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The fathers on parental leave in the Czech Republic
Čechová, Pavla ; Pavlík, Petr (advisor) ; Maříková, Hana (referee)
This diploma work is focused on the situation of fathers on parental leave in the Czech Republic. The aim of research is to find out how fathers feel on their parental leave, what is positive or negative for them and how they evaluate this experience. The theoretical part describes the legislative framework of parental leave and parental allowance and explains the concepts such as femininity, masculinity, maternity and paternity. Then I deal with gender stereotypes and situation on the labour market, and their influences on the decision for starting parental leave. Then I formulate arguments for more father's participation in taking care of children. The empirical part is focused on a qualitative research. The research was realized by interviews done with 10 fathers on parental leaves, and analyzed by coding. Then I made a connection between new data and theoretical resources which are described in the first part. At the end I indicate the posibility of doins some other research, for example with both parents.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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Possibilites of structure system modificationsT06B
Čechová, Pavla
My report deals with possibilities of structure system modifications T06B, which belongs to the most widespread systems of concrete buildings with many varieties. The principles of this transverse system with a basic portative structure spank of 3600 mm a
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Úpravy bytových jader systému T06B
Čechová, Pavla
Possibilites of structure system modificationsT06B. My report deals with possibilities of structure system modifications T06B, which belongs to the most widespread systems of concrete buildings with many varieties. The principles of this transverse system with a basic portative structure spank of 3600 mm allow many varieties of modifications and replenishments.
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Relationship typology and structural system
Čechová, Pavla ; Budkeová, Branislava (referee) ; Doc.Ing.Ladislav Klusáček,CSc. (referee) ; Žabičková, Ivana (referee) ; Poslušná, Iva (advisor)
utilization of current structures, concrete buildings, system of concrete buildings T06B, spank, portative parts of the structure, structure modifications, model of the solution
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Trends and role of foreign direct investment in the world economy: change the position of the EU?
Čechová, Pavla ; Cihelková, Eva (advisor) ; Neumann, Pavel (referee)
The thesis discusses the roles and trends of foreign direct investment (FDI) in the world and in the European Union. Refers to the changing trends in FDI in each peri-od, describes the size of volumes and dynamics of FDI, territorial and sectoral structure and finally deals with finding the influencing factors. The work is divided into four chapters. The first chapter is devoted to the theory of direct FDI, the second chapter describes the flows of FDI in the world and the third chapter in the scale of the European Union. The last chapter deals with flows of FDI in the world in 2012, including the outlook for the future in the medium term and current investment strategies of the European Union.
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Analysis of a media strategy in a non-profit organization
Čechová, Pavla ; Zamazalová, Marcela (advisor) ; Ksiazczak, Eva (referee)
This diploma thesis focuses on the communication of a non-profit organization with a stress on the area of media used for advertising. The thesis includes analysis and definition of the target audience for Konto Bariéry organization and comparison with the original definition. The thesis furthermore presents analysis of the advertising investments within the non-profit segment and also focuses on the main advertisers who belong to this segment. Based on these analysis the recommended mediamix and concrete media are introduced to effectively address the defined target audience.
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Marketing and Paralympic games
Čechová, Pavla ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
This thesis deals with the history of Paralympic games and with the problems of marketing of non-profit organizations. In association with this, basic facts about sponsorship and public relations are also mentioned. Practical part consists of a brief report about marketing campaigns connected to previous Paralympic games and suggestions for the future how to make communication with public and with sponsors of the Czech paralympic committee better and more effective.
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