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Visual self-presentation of users on Tinder
Krkoška, David ; Hrůzová, Andrea (advisor) ; Lábová, Sandra (referee)
The thesis examines the visual self-presentation of users of the dating app Tinder and evaluates how this presentation varies by gender and culture. In the theoretical part, it examines the phenomenon of online dating and its social significance. It also puts it in the context of social changes and the transformation of intimate relationships. The second chapter elaborates on theories of impression management and their application to the online environment. It also describes the role gender plays in visual presentation and puts this topic in the context of male gaze theory and self-objectification theory. Finally, it discusses theoretical concepts related to the analysis of visual presentation. The practical part of the thesis then uses quantitative content analysis to answer the set questions. In the data interpretation section, users are also categorized based on dominant themes and visual strategy. The research revealed differences in the presentation of the analyzed groups and the inclination of men and women to present themselves through traditional gender roles. However, a type of female users whose presentation did not conform to this stereotypical portrayal was also revealed during the research.
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Political communication and self-presentation of the chosen chairmen of political parties in the Chamber of Deputies on social networks
Kohoutová, Kateřina ; Hrůzová, Andrea (advisor) ; Škvrňák, Michael (referee)
Tato bakalářská práce se zabývá analýzou politické komunikace a sebeprezentace vybraných předsedů politických stran/hnutí v Poslanecké sněmovně na sociálních sítích Instagram a Facebook. Sledované období v této práci představují dva měsíce před volbami do Poslanecké sněmovny Parlamentu České republiky, tedy 8. 8. - 8. 10. 2021. Vybranými předsedy jsou za vládnoucí strany Ivan Bartoš (Pirátská strana) a za opoziční strany Tomio Okamura (hnutí Svobodná a přímá demokracie). Cílem bakalářské práce je aplikovat výzkumný problém: Prolínání osobní a oficiální politické komunikace skrze sociální sítě vede k dominanci osobnosti v politické komunikaci, což směřuje k personalizaci, sebeprezentaci, celebritizaci a emocionalizaci. Nejprve jsou v práci definovány hlavní teoretické pojmy na základě použití české a zahraniční odborné literatury. Práce se opírá o provedenou kvantitativní obsahovou analýzu příspěvků zvolených předsedů na sociálních sítích. Dle užité odborné literatury a uskutečněné analýzy práce dochází k závěru, že ve sledovaném období je možné jasně pozorovat prolínání osobní a polické komunikace na profilech Ivana Bartoše. V jeho případě převládá personalizovaná politická komunikace, která je založena převážně na sebeprezentaci a celebritizaci osobnosti, jde primárně o osobní sdělení, které jsou částečně...
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(Mis)use of graphical representation in annual reports of companies
CZERWENKOVÁ, Michala
This theses conducts an analysis of graphical representation in annual reports from year 2020 of leading companies from the Czech republic and companies listed on the Prague Stock Exchange. Annual reports are turned into attractive documents due to graphs and diagrams. A graph can represent a large amount of data and provides information about trends. Companies might manage their public representation through graphical representation so graphs are considered as tools of impression management. An example of tools of impression management is a graphical measurement distortion which is measured with indexes GDI (Graph Discrepancy Index) and RGD (Re-lative Graph Discepancy). The main cause of graph discrepancies are broken axes, such as non-zero axes, wrong scales and not displayed axes. Other very frequently applied tool is manipulation with time series through reversed time series and lenght of graphed time series.
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Overclaiming test - contribution to validization
Minarčíková, Nikola ; Preiss, Marek (advisor) ; Riegel, Karel (referee)
The aim of this bachelor thesis is to validate Czech version of Overclaiming Questionnaire (Paulhus and Bruce 1990, Czech version NÚDZ 2014). Questionnaire authors claim that it serves as a method to assess overclaiming and socially desirable responding in self-reports. Self-presentation is presented in the introduction of the theoretical part, another chapters then focus on self-enhancement in questionnaires and techniques used to detect it. Conclusion addresses the overclaiming technique and the Overclaiming Questionnaire. Main goal of practical part is to validate Czech version of the Overclaiming Questionnaire and evaluation of its usefulness in application context. Hundred and forty people from general population participated in the research, along with sixty-eight applicants for the position of articling attorney or judge. KEYWORDS Overclaiming, self-prezentation, social desirability, impression management, self- deception, inaccurate self-presentation, self-enhancement
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Overclaiming test - contribution to validization
Minarčíková, Nikola ; Preiss, Marek (advisor) ; Riegel, Karel (referee)
The aim of this bachelor thesis is to validate Czech version of Overclaiming Questionnaire (Paulhus and Bruce 1990, Czech version NÚDZ 2014). Questionnaire authors claim that it serves as a method to assess overclaiming and socially desirable responding in self-reports. Self-presentation is presented in the introduction of the theoretical part, another chapters then focus on self-enhancement in questionnaires and techniques used to detect it. Conclusion addresses the overclaiming technique and the Overclaiming Questionnaire. Main goal of practical part is to validate Czech version of the Overclaiming Questionnaire and evaluation of its usefulness in application context. Hundred and forty people from general population participated in the research, along with sixty-eight applicants for the position of articling attorney or judge. KEYWORDS Overclaiming, self-prezentation, social desirability, impression management, self- deception, inaccurate self-presentation, self-enhancement
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Measuring of social desirability in selection situation
Francová, Anna ; Preiss, Marek (advisor) ; Bartošková, Magda (referee)
This Bachelor thesis discusses the theme of socialy-desirable responding that appeared on the pages of questionary BIDR-CZ (Balanced Inventory of Desirable Responding, Paulhus 1984; czech version Preiss and Mačudová, 2013). Used method describes psychological-diagnostics situations that occurred in real environment and offers comparison between experimental and control group. Experimental group consists of judge, state prosecutor and executor candidates. Research revealed statistically significant deviations from the control group. In the case of candidates the measured score was proven to be higher on overall scale as well as on both subscales, than the score of control group. First part of the thesis provides an introduction to theoretical definition and boundaries of social desirability, necessary terminology, proper categorization and sorting of the individual components. Other chapters present social desirability as a response style and verify the validity of test methods based on this assumption. Thesis also contains an overview of related foreign researches and further explaines the process of candidates election in Czech Republic, its obligations and requirements and various test methods used. Keywords: BIDR, social desirability, impression management, self-deception, self- report, response...
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