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Tabloidization in Czech Daily Press - Changes between 1995 - 2010
Dokulilová, Radka ; Trampota, Tomáš (advisor) ; Bednařík, Petr (referee)
Diploma thesis "Tabloidization of the Czech Daily Press - Changes between 1995 - 2010" deals with continuous process of changes in Czech daily press. The study focuses on national Czech dailies both quality press and tabloid during the period of 1995 to 2010. It tries to explain different aspects that have brought the changes. The goal of this study is to show the tabloidization characteristics with the defined indicators in the quantitative analysis. Based on analysed data it can be concluded that not all dailies chosen show all features of tabloidization. The results of this investigation also indicated that the Czech dailies mostly tend to increase the number of local news and decrease the number of political news.
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Germany in Czech Daily press: Stereotypes and the ,,Image of the Other'' in Comments and Opinions in Polls-Year 2017
Stojanovová, Kamila ; Jirák, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis bases on an constructivist approach in media studies in context of the role of Germany as a civilian power and hegemon of the European Union and deals with the extent, to which arguments arising from the asymmetric partnership between the Czech Republic and Germany in the past ten years in terms of bilateral relations, foreign policy making of the both states and agenda such as different energy policy conceptions were being reflected in comments and opinions by the Czech daily press in connection with the German parliamentary elections in 2017. In addition to the theory of social construction of reality in this thesis, the concept of role theory serves to explain the role of Germany as a civilian power and the process of shaping its identity. The thesis presents the results of an research, in which a critical discourse analysis (CDA) aimed to formulate hypotheses reflecting the way of image-construction of Germany as "the other," in terms of van Dijk's ideological square "us versus them" and the presence of stereotypes in the comments and opinions in the Czech press. The formulated hypotheses later became the basis for a quantitative content analysis carried out on a research sample of 59 articles published in the daily Mladá fronta DNES, Právo, Lidové noviny and Hospodářské noviny.
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The media image of pope Francis in the czech daily press
Malá, Tereza ; Provecho López, Juan Ignacio (advisor) ; Zezulková, Markéta (referee)
Pope Francis, who was elected 13th March, 2013 after the unexpected resignation of Pope Benedict XVI., became in a short time one of the world's most popular leaders ever because of his behavior and demeanor. Also world mass media played a big part in it as Pope Francis became a very important media personality. Also he contributed heavily to this fact by using the media intensively himself. He continues in the footsteps of his predecessors, he extensively uses all the media possibilities he can reach and since becoming the Pope he collaborates with a team of media experts who successfully help with his communication strategy. This master thesis titled "Media image of Pope Francis in Czech Daily Press" and it attempts to capture the person of Pope Francis and the reasons for his success and general popularity and to outline how much medialized he actually is in our country, which ranks amongst the secularized states. The pivotal part of the text therefore constitutes of the quantitative content analysis, which focuses on the media coverage of the Pope in the four most widely read Czech Daily Press (MF Dnes, Lidové noviny, Hospodářské noviny and Právo) and thus try to interpret his media image, of how Czech society might perceive him.
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Media image of Vietnam in printed media
Hantonová, Barbora ; Lütke Notarp, Ulrike (advisor) ; Wolák, Radim (referee)
This diploma thesis concentrates on the media coverage of Vietnam in 2012, particularly in four Czech newspapers. Applying qualitative and quantitative method, it analyzes 358 articles, which appeared throughout the selected newspapers in 2012. This paper is divided into two parts, a theoretical and a practical one. The theoretical part describes Vietnam in the 20th century, the history of Czech-Vietnamese relations as well as the main media concepts that help to create a media image. The practical part of the quantitative method answers the research questions, which have been put forward at the beginning of the research. The data, such as the frequency of the topic during the year, topics that are usually connected with Vietnam, occurrence of the word Vietnam in headline and the amount of articles in which Vietnam is the main topic will be depicted using graphs and tables. The results of the qualitative analysis will then show, which characteristics are attributed to Vietnam in Czech daily press.
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Tabloidization in Czech Daily Press - Changes between 1995 - 2010
Dokulilová, Radka ; Trampota, Tomáš (advisor) ; Bednařík, Petr (referee)
Diploma thesis "Tabloidization of the Czech Daily Press - Changes between 1995 - 2010" deals with continuous process of changes in Czech daily press. The study focuses on national Czech dailies both quality press and tabloid during the period of 1995 to 2010. It tries to explain different aspects that have brought the changes. The goal of this study is to show the tabloidization characteristics with the defined indicators in the quantitative analysis. Based on analysed data it can be concluded that not all dailies chosen show all features of tabloidization. The results of this investigation also indicated that the Czech dailies mostly tend to increase the number of local news and decrease the number of political news.
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