Original title: Vliv českých a slovenských "YouTuberů" na nákupní chování mladé generace
Translated title: The influence of Czech and Slovakian "YouTubers" on consumer behaviour of young generation
Authors: Kadlecová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: influence; young generation; YouTuber; mladá generace; vliv; YouTuber

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69577

Permalink: http://www.nusl.cz/ntk/nusl-361272


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share