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Analysis of the marketing communication of the Díky, že můžem project between 2018 and 2022
Zeman, Jakub ; Černá, Eliška (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis aims to describe and analyse the marketing communication of the non- profit organisation Díky, že můžem between 2018 and 2022. In its first part, it deals with the theoretical aspects of the topic. It describes the history, activities and values of the association and also offers inside into the characteristics of marketing communication of non-profit and cultural organizations. The second part of the thesis is practical and includes a description of the communication activities of the organisation between 2018 and 2022, from which it then presents an evaluation of the set communication objectives and recommendations for improving communication.
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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Case Study of Responsible Together Campaign
Nováková, Lucie ; Pavlík, Petr (advisor) ; Moree, Dana (referee)
The aim of this thesis is to analyze a media campaign called Responsible Together, which is focused on decrease of violence against women. Campaign Responsible Together is created by non-profit organizations that are part of civil society. This thesis brings a description of the creative process of the campaign, it's target group, and communication mix. One part of this thesis also introduces the specifics of marketing in the non-profit field. A case study was selected as a research design because it allows combining more than one method of collecting data. These methods were document analysis, analysis of graphics, and participatory observation.
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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Marketing and Paralympic games
Čechová, Pavla ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
This thesis deals with the history of Paralympic games and with the problems of marketing of non-profit organizations. In association with this, basic facts about sponsorship and public relations are also mentioned. Practical part consists of a brief report about marketing campaigns connected to previous Paralympic games and suggestions for the future how to make communication with public and with sponsors of the Czech paralympic committee better and more effective.
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