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Factors influencing attendance at Superleague floorball matches
Šnajberková, Vanda ; Ruda, Tomáš (advisor) ; Viplerová, Tereza (referee)
Title: Factors influencing attendance at Superleague floorball matches Objectives: The aim of this thesis is to determine the factors that influence the attendance of spectators at the highest men's floorball competition in the Czech Republic. The sub-objectives are to trace the basic characteristics of floorball spectators and the effect of charging for broadcasts on attendance at the Superleague. Based on the findings, recommendations will be proposed to clubs and Czech floorball to help increase attendance at Super League matches. Methods: The thesis uses both quantitative and qualitative research. As a quantitative method, an electronic questionnaire survey was used to collect data from clubs across the country. The research sample is floorball Superleague visitors, specifically 1400 respondents. The questionnaire was completed a total of 1104 times. The thesis evaluates a total of 602 responses as it was not possible to include some respondents in the research due to ethical considerations. The questionnaire measures the importance of each factor that influence attendance on a five-point scale. The factors are divided into three headings: economic, social and sport. Semi-structured interviews were used to supplement the results of the questionnaire survey. Four representatives of superleague...
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The attractiveness of individual athletic in primary schools
Kratochvíl, Jakub ; Kašpar, Ladislav (advisor) ; Teplý, Lukáš (referee)
The aim of this bachelor's thesis was to determine the level of attractiveness of athletic disciplines within physical education classes at primary schools and to identify factors that influence the attractiveness of these disciplines. The thesis is divided into theoretical and research sections. In the theoretical part, information is summarized regarding the significance of athletics in the curriculum of physical education at primary schools, including the history of athletics, motivation of students in physical activities, and general sports preferences. The research section focused on interpreting the results from a questionnaire survey completed by 256 respondents from selected primary schools in the Pelhřimov district, specifically ZŠ Humpolec, ZŠ Pacov, and ZŠ Pelhřimov. This part of the thesis places further emphasis on students' relationships with individual athletic disciplines and their impact on student performance, featuring a detailed analysis of the attractiveness of athletic disciplines, especially focusing on selected disciplines such as sprinting, ball throwing, and high jumping. The research was conducted across three schools in the Pelhřimov district. Additionally, the research explores the appeal of athletics and sports disciplines among primary school students, examining how their...
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Popularity of Top Politicians - August/September 2023
Červenka, Jan
In the period from the end of July to the mid of the last third of September 2023 the Public Opinion Research Centre investigated whether respondents trust to top politicians. In a survey there were included names of leaders of parties holding seats in the Chamber of Deputies, members of government, heads of both parliament chambers, and the president.
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Popularity of Top Politicians - April/May 2023
Červenka, Jan
In the period from the end of March to the beginning of the last third of May 2023 the Public Opinion Researcch Centre investigated whether respondents trust to top politicians. In a survey there were included names of leaders of parties holding seats in the Chamber of Deputies, members of government, heads of both parliament chambers, and the president.
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Exploring YouTuber Popularity: A Quantitative Analysis of Communication Styles among Black Beauty YouTubers with Varying Follower Counts
Wang, Qiufei ; Hájek, Martin (advisor) ; Sedláček, Jakub (referee)
This research aims to investigate whether there are differences in the communication styles among black beauty vloggers with different popularity. Specifically, the study intends to examine the possible differences using the first five elements of Dell Hymes's SPEAKING model, including setting and scene, participants, ends, act sequence and key. The findings suggest that there are no notable distinctions between black beauty vloggers in terms of the setting and scene, the number of participants in the vlogs, and their sequence of intro- discussion-outro. But unfortunately, the differences in the usage frequency of black-related terms, the presence of black-related purposes, and the overall tone are still inconclusive as the results from the Advanced and Beginner groups are contradictory. As no conclusive results were found to support the existence of differences in these three aspects among black beauty vloggers with varying follower counts, the study argues that vloggers with varying audience sizes have mostly the same communication styles.
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Sponsors' perception of canoe slalom
Chaloupka, Václav ; Bačáková, Radka (advisor) ; Voráček, Josef (referee)
Title: Sponsors' perception of canoe slalom Objectives: The aim of this thesis is to find out how Czech companies approach sports sponsorship. Another aim is addressing the reasons why canoe slalom still lacks the adequate level of popularity among Czech society in comparison to other minority sports. Based on the data from our research, I will suggest a new marketing campaign for the Czech canoe union in order to support the increasing popularity of this sport. Methods: The main method used in this thesis was a quantitative method, specifically a survey across Czech companies. Data from our research will be analyzed and used in creating a new marketing strategy. Results: We have found out that companies prefer to sponsor mostly individuals followed by sports teams and clubs. Also, they mostly sponsor mass sports. Canoe slalom should build its promotion strategy upon the best individual athletes, who are already well-known to increase its popularity. Key words: Marketing, marketing strategy, popularity, campaign, canoeing
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Student's attitudes to non-traditional sports
Krouský, Michal ; Janák, Vladimír (advisor) ; Kaprálková, Michaela (referee)
Title: Student's attitudes to non-traditional sports Objectives: The main aim of this thesis is to determine the attitudes of students of the Faculty of Physical Education and Sport of Charles University towards selected non-traditional sports. A secondary task is to identify ideal information channels for non-traditional sports and to write recommendations on how to popularize non-traditional sports. Methods: An electronic survey was used to investigate students' attitudes towards non- traditional sports. The results were expressed statistically using absolute and relative frequency methods. The whole research included a pre-survey which was used to select several non-traditional sports which were discussed more in the thesis. Results: As a result of the survey, some differences were found between active practice of non-traditional sports and watching them. At the same time, it was found that some of the selected non-traditional sports do not use social networks effectively, which should be addressed by the representatives of these sports if they want to increase the popularity of their sports in the country. The survey also showed that people are predominantly driven to practice these sports by social groups, and this should also be taken into account by the representatives of these sports. At...
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Popularity of Top Politicians in the Turn of Years 2022/2023
Červenka, Jan
In the period from November 2022 to the beginning of January 2023 the Public Opinion Researcch Centre investigated whether respondents trust to top politicians. In a survey there were included names of leaders of parties holding seats in the Chamber of Deputies, members of government, heads of both parliament chambers, and the president.
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Attachment and relationships with peers in the classroom during adolescence
BOROVSKÁ, Natálie
This thesis describes the relationships between peers and pupils position in a classroom environment during adolescence. The practical segment focused on a statistical analysis of the data gathered from the survey responses from 86 adolescents. We administered two questionnaires, IPPA for attachment to the mother, father and peers and SORAD which identified the pupil's position in the class. Our observations identified connections between Popularity and Trust in peers, Popularity and Alienation from peers, positive correlation between peer Trust and Influence and positive correlation between influence and the quality / quantity of peer communication. All the research findings include the peers who are considered very important to individuals during this sample period.
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The popularity of ČT sport in comparison with to other television stations
Hampl, Jakub ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: The popularity of ČT sport in comparison with to other television stations Objectives: The main aim of this bachelor thesis is to find out and describe the popularity of the sports station ČT sport in comparison with other television stations. Thesis is aimed at establishing the popularity of this television station of viewers through a questionnaire survey. At the end of the thesis, based on the research, mention possible recommendations. Methods: The marketing research of this thesis has consisted in the use of a quantitative method. For this research of popularity of television channel ČT sport was used a method of electronic inquiry published on the server Survio.com. The theoretical part is based on the literature research. Results: According to the held research, it was found out that in addition to determining the popularity itself, it is very important to take into account how we look at it. The station ČT sport is still pretty popular and well-known among passive sport viewers. The viewers prefer its sports broadcasts also they are satisfied with them. They are also relatively pleased with the work of the personalities who can be seen in the broadcast. The most famous and popular faces are the commentators - Robert Záruba and Jaromír Bosák. The fact is that part of the audience...
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