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The Company's Entry Into Foreign Markets
Kovačech, Ján ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
Diplomová práce se zaměřuje na vybranou společnost a její záměr vstoupit na zahraniční trh. Primárním cílem bylo posoudit připravenost společnosti a následně navrhnout strategii pro vstup na zahraniční trh. Teoretický rámec zahrnuje témata jako internacionalizace, strategická analýza a hodnocení rizik. Druhá část analyzuje společnost a profil cizí země, podložená primárním a sekundárním výzkumem trhu, pro posouzení připravenosti společnosti k expanzi. Třetí část představuje návrh vstupu na zahraniční trh spolu s hodnocením rizik.
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Proposal of Change of Marketing Communication of selected Company
Kintrová, Hana ; Holcner, Martin (referee) ; Mráček, Pavel (advisor)
The aim of this bachelor thesis is to evaluate the communication mix of the company Farao, spol. s r.o. and to propose ideas for an improvement of the current situation. The bachelor thesis is divided into a theoretical, analytical and proposal part. In the theoretical part the communication mix and its tools are described. The analytical part presents and describes the company Farao, spol. s r.o., evaluates and analyses the current state of individual parts of the communication mix. This part also includes a questionnaire survey aimed at evaluating the company’s website. The last part of the thesis presents possible ways to improve the company’s current communication mix.
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Entrepreneurial Intention of Business Development
Appl, Radek ; Urbášková, Martina (referee) ; Žižlavský, Ondřej (advisor)
The aim of my thesis is to create business plan for expansion of concrete small size company in connection to it's current situation, possible future growth and further development. First part of my thesis is focused on available innovation processes, which can be implied to daily work to get desired innovation and improvement of current status and to shift the company to the next level. Second part of my thesis will be summing up the actual status of the company in connection to possible business opportunities and by using the innovation processes I am going to suggest business plan to extend the company in the way it secures stable company's growth and readiness of all business systems and processes for further enlargement, with the aim of increasing company's value even improving operating results.
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Entrepreneurial Intention of Business Development
Appl, Radek ; Urbášková, Martina (referee) ; Žižlavský, Ondřej (advisor)
The aim of my thesis is to create business plan for expansion of concrete small size company MONTIX, a.s. in connection to its current situation, possible future growth and further development. First part of my thesis is focused on aims of my work and theoretical resources, which might be used in real practice. Second part of my thesis will be summing up the actual status of the company in connection to possible business opportunities and by using the innovation processes I am going to suggest business plan to extend the company in the way it secures stable company's growth and readiness of all business systems and processes for further enlargement, with the aim of increasing company's value even improving operating results in a form of business plan.
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Non-financial causes of bankruptcies of small and medium-sized enterprises
Doležalová, Eva ; Koráb, Vojtěch (advisor)
My dissertation thesis deals with new non-financial causes of bankruptcies of small and medium-sized enterprises. The origin of the idea is based on considerations of leading experts on Czech insolvency law, who believe that the financial tightness, which leads to bankruptcy, is necessarily preceded by anomalies in non-financial areas. Research questions for confirming appointed hypotheses have been addressed directly to bankruptcy managers, insolvency administrators and owners of the South Moravia region companies, which have become insolvent. Innovations and consistent attitude towards them, the number of members and their function in the management of the enterprise, employees who are familiar with the visions and plans of business and outsourcing are defined as key areas for the function of a small and medium enterprise. My dissertation thesis offers a rapid test in corporate health with regard to the hypothesis identified in a particular company ond it offers a detection whether the company is healthy, immunocompromised or sick. The thesis also offers the following use of recommended remedies.
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Business Plan for Expansion of the Enterprice
Zajícová, Ivana ; Ing.Petr Krátký (referee) ; Mandelík, Petr (advisor)
The theme of this thesis is to define of the enterprise‘s business aim and apply it to concrete business plan. The first part of this thesis concludes an entry to the sector of small and middle-sized enterprises; there are definitions of specific attributes of these enterprises, their advantages and disadvantages, and their importance for an economy. In next part of thesis influences affected enterprise are analysed. Thesis includes proposal for development of the company based on specific advantages and suppresed the most significant threats. Final part of thesis contents processing of business plan for established small-sized enterprice.
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Business Plan
Zajícová, Ivana ; Krátký, Petr (referee) ; Kocmanová, Alena (advisor)
The subject of this Master’s thesis is to define of the enterprise’s business aim and apply it to concrete business plan. The first part of this thesis concludes an entry to the sector of small and midle-sized enterprises; there are definitions of specific attributes of these enterprises, their advantages and disadvantages, and their importance for an economy and the procedure of processing the business plan. In practical part are applied theoretical findings including important analysis and calculations supporting defined goal. Thesis includes proposal for development of the company based on specific advantages and suppresed the most significant threats.
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The Proposal for the Provision of Comprehensive Services for a Family Business Operating in the Field of Interior Design and Equipment
Šesták, Ondřej ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
Tato bakalářská práce se zabývá návrhem konceptu nabídky komplexních služeb pro malý rodinný podnik působící v oblasti designu a vybavení interiérů. Teoretická část obsahuje literární rešerši zabývající se problematikou strategického plánování a jeho propojení na produktovou business strategii včetně specifik řízení rodinných malých podniků a orientace služeb na B2B trh. V analytické části práce jsou aplikovány vybrané analyticko-výzkumné metody za účelem identifikace klíčových faktorů v rámci kontextu prostředí s následným vyhodnocení stavu a identifikace vnějších faktorů pomocí COP rámce. Návrhová část obsahuje konečný návrh konceptu nabídky poskytování komplexních služeb vedoucí ke zvýšení tržeb společnosti.
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Loans Granted to Small and Medium Enterprises
Jablonická, Lucie ; Beranová, Martina (referee) ; Ptáček, Roman (advisor)
The thesis deals with the issue of lending to small and medium enterprises. Specific definition of small and medium enterprises is mentioned in the first part. Next part deals with characteristics of bank loans and the procedur for granting a loan. Then, based on a methodical procedure, an analysis of a loan from a selected bank with a specific client is created.
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