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Mladý ječmen a chlorella jako součást zdravého stravování
BÍCOVÁ, Pavla
Products of young barley and chlorella belong to the increasingly popular nutraceuticals due to their rich nutritional composition. The aim of the thesis was: to assess the offer of young barley and chlorella in the market network in the Czech Republic, to evaluate the knowledge about these products and the effects of using these dietary supplements by questionnaire survey (n = 338) and to assess the quality of the selected products. There is a relatively wide range of chlorella (57 products; 75 % in tablet form) and young barley (24 products; 71 % in powder form) products on the Czech market, which differ in composition, processing method, country of origin, price and information provided about them. Knowledge of the production method and the contents is important when consumers choose products. This knowledge was found to be low among some users. Awareness increased statistically significantly with age and educational attainment. The majority of users of chlorella (181; 55 %) and young barley (224; 68 %) did not suffer from side effects associated with initiation of use. The most frequently reported adverse symptoms were related to the gastrointestinal tract (diarrhoea, constipation). The most frequently reported beneficial effects were more energy and vitality, improved digestion and immunity. The microbial quality of the chlorella and young barley samples met the legislative requirements. Total polyphenol content and total antioxidant activity were lower (1.20?0.00 mg/g - 1.35?0.01 mg/g, 0.73?0.00 mg/g - 0.84?0.02 mg/g, respectively) in chlorella (11.44?0.26 mg/g - 7.92?0.25 mg/g, 10.36?0.00 mg/g - 22.76?0.27 mg/g, respectively) compared to young barley.
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Vliv vybraných faktorů na rychlost kažení plodové zeleniny
ŠUTKOVÁ, Jana
Fruiting vegetables are among the most consumed vegetables worldwide, so it is important to constantly optimise storage conditions. The aim of the thesis was to assess the effect of tomato treatments (tap water, Cibulex) and storage temperatures (6.5 °C, 15 °C, 21 °C) on the rate of spoilage, to evaluate the preferences of respondents (n=347) regarding the consumption and purchase of tomatoes and to assess the supply of tomatoes in the market network. Tomato samples treated with Cibulex solution showed a lower increase of selected groups of microorganisms compared to control samples. In the questionnaire survey, it was found that 97% of the respondents consumed tomatoes and preferred domestic cherry tomatoes, with a sweet taste and juicy consistency. When purchasing tomatoes, respondents are mainly influenced by the price, quality and appearance of tomatoes. A relatively large proportion of respondents (63 %) store tomatoes at refrigerator temperature, which is not suitable because of the loss of flavour and taste of tomatoes. A survey of the tomato offer in nine supermarket chains (Tesco, Albert, Penny, Kaufland, Globus, Flop, Coop, Norma and Lidl) revealed a wide range of tomatoes during the summer and winter periods. The widest range (n=12) was found in the Globus and Lidl chains during the winter period.
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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Business Plan for Wine Sale
Zborovská, Petra ; Sochor,, Jiří (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to develop a business plan, which is engaged in sale of new wine grape varieties, called "Marlen". The theoretical part is in the field of business plans and the manner of treatment with a focus on the issue. The practical part includes specific measures and tools for a successful business plan, which is to establish sales of new wine into sales.
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The Business Plan for Establishment of the Company on the Production and Sale of Fruit Jams
Roučová, Jana ; Europe, Tomáš Pražák, Operations Manager ve společnosti Manuli Hydraulics (referee) ; Bumberová, Veronika (advisor)
The aim of this thesis is the complete elaboration of a business plan for a small business in the manufacture of products from fruit. Purpose of the newly founded company is the production of high quality jams, which are free of chemical additives and dyes, and honestly made from Czech ingredients. The theoretical part deals with basic concepts in the structure of the business plan, including an explanation of the methods of analysis environment and primary marketing research of market and target customers, which are subsequently used in the analytical part of this work. The proposals of this paper compiled financial, marketing, organizational and temporal aspects of the project including risk assessment.
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The Business Plan
Hlaváčková, Lucie ; Šídová, Lenka (referee) ; Koráb, Vojtěch (advisor)
The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.
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Mobile Application for Conferies of Scientific Conferences
Majer, Marek ; Herout, Adam (referee) ; Szőke, Igor (advisor)
The goal of this text was to implement a mobile application for attendees of technology conferences. While creating the concept the user experience was highly emphasized and after doing the market research there were couple of surveys and discussions with potential users, that often attends those conferences. Resulting application got positive feedback about its UI/UX qualities and was marked as 8.3 out of 10 in these regards. Application was updated according to the concerns that users provided in feedback tests. In the end there were suggested additional improvements to the application, that would enhance user experience at the conference even more.
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Business Plan of the Active Studio Development
Šanderová, Hana ; Jelínek, Jiří (referee) ; Šimberová, Iveta (advisor)
The master´s thesis deals with processing of business plan for the establishment of the active studio. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. The aim of the thesis is to make a survey to find out how feasible is the business plan. In graduation theses also I valorize diversification of the project.
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The Business Plan of Enterprise Offering a Pop-Up Store service
Pohančeník, Vladimír ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
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Extending Usability of Machines
Maršíková, Anna ; Michele, Jiří (referee) ; Juřica, Pavel (advisor)
The bachelor thesis is focused on the production and innovation process of the spindle from the current product portfolio of the engineering company TOS KUŘIM – OS, a.s. in order to increase machine utilization and satisfy demand. Bachelor thesis is divided into three parts. The first part serves as a theoretical introduction to the topics marketing, production and innovation. The second part describes the company background and analyzes the current production process. New spindle design according to the customer's wish along with the solution's evaluation will be presented at the end of the thesis.
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