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Promotion of NZDM
VÁVROVÁ, Rozálie
The diploma thesis deals with the topic of promotion of the low-threshold facility for children and youth CROSS, its current state and proposals for its improvement. Besides, the thesis includes the description of the social service NZDM, a specific description of the NZDM CROSS, promotion and promotion of social services. In order to determine recommendations on how to improve the current promotion of NZDM CROSS, the theoretical findings and the results from the research investigation were compared. This was a qualitative research in which nine communication partners from among the clients and social workers of NZDM CROSS and OSPOD were interviewed using semi-structured interviews. The thesis is supplemented with my personal views and experiences from NZDM CROSS.
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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Propagace vysokoškolských geografických pracovišť v České republice
VANČURA, Tadeáš Michael
The bachelor's thesis focuses on marketing communication of geography departments at universities in the Czech Republic. The aim of the work is not only to analyse the current state and potential of the promotion of geography departments at Czech universities on the basis of their presentation, website, social network (Facebook, Instagram) and based on data obtained, but also to propose an optimal strategy to promote a specific department of geography which would increase its visibility, attractiveness and prestige in the eyes of selected target groups. The bachelor's thesis first maps the occurrence of geography departments at public universities in the Czech Republic, explains the basic principles of marketing communication and explores the most frequently used social networks. The work analyses the social networks used across institutions, describes basic indicators such as numbers of followers, frequency of posts or focus of content, etc., and further assesses the use of websites from specific departments. Using the information gathered, the work proposes specific strategy for efficient use of the social network Instagram on the example of the Department of Geography of the Faculty of Education of the University of South Bohemia.
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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Marketing Mix for a new Branch for the Company Fabricland
Směřičková, Michaela ; Wolfová, Kateřina (referee) ; Mráček, Pavel (advisor)
The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Marketing Mix of the Company Behgelli - Elplast, a.s.
Bonomová, Nella ; Hrazdira, Radek (referee) ; Mráček, Pavel (advisor)
Bachelor thesis is focused on the marketing mix of the company Beghelli-Elplast, Inc. The theoretical part is focused on theoretical background and knowledge of the marketing mix with a particular focus on customers. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve and innovate the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Development of a Small Family Business
Nymburská, Barbora ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis focuses on the development of a small family winery in Strachotín under the Pálava Protected Landscape Area. The intention of this work is to analyze the current state of the company and its surroundings, and on this basis to propose specific forms of development, especially concerning marketing activities and expansion of services.
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Marketing Strategy of the Selected Company
Guštafíková, Michaela ; Choleva, Michal (referee) ; Chlebovský, Vít (advisor)
This master‘s thesis is focused on drafting a marketing strategy proposal and recommendation for Petit Press, a.s., which owns a discount aggregator Zľavy.sme.sk. The first part of the thesis describes the individual aims of the work. The second chapter focuses on the theoretical background of the work that is needed to better understand this issue. The third chapter is focused on the application of this knowledge in the analysis of the marketing mix and the environment in which the aggregator operates, and also describes the marketing research realized among customers of the aggregator. Based on the data and facts, the last chapter of the thesis presents specific proposals for adjusting and improving the marketing strategy of aggregator SME.
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Marketing Mix of the Company
Bilík, Tomáš ; Horáková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.
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