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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Czech first football league teams fans perception of social media
Růžička, Adam ; Opelík, Daniel (advisor) ; Čáslavová, Eva (referee)
Title: Perception of social media by fans of czech first football league clubs Objectives: The objective of this thesis is to find out how fans perceive the communication of Czech football clubs on social media. Methods: The main method used in the research was electronic survey conducted on social media networks. Also an analysis of the current communication was conducted using secondary data in order to put the subsequent interpretation into context. Results: The data obtained from the questionnaire provided a general view of how fans perceive marketing communication on social networks of Czech football clubs. The distribution of socio-demographic features corresponds to the reality on social networks and therefore it was possible to draw generally valid conclusions. The research showed that a significant proportion of fans follow several clubs at the same time. It also confirmed that all types of outlets have a large audience and therefore it is important to stay with them. Networks have a big influence on a fan's relationship with a club and also on their purchasing decisions. It was possible to draw general recommendations that could lead to a deeper future bond with fans, boosting ticket sales and merchandising and increasing followers on the most visited platforms Facebook, Instagram and...
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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Charismatic Authority: Methodological Approaches in New Religious Movements Studies
Exnerová, Helena ; Vojtíšek, Zdeněk (advisor) ; Kostičová, Zuzana (referee)
This thesis focuses on the definition of terms charisma and charismatic authority and its application in new religious movements (NRMs) studies. The first part of the thesis is rather generally oriented and provides a commentary review of the most famous approaches to charisma. In the end, the discussion about various theories of charisma results in its definition from the perspective of Religious Studies. This definition is applied in the second part of this paper afterwards. Second part introduces intricate history of term NRMs and its semantics including sociological typology. Furthermore, it is argued that NRMs are charismatic movements and the author suggests a model of charismatisation degree inside NRMs. These claims head towards the deconstruction of relationship between charismatic leader and his followers. The inner dynamics of charismatisation process is stressed. By referring to problematics of origin, constitution and maintaining charisma within NRMs, this thesis proves that charisma is a relatively common, social and dialectical phenomenon.
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Leadership styles: theoretical approaches and style identification
Muhrová, Barbora ; Höschlová, Eva (advisor) ; Rymeš, Milan (referee)
This thesis deals with leadership styles, which is one domain of a leadership. The thesis is written in form of literature review. The first part of the thesis focuses on approaches to leadership styles, which are divided into four directions: personality of a leader, behavior of a leader, characteristics of followers and their relationship with a leader and contingency theories. Within the frame of single directions there are introduced main theories and findings. The importance of these theories and findings is supported by a number of studies in most cases related to the effectiveness of each approach. The second part of the thesis is dedicated to methods, which are used for the identification of the mentioned theories. Many questionnaires are followed by links to attachments, where are all the items at one's disposal. The thesis also includes a concept of correlation study, which was used in order to aim validation of one from the mentioned methods (LJI) and in general to identify leadership styles from a perspective of a leader and his followers in light of seniority of a leader and duration of team functioning.
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Euthanasia from the points of view of theology and ethics
BARTKOVÁ, Štěpánka
Abstract Euthanasia from the points of view of theology and ethics Key words: euthanasia, suffering, death, dying, dignity, human rights, doctor, patient, palliative medicine, hospice care, assisted suicide, religious motivation, followers, objectors of euthanasia In my thesis I am covering the topic of ?qeuthanasia??. The main objective of this paper is to introduce the reader to the problem of euthanasia from the points of view of theology and ethics. This thesis consists of theoretical and practical parts. The theoretical part further consists of eleven chapters. In the first chapter, the types of euthanasia ares discussed (active, passive, prenatal, and assisted suicide). In the second chapter, the history of euthanasia is discussed in a great detail. The third chapter mainly concentrates on euthanasia in the world. The fourth chapter is about the criteria of death. In the fifth chapter, I address the questions of euthanasia and death in recent years. The sixth chapter is about the relationship between a doctor and a patient. The seventh chapter covers palliative medicine and the eighth chapter further expands on this subject with the topic of hospice care. In the ninth chapter, I pursue the point of religious motivational impact. The tenth and eleventh chapters are dedicated to the followers and objectors of euthanasia. The practical part concentrates on exploratory research. I have chosen sociological research using the methods of discussion. Here are three interviews with experts, who interact with dying individuals on a daily basis. These questioned specialists are believers and therefore the discourses are anonymous. The objective of these discussions was to uncover how professional in different facilities view the issues of euthanasia. This objective was sucessfully achieved.
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