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Influence of social networks on communication and culture
Havlíček, Lukáš ; Krhutová, Milena (referee) ; Sedláček, Pavel (advisor)
Má bakalářská práce je zaměřena na problematiku sociálních sítí a jejich vliv na dnešní společnost. Zabývá se jejich historií od prvotních pokusů až po nejnovější globální sociání sítě. Poté práce vysvětluje základní myšlenku vedoucí k vytvoření sociálních sítí i jejich charakteristické znaky. Dále nastiňuje problémy související se snadnou dostupností a nadměrným využíváním sociálních sítí, které následně ovlivňuje lidskou společnost. Práce se věnuje vlivu sociálních sítí na jazyk, mezilidskou komunikaci a kulturní adaptaci.
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Mobile System for Travelling Support
Blatný, Petr ; Zelený, Jan (referee) ; Očenášek, Pavel (advisor)
This master's thesis describes process of design and development of a mobile system for travelling support. Application named TravelHelper is developed for Android operating system therefore is implemented in Java programing language. In thesis's text is described used platform and its primary construction blocks. Main function of application is a journeys' diary, which allows storing activities of a trips. Application also allows backing up and sharing journeys on a social networks. Other functions of the application are searching for interesting places nearby, manager of travel expenses, translator, currency converter, and a packing list.
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Communication ov Czech Television on social networks
Viktora, Jiří ; Čermák, Miloš (advisor) ; Jirků, Jan (referee)
This bachelor's thesis focuses on the communication of Czech Television on social networks. Its goal is to analyse how public media communicate via social networks using the analysis of Czech Television as an example. The theoretical part deals with the definition and introduction of social networks with the focus on Facebook, Twitter and Google+. It also contains an overview of the most popular social networks and places them in context of social media. The method used in this thesis is a quantitative and qualitative analysis of all content, that was published on the main profiles of Czech Television, channel ČT24 and the Hyde Park Civilizace programme on Facebook, Twitter and Google+ between the 21st of March 2016 and the 3rd of April 2016. The analysis is completed by an overall interpretation of the gained data using responses to carefully chosen research questions.
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Application of social media in broadcast jouranlism (regarding Český rozhlas)
Sikora, Rostislav ; Maršík, Josef (advisor) ; Slanec, Jaroslav (referee)
The bachelor thesis analyzes the use of social media in radio journalism. The theoretical part describes social platforms that are widely used in the Czech Republic by both public and radio broadcasting companies on a daily basis. The first part theoretically characterizes each social media and describes its purpose. It also reveals phenomenons closely adherent to new digital technologies. Specifically convergence and participative culture. The practical part focuses on practices of radio journalism regarding its social media platforms. It particularly analyzes social media presence of Český rozhlas (the public broadcaster). The aim of this bachelor thesis is to find out up to what degree radio uses social media and to find out their importance in radio journalism.
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Social Networks as an Essential Part of the Gambrinus league's Marketing Communication
Novotný, Zdeněk ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Thesis title: Social Networks as an Essential Part of the Gambrinus league's Marketing Communication Objective Main objective of this thesis is creation of marketing manual on various social networks intended for marketing communication of the Gambrinus league. It is supposed to provide flexibly applicable tool representing communication manual for clubs of primary football league in the Czech Republic. As partial objectives of this work are stipulated analysis and assessment of individual clubs' official Facebook profiles and their development. Further objectives are identification and compilation of overview representing other platforms of social networks and its evaluation considering their potential benefits for marketing communication of the Gambrinus league. Methodology Qualitative and quantitative methods of marketing research were used for the purposes of presented thesis. Qualitative methods comprehend expert dialogue, case study and observation. As qualitative research methods were applied statistical data analysis and development study. Results The communication manual for the Gambrinus league on social networks was completed and in detail described in separate chapter of this dissertation. It is for the most part based on solutions which were presented in the analytical part of this...
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Media promotion of a music festival on social networks and Internet
Režný, Daniel ; Čermák, Miloš (advisor) ; Vedral, Jan (referee)
I have chosen the topic of my thesis - music festivals promotion on social networks and the Internet - for one simple reason. I have been interested in the activities and events on the music scene for a long time, I am a team member of the band Wohnout and in the summer festivals are my daily bread. As soon as the weather gets warmer, the music business begins producing different events in large quantities. Every week dozens of various concerts and music events take place all around the country, ranging from small local ones to large cultural events of nationwide importance. The aim of my thesis is not only to describe the way a festival " gets to people" in general, but to show how cultural events and the media may be interconnected and how /or if they can profit from this cooperation. I was also trying to find out how the media partnership between a festival and a medium affects the content of the news related to the topic presented in the medium, and if there exist some unwritten rules that the two "partners" keep to and that could be problematic from the point of view of journalism ethics.
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Bank and social networks
Vohnický, Tomáš ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
This bachelor thesis is about communication activities of the bank on social networks, which are a perfect tool of marketing and communication. The thesis is divided into two parts, the theoretical part or literary research, and practical part.
The theoretical part describes the various social networks, including a brief history and functionality. Then there is the view of the selected bank institution on social networks which bank uses.
In the practical part in the first block are analysed communication plans for individual quarters of 2015 and then there is a look at the most successful posts. Second block analyses the customer care and how the bank communicates on selected social network with users.
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Application of e-marketing on social networks and Google Network
KALAFUT, Petr
The aim of this bachelor's thesis is to create an e-marketig strategy and implement it on a real world project focused on healthy lifestyle and fitness. The state of the art knowledge in the field of social networks and the Google Network is used in the thesis. In the theoretical part, social networks such as Facebook, Instagram, Twitter, and Google+ are described with regard to their application in e-marketing. Furthermore, the features of some parts of the Google Network: the Display Network (formerly known as the Content Network) and Search Network, are described. These networks currently have a great e-marketing potential, therefore, the thesis provides their comparison and proposes the optimal implementation into the real operation. The practical part focuses on creating a web project as an open source solution. Consequently, data from several advertising campaigns were gathered and analyzed using Google Analytics and reports from other external tools. The final analysis compares e-marketing effectiveness of used strategies in the project.
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Influence of social networks on communication and culture
Havlíček, Lukáš ; Krhutová, Milena (referee) ; Sedláček, Pavel (advisor)
Má bakalářská práce je zaměřena na problematiku sociálních sítí a jejich vliv na dnešní společnost. Zabývá se jejich historií od prvotních pokusů až po nejnovější globální sociání sítě. Poté práce vysvětluje základní myšlenku vedoucí k vytvoření sociálních sítí i jejich charakteristické znaky. Dále nastiňuje problémy související se snadnou dostupností a nadměrným využíváním sociálních sítí, které následně ovlivňuje lidskou společnost. Práce se věnuje vlivu sociálních sítí na jazyk, mezilidskou komunikaci a kulturní adaptaci.
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Mobile System for Travelling Support
Blatný, Petr ; Zelený, Jan (referee) ; Očenášek, Pavel (advisor)
This master's thesis describes process of design and development of a mobile system for travelling support. Application named TravelHelper is developed for Android operating system therefore is implemented in Java programing language. In thesis's text is described used platform and its primary construction blocks. Main function of application is a journeys' diary, which allows storing activities of a trips. Application also allows backing up and sharing journeys on a social networks. Other functions of the application are searching for interesting places nearby, manager of travel expenses, translator, currency converter, and a packing list.
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