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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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E-commerce Design
Brát, Vladimír ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the design of e-commerce for a specific entity in the B2C area. The aim of the work was to create a functional prototype of this store. The first part of the thesis is devoted to the theoretical background, where concepts related to e-commerce are defined and described. The analytical part of the thesis discusses the current state of the subject and the appropriate way of developing e-commerce. Based on this analysis, the practical part describes the process of making a working prototype of this commerce.
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E-commerce Design
Staňka, Jakub ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
The thesis contains information about development of a simple online store using basic technologies like HTML, CSS, PHP, Javascript etc. The website design has been optimized for SEO and subjected to optimization test. Data security of the store is also the scope of the work.
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Creation of Web Pages according to Standards
Báňa, Tomáš ; Dostalík, Martin (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis deal with problems about creation of Web Pages according to Standards. It includes history of issues making the web, guidelines, procedures and information that are closely linked to the creation of a modern and successful website. Output work is a complete functional website.
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Methodology of Website Design
Zkoumalová, Barbora ; Kuchařová, Eva (referee) ; Koch, Miloš (advisor)
The object of my bachelor’s thesis is realization of new web page for ABB přívěsy s.r.o company. Actual web page will be modernized especially with regard the functional processing and quality SEO analysis. Practical part includes creating of graphic design and processing procedure of final Internet presentation. Web page is create base on knowedge company owner.
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Marketing Strategy Proposal for a High-tech Company
Drgonec, Igor ; Rympler, Petr (referee) ; Chalupský, Vladimír (advisor)
Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application.
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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Marketing Communication
Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
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