims to optimize connections between client stations and the rest Internet
service providers infrastructure. The main optimization criterion was to equally divide
these client stations based on the amount of downloaded data and the distance between 2
client stations and providers access points. The work was solved as a transportation
problem and it was computed in a MS Excel plugin called Dumkosa. Calculated solution
had to be adjusted for additional restrictions which were out of technical limits of
Dumkosa solver. The computational part of the work was done on top of test group
composed of 50 clients. Data from these clients were gathered for one month at 5 minute
intervals. An analysis was performed on top of these records and its results were used later
in the computational part of the work. At the end of the work was discussed a possible way
how to transfer the algorithm from the test area to whole company network.
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The Impact of Excise Duty on Tobaco Products to Consumers in the Czech Republic
KADLECOVÁ, Kateřina
This bachelor thesis aims to compute and then compare the effective tax rate on tobacco products and to determine the impact of the tax rate on taxpayers of various income groups. Finding effective tax rate and the impact it is done for the years 2009 to 2014 using data from the household budget statistics. Progressivity index is checked by Kakwani´s method which is based on comparing curves tax concentration curves and income concentration, Lorenz curve. The second method, the effective tax rate, which are used for two different tax bases, the spending on tobacco and net income. The comparison analysis is a regressive impact of the tax on tobacco products into ten income groups. Tax more falls on taxpayers with lower incomes. Results at the effective rate is the basis for spending on tobacco were different from other results. According to verbal assessment progressivity index is mostly proportional impact in all years except 2012, which is slightly regressive. To analyze the impact of taxes on tobacco products would not recommend using the method of effective tax rates, which are used as the denominator in the tax base expenditure on tobacco.
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Bus station
Kadlecová, Kateřina ; Blažková, Vendula (referee) ; Daněk, Lukáš (advisor)
Master’s thesis addresses the design and implementation documentation of the three storey bus station in the Czech Krumlov Street Hospital . From this street is also suggested links to the transport infrastructure of the entire plot of land at 497/1 . Object Bus Station is located on the western part of the site . The main entrance is oriented to the southeast side of the building. The main hall on the first floor is primarily used for passengers. There is a waiting room , treasury , information and Internet room. Further, the circuit layout is 7 retail space with a pharmacy for dispensing drugs. The left wing spaces are public toilets and sanitary facilities for employees. There is also a buffet with 30 seats . The second floor space small cafe with a terrace where you can view the historical part of the city . Furthermore, the time of day or a rest room for drivers and office spaces with sanitary facilities . On the third floor are offices spaces again and archives there is also a ventilation machine room and a sprinkler system.
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