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The Understood Author: A hermeneutical exploration of audiences interpretation of the author as productive practices behind a text
Pavlíčková, Tereza ; Carpentier, Nico (advisor) ; Kuzmičová, Anežka (referee) ; Hermes, Joke (referee)
in English This project builds on the tradition of audience research that theoretically and empirically established that meaning is formed in the negotiation between the text and the reader, that the audiences are agentic, their interpretation of media is contextual and situated, and that they have the potential to resist the media. It argues that it is important to explore people's attention to different sources: who is listening, to whom, and why - and asks how people understand the notion of an author that they encounter in the interpretation of factual media texts, and how this interpretation is brought back into the interpretative act. The thesis subscribes to philosophical hermeneutics as an overarching theoretical as well as methodological framework to devise a concept of an understood author that is a result of the interpretative act, where the author imagined and anticipated by the reader (in the form of prior knowledge and prejudices) is encountered and actualised by the author inscribed into the text. I carried out 28 in-depth face-to-face interviews with Czechs born between 1948-1963 to explore participants' experiences and relationship with media and media authors. Employing hermeneutical analysis, the focus is not to capture what is an author, but how it happened to be so. The...
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Information System for Cultural and Musical Events Brno Plus
Škrha, Jakub ; Květoňová, Šárka (referee) ; Stryka, Lukáš (advisor)
This thesis deals with the substantial steps for the creating of the real information system for editorial staff of the non-profit organization Brno Plus. The information system provides presentation of articles, video reports, photo galleries, cultural events of Brno cultural institutions. This thesis also deals with system personalization, design of data exchange module communicating via XML channels and module for advertising presentation and analysis.
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Methodology of Website Design
Bogocz, Lukáš ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
This Bacherlor's thesis is focused on creating websites tourist guides of the city of Brno, including custom content management system. These pages will contain information that will help visitors find the necessary information about the city, institutions, companies, events and news relating to Brno. For owners of companies will be ready content management system, through which they can place on your web business information and data events.
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The Design and Creation of Mobile Application for Android
Zavadilová, Patrícia ; Neuwirth, Bernard (referee) ; Dydowicz, Petr (advisor)
The thesis is focused on description of the creation process of mobile application for Android. Explored are running processes and the data with which the application works. Thesis presents a solution for the design of application for finding occupancy and table reservation in the pub. It should make the booking system more efficient and along with news from the pub, this application should help increase customer satisfaction.
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Mobile Application for New Students at the FIT BUT
Muráň, Michal ; Zachariáš, Michal (referee) ; Kajan, Rudolf (advisor)
The study deals with the creation of mobile application for Windows Mobile 7 operating system, which serves to simplify the study to new students at the faculty of the FIT BUT. The theoretical section deals with the acquirement of feedback from students suggesting particular elements of application. On grounds of obtained information, proposal of content and boundaries has been made. The practical section deals with the implementation of the application´s functionality.
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Representation of the Israeli-Palestinian conflict in Czech media coverage
Lacina, Jiří ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee)
This master's thesis focuses on the image of the Israeli-Palestinian conflict in the Czech media, specifically on the presence of bias in news coverage. The thesis examines what, if any, elements of media bias are present in Czech media coverage of the Israeli-Palestinian conflict. The theoretical part of the thesis describes bias and related concepts, and then discusses the history of the Israeli-Palestinian conflict, including a closer look at Czech- Israeli and Czech-Palestinian relations. The thesis then presents selected foreign and Czech research that examines the media portrayal of the Israeli-Palestinian conflict. As a method, the thesis uses quantitative content analysis and analyses news articles published in the five most read online media during Israel-Palestine crisis in May 2021. The analysis focuses on the presence of contextual information about the conflict, the labelling of actions, actors and territories, and the way in which victims are reported. The results show the picture of the conflict presented by the Czech media is incomplete and distorted from different perspectives. However, the results do not show that the coverage is clearly biased in favour of (or against) the Israeli or Palestinian side.
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The Impact of News on Videogame Stock Market Prices and Volatility
Mertová, Veronika ; Čech, František (advisor) ; Kukačka, Jiří (referee)
The thesis investigates the impact of social media and news headline sentiment on stock prices, specifically comparing gaming firms to companies from other industries. Tweets and news headlines containing keywords referring to four selected gaming and four non-gaming companies were collected over 5 and 3 months, respectively. Both tweets and news collected came from the general users or media rather than focusing solely on financial ones. The data were aggregated into daily values. Daily stock price data were also collected for each examined company to derive returns and volatility. The data were analysed using a vector autoregression model in combination with Granger causality. The study found no significant differences between gaming and non-gaming sectors. The polarity of sentiment showed no effect on stock prices. However, when sentiment was divided into different emotions, some significance was observed, although the findings varied across individual firms regardless of their sectors. It was concluded that when using sentiment for market predictions, it is beneficial to either utilize specifically financial media or determine the specific type of sentiment that influences a particular stock. JEL Classification G14, G17, C32, C58 Keywords Tweets, News Headlines, Gaming Industry, Sentiment...
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Framing of the covid-19 pandemic in selected Czech media
Jiskrová, Alena ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis provides an overview of how various Czech print and online media informed about the COVID-19 pandemic. The frames used by Czech media about the pandemic are identified by using a quantitative content analysis method. They are subsequently analyzed with regards to their use among various media and in different periods of time. Besides the generic and issue-specific frames, the research also concentrates on the frequence of use of securitization frame and war metaphors. The articles are also analysed from the perspective of their attributability. The findings are illustrated with concrete examples from the articles.
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Trends in the news consumption within the current young generation
Oravová, Tereza ; Klimeš, David (advisor) ; Macková, Veronika (referee)
This diploma thesis deals with the topic of consumption of news content among representatives of the current young generation Z in the Czech Republic. The thesis aims to describe how university students from generation Z consume news content, what are their habits when obtaining current information and how representatives from generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The theoretical part of the work is devoted to news, new formats and changes in journalism and in the media in the 21st century. Then it describes how people consume news and the characteristics of Generation Z. Theory is followed by research, which has two parts. First, a quantitative research method, specifically i tis a questionnaire survey among representatives of generation Z, which aims to answer the first research question: How do current university students, representatives of generation Z, consume news content. The questionnaire survey will be followed by qualitative research in the form of semi-structured interviews, which aims to answer the second research question of the thesis: How do representatives of generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The data...
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